Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING)
Shallya Yudha Tama
Universitas Merdeka Malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0 Yosanda Zata Aman; Dyah Setyawati; Diah Widiawati; Shallya Yudha Tama
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10504

Abstract

In the current digital era, marketing strategies are experiencing significant changes. Rapidly developing information and communication technology has changed the way companies market products and interact with consumers. Digital marketing is one of the main tools used to increase brand awareness. This research aims to identify effective digital marketing strategies in increasing brand awareness in the digital era. This research applies qualitative research methods. The data collection technique used is literature study. The data that has been collected is then analyzed through three stages, namely data reduction, data presentation, and drawing conclusions. The research results show that marketing strategies that can be used to increase brand awareness in the industrial era 4.0 include Search Engine Optimization (SEO), content marketing, social media, influencer marketing, and data analysis. Factors that influence the effectiveness of digital marketing strategies in increasing brand awareness include content quality, consistency and targeting. Keywords : Digital Marketing, Brand Awareness, Industrial Era 4.0
Co-Authors Diah Widiawati Dyah Setyawati Yosanda Zata Aman