Garuda - Garba Rujukan Digital

Pengukuran Kualitas Produk dan Kualitas Pelayanan Barista terhadap Kepuasan Tamu pada Brewlah Coffee and Roastery Wige Fransiskus Soren; Widyastuti Cahyaningrum; Syarif Hidayatullah; Yosanda Zata Aman
Jurnal Perhotelan, Destinasi Wisata, Perjalanan Wisata (Jurnal Tesla) Vol 3, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v3i1.10273

Brewlah Coffee and Roastery is a coffee shop business in Malang City which has been established for three years. Judging from the competition in the world of coffee shops in Malang City, it takes a good place, quality, and service to be able to compete in other culinary fields of MSMEs. This research was conducted with the aim of knowing and analyzing the quality of Barista products and services on guest satisfaction at Brewlah Coffee and Roastery. This study used 114 respondents who were guests of Brewlah Coffee and Roastery. The data collection technique was carried out by distributing questionnaires to the guests of Brewlah Coffee and Roastery randomly. The data processing method uses a simple linear reference analysis method through the SPSS program. From testing the hypothesis, it was obtained that there was a positive and significant effect partially or simultaneously between product quality and service quality on Brewlah Coffee And Roastery Guest Satisfaction. It can be interpreted that the better the product quality and service quality will further increase guest satisfaction, then other results obtained product quality has a dominant effect on guest satisfaction.

The Mediation Role of Shopping Lifestyle and Moderation Role of Payletter on the Impact of Hedonic Shopping Motivation on Implicit Buying Yosanda Zata Aman; Diah Widiawati; Dwicahya Setia Putri
Syntax Idea 1977-1991
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v5i11.2703

The purpose of this study is to examine how hedonic shopping incentive affects implicit purchasing behavior and how pay letters and shopping lifestyles mediate that effect. This study was conducted on customers of e-commerce users in Indonesia who also used paylater payment methods for their online shopping transactions. The study involved 213 customers as samples. Research data is collected using a questionnaire and the results are analyzed using PLS software. This research is quantitative. The findings showed that hedonic shopping motivation had a significant positive impact on impulsive buying and shopping lifestyles as well as shopping lifestyle had significant positive influence on impulse baying. The mediation test in this initiation showed that shopping lifestyle mediates the influence of hedonic shopping motivation on impulsive buying. However, on the other hand, the role of moderators paylater on the influence of hedonic shopping motivation against impulsive buying in reversal or paylatter does not play a role in moderating the influences of hedonical shopping motivations against impulsively buying.

Digital Marketing Strategy In Increasing Brand Awareness In The Industrial Era 4.0 Yosanda Zata Aman; Dyah Setyawati; Diah Widiawati; Shallya Yudha Tama
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10504

In the current digital era, marketing strategies are experiencing significant changes. Rapidly developing information and communication technology has changed the way companies market products and interact with consumers. Digital marketing is one of the main tools used to increase brand awareness. This research aims to identify effective digital marketing strategies in increasing brand awareness in the digital era. This research applies qualitative research methods. The data collection technique used is literature study. The data that has been collected is then analyzed through three stages, namely data reduction, data presentation, and drawing conclusions. The research results show that marketing strategies that can be used to increase brand awareness in the industrial era 4.0 include Search Engine Optimization (SEO), content marketing, social media, influencer marketing, and data analysis. Factors that influence the effectiveness of digital marketing strategies in increasing brand awareness include content quality, consistency and targeting. Keywords : Digital Marketing, Brand Awareness, Industrial Era 4.0

SALARY, INCENTIVES, AND EMPLOYEE PRODUCTIVITY: (Case Study of USPPS BMT Al-Hijrah KAN Jabung) Alamsyah, Dodik; Setyawati, Dyah; Nurwijayanto, Putra Ramadhani; Santi, Fitriana; Aman, Yosanda Zata
Airlangga International Journal of Islamic Economics and Finance Vol. 7 No. 02 (2024): JULY-DECEMBER 2024
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v7i02.64081

The study aims to analyze the impact of salary and incentives on employee productivity at USPPS BMT Al-Hijrah KAN Jabung Syariah from both simultaneous and partial perspectives. The research employs multiple regression analysis, with a sample population consisting of all 40 employees, who were also the subjects of the study. The analysis results indicate that salary has a positive and significant effect on employee productivity. Additionally, incentives also contribute positively and significantly to productivity. The findings of this research are expected to provide valuable insights for continuous improvement at USPPS BMT Al-Hijrah KAN Jabung Syariah

The Influence of Social Media Marketing and Brand Image on the Shopee Application on UGREEN Product Purchase Decisions Zata Aman, Yosanda; Setyawati, Dyah; Widiawati, Diah
Jurnal Multidisiplin Indonesia Vol. 4 No. 3 (2025): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v4i3.2245

This study aims to analyze the influence of social media marketing and brand image on the purchase decision of UGREEN products on the Shopee e-commerce platform. The research method uses a quantitative approach with data collection through online questionnaires distributed to 97 students of the Faculty of Economics and Business, Universitas Merdeka Malang. The analysis results show that social media marketing and brand image have a significant influence on purchase decisions. Social media marketing affects purchase decisions through engaging content, audience interaction, and effective promotions, while brand image builds consumer trust and loyalty through positive perceptions of the brand. This study provides recommendations for companies to optimize digital marketing strategies and brand image management to increase product sales on e-commerce platforms.

Pengukuran Kualitas Produk dan Kualitas Pelayanan Barista terhadap Kepuasan Tamu pada Brewlah Coffee and Roastery Soren, Wige Fransiskus; Cahyaningrum, Widyastuti; Hidayatullah, Syarif; Aman, Yosanda Zata
Jurnal Pariwisata Tourista Vol. 3 No. 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jt.v3i1.10273

Brewlah Coffee and Roastery is a coffee shop business in Malang City which has been established for three years. Judging from the competition in the world of coffee shops in Malang City, it takes a good place, quality, and service to be able to compete in other culinary fields of MSMEs. This research was conducted with the aim of knowing and analyzing the quality of Barista products and services on guest satisfaction at Brewlah Coffee and Roastery. This study used 114 respondents who were guests of Brewlah Coffee and Roastery. The data collection technique was carried out by distributing questionnaires to the guests of Brewlah Coffee and Roastery randomly. The data processing method uses a simple linear reference analysis method through the SPSS program. From testing the hypothesis, it was obtained that there was a positive and significant effect partially or simultaneously between product quality and service quality on Brewlah Coffee And Roastery Guest Satisfaction. It can be interpreted that the better the product quality and service quality will further increase guest satisfaction, then other results obtained product quality has a dominant effect on guest satisfaction.

Pengaruh Word Of Mouth dan Experiential Marketing Terhadap Keputusan Mahasiswa Memilih Berkuliah Di Universitas Merdeka Malang Zata Aman, Yosanda; Widiawati, Diah; Cendana Wangi, Sekar
Journal of Comprehensive Science Vol. 3 No. 12 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i12.2933

Education plays a crucial role in individual development, enabling people to learn and apply various knowledge in life. Universitas Merdeka Malang is one of the leading higher education institutions in Indonesia. This research focuses on the campus's indirect marketing strategies to introduce itself to the broader community. Word of mouth communication and experiential marketing can be effective information sources in influencing prospective students. The research aims to analyze the impact of these two factors on the decision to choose Universitas Merdeka Malang as a study destination. The study uses primary data collected from 97 respondents, students of the Faculty of Economics and Business from the 2022-2023 academic year. Samples were selected using random sampling method, and data were analyzed using multiple regression analysis. Research findings indicate that word of mouth and experiential marketing significantly influence the college selection decision.

Analisis Pengaruh Strategi Pemasaran Online terhadap Keputusan Pembelian Konsumen Aman, Yosanda Zata; Kustiani, Lilik; Widiawati, Diah; Zakiyah, Wardatuz
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i12.14161

In this digital era, the internet has become an essential part of human life, including in the business world. This has encouraged the emergence of various online marketing strategies used by companies to reach consumers. The purpose of this study is to examine the effect of online marketing strategies on consumer purchasing decisions. This study uses quantitative research methods. The research population is consumers who purchase products or services online. The research sample was 200 consumers selected using random sampling technique. The data that has been collected is then analyzed using the help of the SPSS program. The results showed that online marketing strategies have an effect on consumer purchasing decisions. Therefore, companies need to pay attention to the online marketing strategies used to reach consumers and increase sales.

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