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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ariyani Dewi Safitri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Content Marketing dan Electronic Word Of Mouth (E-Wom) Terhadap Keputusan Pembelian Makanan dan Minuman Pengikut Akun Instagram @Surabaya_Foodies di Kota Surabaya Ariyani Dewi Safitri; Ugy Soebiantoro
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2748

Abstract

This research aims to analyze the effect of Content Marketing and Electronic Word of Mouth on Purchase Decision of buy food and beverage followers of the instahram account @surabaya_foodies. The research method used is a quantitative method. The sampling method used is non-probability sampling with pirposive sampling method consist of 108 respondents. Partial Least Square (PLS) is used to analyze the data with SmartPLS 3.0 program. Partial Least Square (PLS) analysis consist of 3 steps. First step is Outer Model analyzation (validity & reability variable test), then Inner Model analysis and Hypothesis Test. The result of this research shows that (1) Content Marketing has significant and positive effect on Purchase Decision and (2) Electronic Word of Mouth (e -WOM) has significant and positive effect on Purchase Decision.
Pendampingan Dan Pengembangan UMKM Zahra Woody Craft Di Kelurahan Blitar Melalui Strategi Branding Ariyani Dewi Safitri; Sugeng Purwanto
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 3 (2023): Agustus : Jurnal Pengabdian kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v3i3.1445

Abstract

Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. However, of the large number of existing MSMEs, MSMEs actors usually only focus on selling points without paying attention to the branding of their products. The purpose of this service is to increase the selling value of MSMEs products by adding value with a branding strategy. Branding is one way that can be done as a solution to marketing problems that are often faced by MSMEs and also as a marketing strategy. One example of MSMEs that need a branding strategy is Zahra Woody Craft's MSMEs. The method used in this community service activity is divided into three stages, namely the survey stage, the training stage and the application of branding, and the maintenance and evaluation stage. This branding assistance is also carried out so that Zahra Woody Craft SME products can compete in the market, and can increase the profits generated.opportunities and take advantage of their advantages.
Sosialisasi Dan Pelatihan Packaging Pada UMKM Di Kelurahan Blitar Untuk Meningkatkan Daya Jual Produk Ardiansyah Putra; Ariyani Dewi Safitri; Clariska Oktania Mega Saputri; Della Aulia Riskha Arifinda; Haliza Nugraheni; Gideon Setyo Budi Witjaksono
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 1 No. 3 (2023): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v1i3.911

Abstract

Packaging is one part of a product's marketing strategy in order to increase competitiveness. The socialization and packaging training held in the Blitar village aims to provide understanding and assist MSME in increasing the attractiveness and selling value of their products so that they can be accepted by consumers. The result of this packaging socialization and training activity is to provide insight into innovative, attractive and up to date packaging so that the products being sold look more attractive and different from similar products. For example, packaging using boxes can be added or combined with ribbons, logos, thank you labels or seal stickers on product packaging. After holding socialization activities and packaging training, it is hoped that it will provide benefits for MSME players in Blitar village to increase their innovation and creativity in choosing the right packaging for their products so that the products sold are able to compete in the market and increase consumer appeal.
Co-Authors Ardiansyah Putra Clariska Oktania Mega Saputri Della Aulia Riskha Arifinda Gideon Setyo Budi Witjaksono Haliza Nugraheni Sugeng Purwanto Ugy Soebiantoro