Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting
Kamsariaty Kamsariaty
Akademi Maritim Nusantara, Banjarmasin, Indonesia
Economics, Econometrics & Finance

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Green Marketing of Analysis: Branding, Positioning and Eco-Friendly Products (Literature Review) Teguh Maianto; Lily Yuntina; Sri Yanthy Yosepha; Kamsariaty Kamsariaty; Bambang Wijanarko
Greenation International Journal of Tourism and Management Vol. 2 No. 3 (2024): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i3.197

Abstract

Literature review research on green marketing analysis: branding, positioning and environmentally friendly products is a scientific literature article in the scope of marketing management science. The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Branding has an effect on green marketing; 2) Positioning has an effect on green marketing; and 3) Environmentally friendly products have an effect on green marketing.
Strategy to Increasing Country's Economic Growth With a Bonded Zone Logistic Center and Free Trade Sri Yanthy Yosepha; Agus Suhendra; Christophorus Indra Wahyu Putra; Kamsariaty Kamsariaty; Denny Mahendra
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.204

Abstract

Articles can make a significant contribution to the economic literature and public policy, as well as provide practical guidance for policymakers and stakeholders in their efforts to improve economic growth through logistics and free trade strategies. The research method applied in this scientific article is a structured literature review. Relevant scientific articles are selected, identified, and evaluated during the literature review process. The determination of the scope of the study was carried out using the PICO (population/problem, intervention, comparison) framework, which provides a score to set the study limits. A collection of relevant scientific articles is selected, identified, and reviewed during a literature review. The results of this article state that existing logistics infrastructure plays an important role in improving logistics performance, which ultimately has an impact on increasing sea trade and higher economic growth. Cooperation with customs and excise authorities in the supply chain also increases trade opportunities and supports environmental sustainability by reducing carbon emissions through reduced waiting times and queues. The use of green energy sources and green practices in logistics operations not only reduces negative environmental and social impacts, but also improves financial performance through increased GDP per capita, trade openness, and greater global export opportunities.
Co-Authors Agus Suhendra Bambang Wijanarko Denny Mahendra Lily Yuntina Putra, Christophorus Indra Wahyu Sri Yanthy Yosepha Teguh Maianto Yosepha, Sri Yanthy