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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting
Teguh Maianto
Akademi Sekretaris dan Manajemen Kencana, Bandung, Indonesia
Economics, Econometrics & Finance

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Green Marketing of Analysis: Branding, Positioning and Eco-Friendly Products (Literature Review) Teguh Maianto; Lily Yuntina; Sri Yanthy Yosepha; Kamsariaty Kamsariaty; Bambang Wijanarko
Greenation International Journal of Tourism and Management Vol. 2 No. 3 (2024): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i3.197

Abstract

Literature review research on green marketing analysis: branding, positioning and environmentally friendly products is a scientific literature article in the scope of marketing management science. The purpose of this literature research is expected to build a hypothesis regarding the influence between variables that can later be used for further research in the scope of marketing management. The approach used in this study is descriptive qualitative. The data collection technique uses literature studies. The data used in this descriptive qualitative approach comes from previous research that is relevant to this study and is sourced from academic online media such as the Scopus Emerald Journal, Sage, WoS, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. The results of this literature review article are: 1) Branding has an effect on green marketing; 2) Positioning has an effect on green marketing; and 3) Environmentally friendly products have an effect on green marketing.
Financial of Management: Concept, Success Indicators, and Evaluation (Literature Review) Teguh Maianto; Maya Sova; Zulaekah Zulaekah; Tri Mulyani Setyowati; Moch Arif Hernawan
Greenation International Journal of Economics and Accounting Vol. 2 No. 2 (2024): (GIJEA) Greenation International Journal of Economics and Accounting (June - Au
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v2i2.194

Abstract

Articles related to financial management: concepts, success indicators and evaluation are scientific articles of literature review in the scope of financial management science. This article aims to make a hypothesis about the relationship between factors, which can then be used for further research in the field of financial management. The approach used in this study is descriptive qualitative. The data used in this study comes from previous studies that are still relevant to this study. The data used in this study were obtained from academic media, reputable journals, and academic platforms such as Scopus, Emeral, WoS, DOAJ, EBSCO, SINTA, GARUDA journals and digital books. The results of this study are as follows: 1) Concepts play a role in financial management; 2) Success indicators play a role in financial management; and 3) Evaluation plays a role in financial management.
Co-Authors Bambang Wijanarko Kamsariaty Kamsariaty Lily Yuntina Maya Sova Moch Arif Hernawan Tri Mulyani Setyowati Yosepha, Sri Yanthy Zulaekah Zulaekah