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All Journal Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ekonomi, Manajemen, Akuntansi
Kristina Parinsi
Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Humanities Economics, Econometrics & Finance Education Social Sciences

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Perputaran Total Aset Dan Perputaran Piutang Berpengaruh Terhadap Return on Asset Karmila Karmila; Herman Sjahruddin; Jannati Tangngisalu; Kristina Parinsi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3463

Abstract

The purpose of this study is to examine the impact of total asset turnover and receivables turnover on the return on equity of retail companies listed on the Indonesian Stock Exchange. The data collection is based on secondary data from companies' annual financial reports, which can be accessed through the website www.idx.co.id. The population in this study were retail trade sector manufacturing companies listed on the Indonesia Stock Exchange during 2020-2022, of which there were 25 companies, while the sample taken was 20 companies with sampling techniques using purposive sampling. The data processed were 60 samples that had been tested for classical assumptions in the form of testing the assumptions of normality, multicollinearity, heterocedacity and autocorrelation. The data analysis method uses panel data regression techniques. The results showed that total asset turnover had a positive and significant effect on ROA and receivable turnover had a positive and insignificant effect on ROA.
Analysis of Digital Marketing Strategy in Increasing Impulse Purchase of Online Fashion Products through Optimizing Customer Reviews and Price Discounts with Lifestyle as an Intervening Variable Chalid Imran Musa; Azlan Azhari; Kristina Parinsi
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 5 No. 1 (2026): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v5i1.3441

Abstract

This research is motivated by the increasing phenomenon of impulsive buying in online fashion products influenced by customer reviews and price discounts in the digital era. The study aims to analyze the effect of customer reviews and price discounts on impulsive buying behavior with lifestyle as an intervening variable. A quantitative approach was applied using a survey method involving 140 respondents who were e-commerce users in Makassar City. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The results reveal that customer reviews and price discounts have a positive and significant effect on lifestyle and impulsive buying. Furthermore, lifestyle is proven to mediate the relationship between customer reviews and price discounts toward impulsive buying behavior. The findings indicate that higher quality reviews and more attractive discounts offer strengthen consumers' tendencies to make impulsive purchases. This research contributes to the development of digital marketing strategies by emphasizing the importance of review credibility and price discount programs as key factors influencing consumers' lifestyle patterns and impulsive buying behavior, particularly among younger generations who are active online shoppers in the e-commerce era.
Co-Authors Azlan Azhari Chalid Imran Musa Karmila Karmila Sjahruddin, Herman Tangngisalu, Jannati