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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis IJBE (Integrated Journal of Business and Economics) JMM (Jurnal Masyarakat Mandiri) JEMMA | Journal of Economic, Management and Accounting Economics and Digital Business Review Nobel Management Review JURNAL AGROSAINS : Karya Kreatif dan Inovatif Bussman Journal : Indonesian Journal of Business and Management Amsir Management Journal Jurnal Pengabdian Masyarakat Waradin Economics and Business Journal Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO (JIMBE) Nobel Community Services Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Advances in Management & Financial Reporting Advances in Business & Industrial Marketing Research Celebes Journal of Community Services PENG: Jurnal Ekonomi dan Manajemen Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Masterpiece Journal Society Service Insight Journal of Economics and Management Technologies
Azlan Azhari
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Strategi Kualitas Layanan Dampaknya Terhadap Kepuasan Pelanggan Bengkel Resmi PT. Honda Makassar Indah Azlan Azhari; Rachmat Nur Afiat
JEMMA (Journal of Economic, Management and Accounting) Vol 5, No 1 (2022): Maret 2022
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v5i1.883

Abstract

Tujuan dari penelitian ini untuk: mengetahui pengaruh secara parsial dan simultan dimensi kualitas layanan yaitu bukti fisik, kehandalan, daya tanggap, jaminan, dan empati terhadap kepuasan pelanggan pada Bengkel Resmi PT. Honda Makassar Indah. Penelitian ini menggunakan data primer melalui menyebaran kuesioner kepada sebanyak 99 pelanggan servis kendaraan mobil sebagai sampel dari seluruh jumlah pelanggan pada bulan Januari sampai April 2021 sebanyak 6.271 pelanggan, pengumpulan data dilakukan dari bulan Mei sampai Juli 2021. Data dianalisis dengan menggunakan analisis Regresi Linier Berganda dengan bantuan Program SPSS. Hasil penelitian menunjukkan bahwa secara parsial dan simultan dimensi kualitas layanan yaitu bukti fisik, kehandalan, daya tanggap, jaminan, dan empati berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Bengkel Resmi PT. Honda Makassar Indah. Hal ini menunjukkan bahwa dengan aktualisasi dimensi kualitas layanan yang semakin baik dan terus ditingkatkan maka akan membuat para pelanggan bengkel merasakan kepuasan terhadap layanan yang diterimanya.
Strategi Peningkatan Kinerja Pemasaran Kain Tenun Sutera Melalui Analisa Bauran Pemasaran dan Inovasi Produk di Tengah Masa Pandemi Covid-19 Azlan Azhari
Amsir Management Journal Vol 2 No 1 (2021): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.629 KB) | DOI: 10.56341/amj.v2i1.60

Abstract

This study was conducted to determine the effect of implementing marketing strategies and innovations carried out in an effort to improve the marketing performance of Sengkang silk weaving during the Covid-19 pandemic. This research was conducted from May to June 2021 using a quantitative research approach. The research method used is using primary data and secondary data obtained from observations, in-depth interviews, and distributing questionnaires to respondents totaling 100 people obtained from the calculation of Slovin's formulation. The samples of this research are the people who are included as customers of Sengkang silk woven fabrics. The results showed that the analysis of marketing strategies consisting of product, price, promotion and distribution as well as product innovation had a positive and significant effect on increasing marketing performance on sales of Sengkang silk weaving products. This shows that the better application of products, prices, promotions, and distribution as well as product innovations that are carried out will have an impact on increasing marketing performance on silk weaving sales obtained by the owners of the Sengkang silk weaving craft.
Membangun Loyalitas Pelanggan Melalui Peran Citra Sebagai Variabel Intervening Azlan Azhari
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 6, No 2 (2022): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v6i2.13066

Abstract

This study aims to analyze the strategy in building customer loyalty through Customer Relationship Marketing, product quality, and price with image as an intervening variable at Daeng Nakku Coffee Shop. The issues raised are whether CRM, product quality, price have a direct and indirect effect on image and loyalty? The population in this study were the customers or visitors of the Daeng Nakku coffee shop. The sample used was 95 samples with accidental sampling technique. Data collection method using survey method with research instrument is a questionnaire. The approach method used in this study is a quantitative method with data analysis tools using Smart PLS. The results showed that the CRM variables, product quality, and price directly had a positive and significant effect on the image of the shop. Furthermore, the CRM variables, product quality, and price directly have a positive and significant effect on customer loyalty. And the image variable can mediate the relationship between CRM, product quality, and price on customer loyalty.Keywords: Image, CRM, Price, ProductQuality, Loyality
Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Azlan Azhari; Nurzamnatussyamsi J Handaling; Anita Anita
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.500

Abstract

Tujuan penelitian ini adalah untuk menguji serta mengetahui bagaimana pengaruh citra merek dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian alat musik di toko Ansar Musik Makassar. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh pelanggan yang membeli di Toko Ansar Musik Makassar berjumlah 263 orang pengunjung. Adapun jumlah sampel yang digunakan sebanyak 72 responden yang ditentukan berdasarkan formulasi slovin. Sumber data yang digunakan adalah data primer yang diperoleh dari hasil pengisian kuesioner oleh para responden. Metode analisis data yang akan dilakukan terdiri dari analisis statistik deskriptif, uji validitas, uji reliabilitas uji normalitas, uji multikolinearitas, uji heteroskedastisitas, serta pengujian hipotesis melalui analisis regersi linear berganda, uji t uji f dan uji koefisien determinasi. Hasil penelitian ini secara parsial menunjukkan bahwa citra merek dan kualitas produk masing-masing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian alat musik di toko Ansar Musik Makassar. Hasil penelitian secara simultan menunjukkan bahwa citra merek dan kualitas produk secara bersama-sama memiliki pengaruh signifikan terhadap keputusan pembelian alat musik di toko Ansar Musik Makassar.
ANALISIS KEPUTUSAN PEMBELIAN DENGAN INOVASI PRODUK, BRAND AWARENESS DAN PRODUCT KNOWLEDGE MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING (STUDI KASUS PRODUK OLAHAN KOPI DI IKM KABUPATEN BANTAENG) Aulia Nur; Azlan Azhari; Fitriany Fitriany
JEMMA (Journal of Economic, Management and Accounting) Vol 6, No 2 (2023): September 2023
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v6i2.2293

Abstract

Persaingan bisnis di industri kopi yang semakin meningkat tidak hanya menjadi tantangan bagi pelaku IKM Kopi tetapi dapat menciptakan peluang untuk dapat berinovasi dan meningkatkan jumlah konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh variabel Inovasi Produk, Brand Awareness dan Product Knowledge melaui Purchase Intention Sebagai Variabel Intervening di IKM Kabupaten Bantaeng. Metode penelitian ini menggunakan analisis Smart PLS dengan teknik pengambilan sampel secara purposive sampling. Hasil yang diperoleh dari penelitian ini, yaitu variable inovasi produk, brand awareness dan product knowledge berpengaruh signifikan terhadap purchase intention, brand awareness dan purchase intention berpengaruh signifikan terhadap keputusan pembelian tetapi pada variabel inovasi produk dan product knowledge berpengaruh tidak signifikan terhadap keputusan pembelian. Sementara pada variabel inovasi produk, brand awareness dan product knowledge bepengaruh signifikan terhadap keputusan pembelian melalui purchase intention. Hal ini disimpulkan bahwa variabel intervening mempunyai pengaruh besar yang dapat menghubungkan antara variabel eksogen dengan variabel endogen.
The Role of Service Feature Dimensions to Drive Purchase Decisions and Loyalty (Analysis of Go-Food Consumers in Makassar) Azlan Azhari; R Reynilda; M Maryadi
Integrated Journal of Business and Economics (IJBE) Vol 7, No 3 (2023): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v7i3.709

Abstract

This study aims to analyze the role of service feature dimensions on purchasing decisions and then their impact on consumer loyalty using GoFood. The approach used in this research is a quantitative approach. The population in this study are all consumers who have used the GoFood application in Makassar City. The number of samples used was 120 respondents with accidental sampling technique. Data collection in this study was a survey method with research instruments using questionnaires distributed using the Google form. The data collected was then analyzed using Smart PLS. The results of the study show that directly the service feature dimensions are Feature Completeness, Ease of Features and Feature Suitability have a positive and significant effect on Purchase Decision. Furthermore, the variables Completeness of Features, Ease of Features, Suitability of Features and Purchase Decision directly have a positive and significant effect on Consumer Loyalty. As well as the Purchase Decision variable can mediate the indirect relationship between the Completeness of Features, Ease of Features and Feature Suitability to Consumer Loyalty.
PENERAPAN KURIKULUM MERDEKA BELAJAR PADA SMA NEGERI 1 MAMUJU PROPINSI SULAWESI BARAT Asri; Mariah; Azlan Azhari; Yuswari Nur; Abd Khalik; Maryanti; Irma Trisnawati
Nobel Community Services Journal Vol 3 No 1 (2023): Nobel Community Services Journal
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/ncsj.v3i1.4243

Abstract

Pemulihan pembelajaran tahun 2022 s.d. 2024, Kemendikburistek mengeluarkan kebijakan bahwa sekolah yang belum siap untuk menggunakan kurikulum merdeka masih dapat menggunakan Kurikulum 2013 sebagai dasar pengelolaan pembelajaran, begitu juga Kurikulum Darurat yang merupakan modifikasi dari kurikulum 2013 masih dapat digunakan oleh satuan Pendidikan tersebut. Pelaksanaan kegiatan ini mendapat apresiasi dan respon yang baik dari Dinas Pendidikan dan Kebudayaan Provinsi Sulawesi Barat dan Kepala Sekolah, Guru dan Siswa yang ada di SMA Negeri 1 Mamuju. Hasil dari kegiatan pengabdian ialah ikut berkontribusi dalam membantu pemerintah, memberikan pemahaman bagi para guru dan siswa, fleksibilitas bagi guru dan publikasi jurnal.
PENGARUH KOMPETENSI, FASILITAS KERJA DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI DI KECAMATAN TELLU LIMPOE KABUPATEN SIDENDRENG RAPPANG Darmiah; Fatmasari; Azhari, Azlan
Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Vol. 5 No. 2 (2023): Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat ITB Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/massaro.v5i2.4059

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi, fasilitas kerja, motivasi kerja secara parsial terhadap produktivitas kerja pegawai di Kecamatan Tellu Limpoe Kabupaten Sidenreng Rappang, menganalisis pengaruh kompetensi, fasilitas kerja, motivasi kerja secara simultan terhadap produktivitas kerja pegawai di Kecamatan Tellu Limpoe Kabupaten Sidenreng Rappang dan Untuk menganalisis faktor yang dominan berpengaruh terhadap produktivitas kerja pegawai di Kecamatan Tellu Limpoe Kabupaten Sidenreng Rappang. Pendekatan penelitian ini menggunakan penelitian deskriptif kuantitatif yang mengambil sampel dari satu populasi dan menggunakan kuisioner sebagai alat pengumpul data yang pokok. Populasi penelitian adalah Pegawai Negeri Sipil dan Non Pegawai Negeri Sipil Kantor Kecamatan dan Kantor Kelurahan di Kecamatan Tellu Limpoe Kabupaten Sidenreng Rappang yang berjumlah 75 orang. Hasil penelitian menunjukkan bahwa: 1) Terdapat pengaruh yang signifikan secara parsial antara kompetensi terhadap produktivitas kerja. 2) tidak terdapat pengaruh yang signifikan secara parsial antara fasilitas kerja terhadap produktivitas kerja.3) Terdapat pengaruh yang signifikan secara parsial antara motivasi kerja terhadap produktivitas kerja.4) Terdapat pengaruh yang signifikan secara simultan antara kompetensi, fasilitas kerja dan motivasi kerja terhadap produktivitas kerja. 5) Varibel paling berpengaruh terhadap produktivitas kerja adalah motivasi kerja pegawai Kecamatan Tellu Limpoe Kabupaten Sidenreng Rappang.
Banking Customer Loyalty: Unveiling the Role of Customer Relationship Marketing and Customer Value Azhari, Azlan; Utari, Nur
Advances in Business & Industrial Marketing Research Vol. 1 No. 2 (2023): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i2.94

Abstract

Purpose: This research explores the influence of Customer Relationship Marketing (CRM) and customer value on customer loyalty at Bank BRI. The study examines how customer satisfaction mediates these relationships and assesses the moderating effects of demographic factors such as age, gender, and education level on loyalty. The research hypothesizes that effective CRM and enhanced customer value lead to increased customer loyalty through higher satisfaction and perceived value. Research Design and Methodology: The study adopts a quantitative research design, utilizing surveys to gather data from 400 customers across multiple branches of Bank BRI in Indonesia. Multiple linear regression and path analysis are employed to analyze the data, focusing on the relationships between CRM, customer value, and loyalty. The sample is selected using stratified random sampling to ensure a representative cross-section of Bank BRI’s diverse customer base. Findings and Discussion: The findings reveal that CRM and customer value significantly impact customer loyalty, explaining 78.7% of its variance. CRM enhances loyalty through improved customer satisfaction and perceived value, while demographic factors such as age and education level moderate this relationship. The study underscores the critical role of personalized communication, digital innovation, and robust data security in cultivating customer loyalty. Implications: The research provides valuable insights for bank managers to refine their CRM strategies, emphasizing the importance of personalized and secure customer experiences. The study suggests further research to explore other factors, such as digital engagement and competitive market dynamics, to deepen the understanding of customer loyalty in the banking sector.
The Effect of Location, Product Diversity, and Store Atmosphere on Increasing Customer Satisfaction Azhari, Azlan; Firman, Ahmad; Khalik, Abdul; Oktaviani, Andi Ririn
Advances in Business & Industrial Marketing Research Vol. 1 No. 3 (2023): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v1i3.136

Abstract

The primary objective of this study is to empirically examine and evaluate the impact of location considerations, product diversity, and store atmosphere on customer satisfaction. All customers who conduct shopping activities at Toko 123 in Makassar comprise the demographic the researcher chose for this study's data source. Seventy respondents were included in the study, determined using Lemeshow's formulation. The utilized data source consists of primary data, specifically data that researchers have directly gathered by administering a questionnaire instrument to respondents. The data analysis methodology encompasses several components, including descriptive statistical analysis, validity testing, reliability testing, classical assumption testing, and hypothesis testing using multiple linear regression analysis, coefficient of determination testing, t-tests, and F-tests. The findings indicated that the location variable did not significantly impact consumer satisfaction when shopping at Toko 123 in Makassar. The effect of product diversity and store atmosphere on client happiness while shopping at Shop 123 in Makassar is noteworthy. The findings from the concurrent examination indicate that the independent variables of location, product diversity, and store atmosphere collectively substantially impact consumer satisfaction during the shopping experience at Shop 123 in Makassar.
Co-Authors Abd Khalik Abdul Khalik Abdul Rahman Achmad Ridha Ahmad Fauzi Ahmad Firman Ahrianto Saputra Ainul Fitria Al Maududi, A. Abul Al’la Al Maududi Alief Ikhsan Alim Rahmat, Muhammad Rijal Amalia Ramadani Putri R Anang Setiawan Andi Muh. Aman. Z Andi Ririn Oktaviani Andini Astuti Putri Andriansyah Andriansyah Anita Anita Arbiatun Adawya Asri Asri Asri asri Asrianti Wulandari Athira Purnama Aulia Nur Ayla Qaisyarah Badaruddin Badaruddin Burhamzah, Rahmat Darmiah darwis darwis, darwis Dhinda Dwi Maharani Eky Maulia Salsabila.P Fadil Muhammad Fatmasari Fitri Aulia Ramadani Fitria Ramadana Fitriany Fitriany Ghazyah Dinah Hasbiah Hasnawiyah Hasnawiyah Hasnidar Indah Cahya Kamila Indri Iswardhani Irma Trisnawati Jessica Evanjelista Samba Jusri Kartika Kartika Legistha Meidy Astuty Lidya Anastasya Lira Saputri M Maryadi Macenning, A. Reski Almaida Dg Majiding, Nurul Chalisa Malikah Balqis Mariah Marpia, Marpia Maryadi Maryadi Maryanti Mirnawati, Sitti Muh Ahlul Dzikry Muh Alqadri Muh. Ahimsyah Muh. Dian Pratama Putra Muh. Rifki Muhammad Alif Al Thufail Muhammad Alif Zulfikar Muhammad Idris Muhammad Idris Mulyana Anugerah Annisa Mulyawan, Heru Dwi Muthiah Noviyanti Mutmainnah Irwan Naila Az Sahra Nayla Sibilia Nur Alya Af-Daliyah Nur Annisa Asa’d Nur Hasni Nur Hikmah Nur Ichwana Nur Mutasya Nurbayani Nurbayani Nurjannati Nurjannati Nurul Annisa Septyanti Nurul Aulia Nurul Isnaeni Nuryuni Assyahra Nurzamnatussyamsi J Handaling Pribadi, Kuntomo Agung Putri Ramsinah Ramadhani Putri Raya Ramadhani Nardy Rachmat Nur Afiat Rahmadani Almur Rahmadani Saparuddin Rahmat, Muh. Rijal Alim Reynilda Reynilda Rezki Amalia Rezki Amalia Putri Rifqah Maharani Riska Riska Mahesa Ayu Romansyah Sahabuddin Salmawati Abbas Siti Nurfaizah Syarif Sitti Hadijah, Sitti Sri Asriani Sri Astuti Nasir Sri Wahyuni Nengsi Supira Supira Swietha Manggarani Syahwa Annisah Sylvia, Sylvia Utari, Nur Wahyuddin, Muh. Asri Winda Natasya Windarsari, Wiwin Riski Yuswari Nur