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All Journal Journal Of Management Science (JMAS) Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi, Manajemen, Akuntansi
Libran Filani
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Sosialisasi Kewirausahaan untuk Meningkatkan Bisnis UMKM Purbalingga Priyanto, Rofik; Afriani, Lita Ningrum; Filani, Libran; Puspitaningtias, Rofi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 10 (2024): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i10.1012

Abstract

Usaha kecil dan menengah (UMKM) memainkan peran penting dalam mengembangkan ekonomi lokal. UMKM membantu mendistribusikan pendapatan secara lebih merata dan mengurangi kesenjangan ekonomi antar wilayah. Ini sejalan dengan upaya pemerintah untuk meningkatkan ekonomi lokal dan mengurangi perbedaan pembangunan antara kota dan pedesaan. Sosialisasi kewirausahaan adalah salah satu pendekatan yang efektif untuk mengatasi masalah yang dihadapi oleh UMKM. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan dan keterampilan kewirausahaan para pelaku UMKM, memberikan strategi praktis untuk pengembangan bisnis UMKM, dan meningkatkan daya saing UMKM di pasar lokal dan internasional. Peserta kegiatan sosialisai kewirausahaan ini adalah perwakilan UMKM dari masing masing kecamatan di kabupaten Purbalingga, bertempat di RM PM Collaboration Purbalingga, dan dihadiri oleh 53 peserta. Hasil dari kegiatan ini menunjukkan bahwa Setelah mengikuti sosialisasi dan motivasi kewirausahaan, pengetahuan peserta dalam komunitas ini, yang sebagian besar termasuk dalam kategori yang lebih rendah, kurang memahami konsep berwirausaha dan motivasi bisnis. Namun, pengetahuan peserta tentang kewirausahaan dan bisnis meningkat setelah kegiatan PKM dan materi disampaikan.
The influence of promotion and customer satisfaction on purchasing decisions for motorcycle products Priyanto, Rofik; Filani, Libran; Setyaningrum, Tri; Arrizka, Davrina Fatkha
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.664

Abstract

Purchasing decisions are the result of various factors, including promotion and customer satisfaction, which are important for the success of companies in the competitive automotive industry. This study aims to analyze the effect of promotion and customer satisfaction on purchasing decisions on motorcycle products at CV Kompo Motor Purbalingga. The research uses quantitative methods with data collection through questionnaires that have been tested for validity and reliability. The results of the analysis show that promotion and customer satisfaction have a significant and positive relationship to purchasing decisions, with customer satisfaction having a more dominant influence. The linear regression test shows a coefficient of determination of 65%, which indicates that the variability of purchasing decisions can be largely explained by the promotion and customer satisfaction variables. The implication of these findings is the importance of companies to develop promotional strategies that are aligned with improving service quality in order to increase customer satisfaction. However, this study has limitations on the scope of the research location, so further research is recommended to expand the scope of the study to other regions or industrial sectors to strengthen the generalization of the results.
Pengaruh Kompensasi dan Disiplin Kerja Terhadap Produktivitas Kerja Karyawan Pabrik Bulu Mata Palsu di Desa Wirasana Kabupaten Purbalingga Libran Filani; Rofik Priyanto; Ardian Ridwanca
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4013

Abstract

This research aims to determine the effect of compensation and work discipline on the work productivity of employees of the False Eyelash Factory in Wirasana Village, Purbalingga Regency. Wirasana Village is a center for wig crafts in Purbalingga Regency. The wig industry is divided into two types based on the materials used, namely synthetic hair crafts and real hair crafts. There are at least 8 production units that manage production goods made from synthetic hair, the results of synthetic hair crafts include buns, wigs, Balinese fir, hair extensions, and so on. This research uses quantitative methods which function to research certain populations or samples, data collection uses research instruments, statistical data analysis. The data collection method is a questionnaire to obtain primary data, while secondary data is obtained from documentation. The results of this research show that the compensation variable has a positive and significant effect on work productivity for employees who work at BKM Jaya, Wirasana Village, Purbalingga Regency. This means that if the compensation variable is increased, work discipline will increase, assuming the work productivity variable is constant. The work discipline variable has a positive and insignificant effect on work productivity. This means that if work discipline is improved, compensation will increase, assuming the work productivity variable is constant.
Analisis Faktor-Faktor yang Menyebabkan Turunnya Minat Beli Filani, Libran; Ariswati, Lusiana Desy
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.434

Abstract

Penurunan minat beli di swalayan lokal merupakan isu yang menarik untuk diteliti, terutama seiring dengan perubahan cepat dalam perilaku konsumen di era digital. Penelitian ini bertujuan untuk menggali lebih dalam faktor-faktor yang mempengaruhi penurunan minat beli di ABC Swalayan Purbalingga, dengan fokus pada kualitas pelayanan, perkembangan e-commerce, dan relevansi promosi yang diterapkan. Hasil penelitian menunjukkan bahwa ketidakpuasan terhadap pelayanan dan kenyamanan toko, serta promosi yang tidak cukup menarik, memiliki dampak besar terhadap keputusan konsumen untuk berbelanja. Temuan ini mengarah pada pentingnya perbaikan di berbagai aspek, seperti meningkatkan kualitas pelayanan, menciptakan kenyamanan yang lebih baik, dan merancang promosi yang lebih sesuai dengan harapan konsumen. Selain itu, mengikuti perkembangan e-commerce dapat menjadi salah satu langkah penting untuk menarik minat beli konsumen di ABC Swalayan Purbalingga. Penelitian ini tidak hanya memberikan pemahaman lebih dalam tentang faktor-faktor yang mempengaruhi keputusan pembelian di swalayan lokal, tetapi juga memberikan rekomendasi praktis yang dapat diambil oleh pengelola swalayan untuk meningkatkan daya tarik dan kepuasan konsumen.
The influence of product quality, service quality and ease of use on bni mobile banking customer loyalty, purbalingga regency Afriani, Lita; Filani, Libran; Puspitaningtias, Rofi; Priyanto, Rofik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.448

Abstract

The growing number of financial institutions that focus on the consumer segment has increased the intensity of competition among banks. This situation occurs because banking companies that focus on consumer banking services have a higher level of resilience compared to banks that focus on corporate banking. This research was conducted with the aim of analyzing and determining the influence of product quality and service quality of BNI Purbalingga Regency Branch on customer loyalty as well as determining the influence of the ease of use of BNI Mobile Banking used by customers. Data was obtained by distributing surveys to several respondents. The sample was determined at 60 respondents. This research analysis test uses SPSS with multiple linear regression methods. The results of this research analysis test found that product quality and service quality influence customer loyalty at BNI Purbalingga Regency Branch. Meanwhile, ease of use of BNI Mobile Banking has no effect on customer loyalty at BNI Purbalingga Regency Branch
Co-Authors Afriani, Lita Ardian Ridwanca Ariswati, Lusiana Desy Arrizka, Davrina Fatkha Lita Ningrum Afriani Rofi Puspitaningtias Rofik Priyanto Setyaningrum, Tri