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All Journal Journal Of Management Science (JMAS) Jurnal Pengabdian Masyarakat
Arrizka, Davrina Fatkha
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The influence of promotion and customer satisfaction on purchasing decisions for motorcycle products Priyanto, Rofik; Filani, Libran; Setyaningrum, Tri; Arrizka, Davrina Fatkha
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.664

Abstract

Purchasing decisions are the result of various factors, including promotion and customer satisfaction, which are important for the success of companies in the competitive automotive industry. This study aims to analyze the effect of promotion and customer satisfaction on purchasing decisions on motorcycle products at CV Kompo Motor Purbalingga. The research uses quantitative methods with data collection through questionnaires that have been tested for validity and reliability. The results of the analysis show that promotion and customer satisfaction have a significant and positive relationship to purchasing decisions, with customer satisfaction having a more dominant influence. The linear regression test shows a coefficient of determination of 65%, which indicates that the variability of purchasing decisions can be largely explained by the promotion and customer satisfaction variables. The implication of these findings is the importance of companies to develop promotional strategies that are aligned with improving service quality in order to increase customer satisfaction. However, this study has limitations on the scope of the research location, so further research is recommended to expand the scope of the study to other regions or industrial sectors to strengthen the generalization of the results.
SOSIALISASI MENGENAI WAWASAN PENDIDIKAN LANJUT DAN MOTIVASI BERBISNIS BAGI PESERTA DIDIK KELAS XI SMK NEGERI 1 KALIGONDANG Afriani, Lita Ningrum; Puspitaningtias, Rofi; Arrizka, Davrina Fatkha; Auliansyah, Amanda
BESIRU : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): BESIRU : Jurnal Pengabdian Masyarakat, Februari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v2i2.921

Abstract

Kegiatan pengabdian ini bertujuan untuk memberikan wawasan mengenai pendidikan lanjut dan meningkatkan motivasi berwirausaha bagi peserta didik kelas XI SMK Negeri 1 Kaligondang. Pendekatan yang digunakan meliputi penyampaian materi interaktif, diskusi kelompok, dan simulasi kewirausahaan untuk meningkatkan pemahaman serta mendorong peserta didik menggali potensi mereka. Hasil menunjukkan adanya peningkatan pemahaman peserta didik tentang jalur pendidikan tinggi, pentingnya pendidikan dalam pengembangan karier, serta dasar-dasar kewirausahaan. Peserta didik juga mampu menghasilkan ide-ide bisnis yang relevan dengan potensi lokal, seperti produk kerajinan berbasis budaya, pemasaran online, dan layanan berbasis teknologi. Meskipun terdapat kendala seperti keterbatasan akses teknologi dan modal usaha, kegiatan ini berhasil memberikan dampak positif dalam membangun motivasi dan rasa percaya diri peserta didik untuk merancang masa depan mereka. Sebagai tindak lanjut, pihak sekolah berkomitmen untuk mendukung peserta didik melalui pembentukan klub bisnis dan pendampingan beasiswa pendidikan lanjut. Kegiatan ini memberikan kontribusi nyata dalam mempersiapkan generasi muda yang mandiri, kreatif, dan inovatif.
Co-Authors Auliansyah, Amanda Libran Filani Lita Ningrum Afriani Rofi Puspitaningtias Rofik Priyanto Setyaningrum, Tri