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All Journal Journal Of Management Science (JMAS) Abdi Jurnal Publikasi Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi, Manajemen, Akuntansi FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Libran Filani
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal Of Management Science (JMAS)

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The influence of promotion and customer satisfaction on purchasing decisions for motorcycle products Priyanto, Rofik; Filani, Libran; Setyaningrum, Tri; Arrizka, Davrina Fatkha
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.664

Abstract

Purchasing decisions are the result of various factors, including promotion and customer satisfaction, which are important for the success of companies in the competitive automotive industry. This study aims to analyze the effect of promotion and customer satisfaction on purchasing decisions on motorcycle products at CV Kompo Motor Purbalingga. The research uses quantitative methods with data collection through questionnaires that have been tested for validity and reliability. The results of the analysis show that promotion and customer satisfaction have a significant and positive relationship to purchasing decisions, with customer satisfaction having a more dominant influence. The linear regression test shows a coefficient of determination of 65%, which indicates that the variability of purchasing decisions can be largely explained by the promotion and customer satisfaction variables. The implication of these findings is the importance of companies to develop promotional strategies that are aligned with improving service quality in order to increase customer satisfaction. However, this study has limitations on the scope of the research location, so further research is recommended to expand the scope of the study to other regions or industrial sectors to strengthen the generalization of the results.
The influence of product quality, service quality and ease of use on bni mobile banking customer loyalty, purbalingga regency Afriani, Lita; Filani, Libran; Puspitaningtias, Rofi; Priyanto, Rofik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.448

Abstract

The growing number of financial institutions that focus on the consumer segment has increased the intensity of competition among banks. This situation occurs because banking companies that focus on consumer banking services have a higher level of resilience compared to banks that focus on corporate banking. This research was conducted with the aim of analyzing and determining the influence of product quality and service quality of BNI Purbalingga Regency Branch on customer loyalty as well as determining the influence of the ease of use of BNI Mobile Banking used by customers. Data was obtained by distributing surveys to several respondents. The sample was determined at 60 respondents. This research analysis test uses SPSS with multiple linear regression methods. The results of this research analysis test found that product quality and service quality influence customer loyalty at BNI Purbalingga Regency Branch. Meanwhile, ease of use of BNI Mobile Banking has no effect on customer loyalty at BNI Purbalingga Regency Branch
Co-Authors Afriani, Lita Ardian Ridwanca Ariswati, Lusiana Desy Arrizka, Davrina Fatkha Endah Ika Hastuti Lita Ningrum Afriani Raihan, Muhammad Rofi Puspitaningtias Rofi Puspitaningtias Rofik Priyanto Rohana Nur Aini Setyaningrum, Tri