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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Kajian Dan Penalaran Ilmu Manajemen International Journal of Economics, Business and Innovation Research Svarga Pena: Jurnal Pengabdian Kepada Masyarakat Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Jurnal Ekonomi, Manajemen, Akuntansi Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health International Journal of Economics and Management Research
Elfina Okto Posmaida Damanik
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Influence of Technology Availability and Ease of Use on Academic Achievement with Behavioral Control, Usefulness, and Subjective Norm as Mediators Hengki Mangiring Parulian Simarmata; Doris Yolanda Saragih; Andy Wijaya; Elfina Okto Posmaida Damanik
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 4 No. 2 (2024): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v4i2.109

Abstract

This study aims to analyze the influence of Technology Availability and Perceived Ease of Use on Academic Achievement with mediating variables of Perceived Behavior, Perceived Usefulness, and Subjective Norm. A qualitative approach with an explanatory design was used in this study. The research population consists of all students at Politeknik Bisnis Indonesia who actively use technology in academic activities, with a sample of 130 respondents selected through a purposive sampling technique. The research results show that Technology Availability has a significant positive effect on Perceived Behavioral Intention (T-Statistic 8.412; P-Value 0.000) and Perceived Usefulness (T-Statistic 3.249; P-Value 0.001). Perceived Ease of Use shows a significant positive effect on Perceived Usefulness (T-Statistic 10.875; P-Value 0.000) and Subjective Norm (T-Statistic 11.476; P-Value 0.000). These results support the Technology Acceptance Model (TAM) theory. Additionally, Perceived Behavioral Intention and Perceived Usefulness each have a significant positive effect on Academic Achievement (T-Statistic 3.382; P-Value 0.001, T-Statistic 2.422; P-Value 0.016). However, Subjective Norms do not have a direct impact on Academic Achievement. (T-Statistik 1,452; P-Value 0,147). These findings highlight the importance of technology availability and perceived ease of use in enhancing students' academic performance by meditating on behavioural intention and perceived benefits. Recommendations are given for improving access and technology training in educational environments to maximize the use of technology in learning.
Innovative Experience Strategy to Increase Intention to Revisit Pematangsiantar Zoo Hengki Mangiring Parulian Simarmata; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Elfina Okto Posmaida Damanik; Doris Yolanda Saragih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.284

Abstract

The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.
Co-Authors Agung Yudha Permana Andy Wijaya Asyrina Fadilah Chaniago Bella Elvrida Pardede Catherine Catherine Demak Claudia Yosephine Simanjuntak Dila Atmina Damanik Dimas Ardiansyah Doris Yolanda Saragih Elsa Putri Utami Ema Aulina Silitonga Fangellica Victoria Gaby Jennyfer Capriati Br Damanik Helmi Rivai Nasution Hengki Mangiring Parulian Simarmata Imanta Jaya Sipayung Irwansyah Irwansyah Joana Ruth Paulin Saragih Jusra Tampubolon Muhammad Zul Apandi Prity Tiara Diza Purnama Yanti Purba Roberto Haulion Turnip Sabar Duma Sihombing Sabar Dumayanti Sihombing Septia Pratami Nur Rizki Sondang Triana Hutapea Sondang Triana Hutapea Vena Angriva Putri Yessy Febriani