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All Journal Monex: Journal of Accounting Research Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Business, Economics, and Social Development Jurnal Ekonomi KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA) Jurnal Inspirasi Binsis dan Manajemen Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Return : Study of Management, Economic and Bussines Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Rahmadi
Universitas Swadaya Gunung Jati
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SALBUTAMOL NEBULES Rahmadi Rahmadi
Monex: Journal of Accounting Research Vol 6, No 2 (2017)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v6i2.601

Abstract

This study aims to know the degree of Brand Image and Product Quality either partially or simultaneously towards Customer Loyalty of Salbutamol Nebules in Bandung. This research was descriptive and verificative. Method used was survey and by applying SPSS program.Purposive sampling technique was taken by mean of questionnaires. Total sample of 88 respondents picked. The result showed that all independent variables were affected significantly and positive to the Customer Loyalty.Key words : Brand Image, Product Quality and Customer Loyalty
PENDAMPINGAN PENGEMBANGAN UMKM DI KABUPATEN CIREBON Ramlah Puji Astuti; Kartono Kartono; Rahmadi Rahmadi
PROSIDING SEMINAR NASIONAL LPPM UMP Vol 1 (2019): PROSIDING SEMINAR NASIONAL LPPM UMP 2019
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

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Abstract

Usaha mikro kecil dan menengah yang biasa disebut UMKM merupakan pelaku bisnis yang menyentuh kepentingan masyarakat. Di Indonesia, Usaha UMKM saat ini dianggap sebagai cara yang efektif dalam pengentasan kemiskinan. UMKM dapat menciptakan peluang kerja yang cukup besar bagi tenaga kerja dalam negeri, sehingga sangat membantu upaya mengurangi pengangguran. Salah satu daerah yang memiliki UMKM yang potensial adalah Kabupaten Cirebon. yang merupakan Kabupaten/kota perdagangan. Perkembangan UMKM di Kabupaten Cirebon pun dari tahun ke tahunnya menunjukan peningkatan yang signifikan. UMKM Kabupaten cirebon telah memberikan kontribusi bagi perkembangan Kabupaten Cirebon.Meskipun pertumbuhan UMKM di Kabupaten Cirebon memiliki perkembangan dari tahun ke tahun, akan tetapi masih menyisakan banyak permasalahan. Permasalahan tersebut diantaranya adalah : rendahnya kualitas SDM, kurangnya inovasi, belum memiliki badan hukum, akses permodalan rendah dan minimnya pendampingan dilapangan. Pendekatan yang akan diterapkan dalam program pendampingan kewirausahaan bagi UMKM yaitu metode pelatihan kewirausahaan, dengan berbagai kegiatan antara lain :workshopdan melakukanpembimbingan dan pendampingan teknis usaha kepada tenant. Pelaksanaan pendampingan terhadap 40 UMKM Tenant dilakukan secara tim berdasarkan bidang keahlian dan permasalahan yang dihadapi oleh UMKM Tenant. Output kegiatan ini adalah peningkatan kapasitas UMKM Tenant dalam hal motivasi SDM & kewirausahaan, pemasaran, kapasitas produksi, kemasan, dan penyusunan pembukuan keuangan sederhana.
PENDAMPINGAN LEGALITAS USAHA WALAGRI FOOD CIREBON MELALUI NOMOR INDUK BERUSAHA (NIB) Aang Curatman; Rahmadi Rahmadi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Para pelaku UMKM perlu mendapatkan izin dan legalitas untuk menunjukkan bahwa usaha yang dijalankannya sah dan layak. Walagri Food merupakan salah satu UMKM di Kabupaten Cirebon yang belum memiliki legalitas usahanya, oleh karena itu Walagri Food dijadikan mitra dalam kegiatan pengabdian kepada masyarakat ini. Tujuan dari pengabdian kepada masyarakat ini yaitu Walagri Food dapat memahami dan memanfaatkan program dari pemerintah mengenai laman OSS dalam mempermudah pembuatan perizinan atau legalitas usaha secara online, dapat melakukan pendaftaran melalui laman OSS, dan dapat memahami pentingnya perizinan usaha. Metode yang kami gunakan yaitu observasi, sosialisasi, pendampingan, dan evaluasi. Dengan adanya sosialisasi, pemilik Walagri Food mengenal laman OSS dan mengetahui manfaat NIB. Setelah semua tahap pendaftaran diisi dengan benar dan lengkap pada laman OSS, NIB beserta beberapa lampirannya dapat diunduh. NIB untuk Walagri Food yaitu 0411210024484. Setelah diadakan kegiatan pendampingan pembuatan NIB di Walagri Food, kami berharap para pelaku UMKM di sektor lain untuk membuat NIB sebagai syarat legalisasi kepemilikan usaha.
Apakah brand awareness mampu memoderasi promosi, kualitas produk dan inovasi terhadap keputusan pembelian? Sugeng Lubar Prastowo; Rahmadi Rahmadi
Jurnal Inspirasi Bisnis dan Manajemen Vol 6, No 2 (2022): DESEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v6i2.7798

Abstract

Abstract. This study aims to examine whether brand awareness is able to moderate promotional activities, product quality and product innovation in increasing consumer purchasing decisions. The research was conducted at PT Jamus Baladewa Nusantara, the pioneering business of sofa product craftsmen. Quantitative research methods causal associative approach. Data collection was carried out using a questionnaire on 151 respondents, using a purposive sampling technique. Data analysis using the Smart PLS 3.0 program. The results of the study prove that the moderating variable of brand awareness is insufficient evidence to moderate promotional activities, product quality, and product innovation towards increasing consumer purchasing decisions. However, brand awareness has been proven to be significantly capable of acting as a predictor in increasing consumer purchasing decisions.The results of this study provide benefits in an effort to increase purchasing decisions, namely by increasing promotional activities, improving product quality, and enforcing brand awareness as a predictor.Keywords: Brand Awareness; Buying Decision; Innovation; Promotion; Product Quality Abstrak. Penelitian ini bertujuan untuk mengkaji, apakah brand awareness mampu memoderasi aktifitas promosi, kualitas produk dan inovasi produk dalam meningkatkan keputusan pembelian konsumen. Penelitian dilakukan pada usaha rintisan pengrajin produk sofa PT Jamus Baladewa Nusantara. Metode penelitian kuantitatif pendekatan asosiatif kausal. Pengumpulan data dilakukan dengan kuesioner pada 151 responden, menggunakan teknik purposive sampling. Analisis data menggunakan program Smart PLS 3.0. Hasil penelitian membuktikan bahwa variabel moderasi brand awareness, tidak cukup bukti mampu memoderasi aktifitas promosi, kualitas produk, dan inovasi produk terhadap peningkatan keputusan pembelian konsumen. Namun brand awareness terbukti secara signifikan mampu berperan sebagai prediktor dalam meningkatkan keputusan pembelian konsumen. Hasil penelitian ini memberikan manfaat dalam upaya meningkatkan keputusan pembelian, yaitu dengan cara meningkatkan aktifitas promosi, meningkatkan kualitas produk, dan memberlakukan brand awareness sebagai prediktor.Kata kunci: Inovasi; Keputusan Pembelian; Kesadaran Merek; Kualitas Produk; Promosi
INTEREST IN ENTREPRENEURSHIP DRIVEN BY SELF-EFFICIENCY AMONG CIREBON STUDENTS USING SOCIAL MEDIA Rahmadi Rahmadi; Yono Maulana
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

This study aims to determine the impact of Feasibility and Self-Efficacy on Entrepreneurial Interest. This research was conducted at the Faculty of Economics, Universitas Swadaya Gunung Jati Cirebon, with a sample of 86 respondents. The determinant of respondents is chosen through proportional random sampling techniques because respondents are already known to the population and the distribution of the number of respondents who are even in each class. The data analysis method uses validity, reliability, classical assumptions, regression analysis, as well as t tests and F tests processed through the IBM SPSS 25 (Spescial Package For Statistical Science) application. The results showed that there was a partial significant positive impact of Feasibility and Self-Efficacy variables on Entrepreneurial Interest, simultaneously there was a significant positive impact of 61.8% between the Feasibility and Self-Efficacy variables on Entrepreneurial Interest, and the remaining 38.2% influenced by other factors. For the university, it is important to pay attention to the applicable curriculum and increase the intensity of entrepreneurship training programs as an implementation so that many students are interested in becoming an entrepreneur.
The Influence of Shopping Lifestyle and Promotion of Nivea Skincare Products On Consumer Buying Interest Through Tiktok Shop Halli Azzahrotu Ajmal; Cellyndhita Nuranisa Susanto; Abdullah Kafabi; Rahmadi Rahmadi
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.227

Abstract

This study aims to investigate the influence of shopping lifestyle and also the promotion of Nivea skincare products on consumer buying interest through TikTok Shop media. Through a quantitative approach, data was collected from the number of respondents obtained were 100 with the balance of people in Cirebon Regency who were aged 18-40 years that at that age they could make a very wise decision and also for people in Cirebon Regency who were wearing Nivea products or were wearing Nivea products. Respondents' answers to a question set out on questionnaires that have been distributed to consumers who want Nivea products, measured by the Likert Scale . respondents who are active TikTok users and also have an interest in skincare products. Various dimensions of product promotion, including visibility, interactivity, content relevance, influencer engagement, as well as brand credibility, were measured as independent variables. Consumer buying interest was measured as the dependent variable in this study. The results of the study prove that visibility, interactivity, and also the involvement of influencers have a positive and significant influence on consumer buying interest. However, the relevance of the content as well as brand credibility does not have a significant influence on consumer buying interest. In addition, this study also found that moderate lifestyle shopping effects of product promotion on consumer buying interest, proving that consumers' shopping lifestyles affect the extent to which product promotion affects their buying interest. Thus, this study fills the existing literature gap by investigating the influence of shopping lifestyle and product promotion on consumer buying interest specifically through TikTok Shop media. The findings provide valuable insights for marketers in developing effective promotional strategies on social media platforms, particularly for brands in the skincare industry.
Pengaruh Perceived Convenience dan E-Service Quality terhadap Minat Beli Ulang Konsumen Shell di Kota Cirebon Shalsabila Maudi Firdaus; Rahmadi Rahmadi
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 6 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i6.8588

Abstract

Perkembangan digitalisasi layanan mendorong konsumen mengutamakan kemudahan dan kualitas interaksi digital. Penelitian ini bertujuan untuk mengevaluasi pengaruh Perceived Convenience dan E-Service Quality terhadap Minat Beli Ulang konsumen SPBU Shell di Kota Cirebon. Penelitian dilakukan dengan pendekatan kuantitatif asosiatif, menggunakan 130 responden yang dipilih melalui teknik purposive sampling. Data diperoleh melalui kuesioner dengan skala Likert dan dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, serta regresi linear berganda. Hasil analisis menunjukkan bahwa Perceived Convenience memiliki pengaruh positif dan signifikan terhadap Minat Beli Ulang, demikian pula E-Service Quality. Ketika dianalisis secara simultan, kedua variabel tersebut menjelaskan 82,5% variasi Minat Beli Ulang, menandakan bahwa kombinasi kemudahan layanan fisik dan kualitas layanan digital dapat meningkatkan loyalitas konsumen. Temuan ini memperkuat relevansi Technology Acceptance Model (TAM) dan SERVQUAL dalam memahami perilaku konsumen pada layanan hybrid SPBU. Secara praktis, penelitian ini memberikan rekomendasi bagi manajemen SPBU untuk mengoptimalkan pengalaman pelanggan melalui layanan yang mudah diakses dan berkualitas, serta mengintegrasikan strategi digital dan fisik secara konsisten. Secara teoretis, penelitian ini memperluas penerapan TAM, SERVQUAL, dan Theory of Planned Behavior (TPB) dalam konteks layanan energi digital.
The Effect of Tokopedia Application Features and User Experience on The Ease of The Digital Payment System (E-Wallet Integration) on Tokopedia Purchases Reza Febrian Nur Rizki; Rahmadi
International Journal of Business, Economics, and Social Development Vol. 7 No. 2 (2026): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v7i2.1229

Abstract

The development of digital payment systems in e-commerce platforms has emphasized the importance of ease of transactions for users. As one of the largest e-commerce platforms in Indonesia, Tokopedia has enhanced customer convenience by integrating various e-wallet-based digital payment features. The purpose of this study is to examine how application features and user experience impact the ease of digital payment systems, also known as e-wallet integration. This study employed a quantitative and associative approach. Data were obtained through purposive sampling by distributing questionnaires to 150 selected Tokopedia application users. Data analysis was performed using multiple linear regression analysis using SPSS. The results showed that application features had a positive and significant effect on the ease of digital payment systems. In addition, user experience also had a positive and significant effect on the ease of digital payment systems, with a coefficient of determination of 66.1%. These results indicate that improving the quality of application features improves the ease of digital payment systems. It is hoped that this research will help e-commerce platform managers develop application features and designs that focus on user convenience and comfort.
The Influence of Green Marketing, Content Marketing, and Environmental Awareness on the Purchase Decision of Honda Electric Cars in West Java Medina Rachmadini; Zico Subekti; Rahmadi
Indonesian Journal of Business Analytics Vol. 6 No. 1 (2026): February 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i1.16226

Abstract

This community service activity aims to increase consumer understanding of the role of green marketing, content marketing, and environmental awareness in encouraging the purchase decision of Honda electric cars in West Java. The service was carried out through educational socialization accompanied by the distribution of questionnaires to 150 respondents as an evaluation of the impact of the activity. The implementation method uses a quantitative approach with Partial Least Squares–Structural Equation Modeling (PLS-SEM) analysis. The activity will be held in November 2025 in Cirebon. The results show that all three variables have a significant effect on purchasing decisions. These findings imply the importance of strengthening sustainable marketing strategies and environmental literacy to encourage environmentally friendly consumption behavior.
The Effect of Influencer Credibility and Short-Form Video Ads on Brand Awareness on TikTok Shop Aldi Saputra; Rahmadi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.945

Abstract

This study aims to investigate and analyze the impact of Influencer Credibility and Short-Form Video Ads on consumer Brand Awareness. The research focuses on TikTok Shop users, representing the dynamics of digital marketing strategies within the contemporary social commerce ecosystem. The applied methodology is quantitative, utilizing both descriptive and verificative approaches. Primary data were collected by distributing questionnaires to 105 respondents, selected through a purposive sampling technique. Data analysis was conducted using a multiple linear regression model to examine the partial and simultaneous effects of the variables. The empirical analysis reveals that Influencer Credibility has a positive and significant impact on the establishment of Brand Awareness. Furthermore, Short-Form Video Ads are proven to have a significant direct effect on enhancing brand awareness. The findings also confirm that, simultaneously, both variables contribute substantially to strengthening the brand's position in the audience's mind. This indicates that the combination of credible information sources and engaging visual content formats acts as a primary determinant in the effectiveness of digital marketing communications. From a managerial perspective, these results suggest that strengthening collaboration strategies with competent influencers and innovating short-form video content are highly crucial for companies to maintain consumer memory retention amidst intense market competition.
Co-Authors Aang Curatman Abdullah Kafabi Aldi Saputra Cellyndhita Nuranisa Susanto Halli Azzahrotu Ajmal Kartono Kartono Medina Rachmadini Ramlah Puji Astuti Reza Febrian Nur Rizki Shalsabila Maudi Firdaus Sugeng Lubar Prastowo Yono Maulana Maulana Zico Subekti