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All Journal Monex: Journal of Accounting Research KARYA: Jurnal Pengabdian Kepada Masyarakat Return : Study of Management, Economic and Bussines
Rahmadi, Rahmadi
Universitas Swadaya Gunung Jati Cirebon
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health

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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN SALBUTAMOL NEBULES Rahmadi Rahmadi
Monex: Journal of Accounting Research Vol 6, No 2 (2017)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/monex.v6i2.601

Abstract

This study aims to know the degree of Brand Image and Product Quality either partially or simultaneously towards Customer Loyalty of Salbutamol Nebules in Bandung. This research was descriptive and verificative. Method used was survey and by applying SPSS program.Purposive sampling technique was taken by mean of questionnaires. Total sample of 88 respondents picked. The result showed that all independent variables were affected significantly and positive to the Customer Loyalty.Key words : Brand Image, Product Quality and Customer Loyalty
PENDAMPINGAN LEGALITAS USAHA WALAGRI FOOD CIREBON MELALUI NOMOR INDUK BERUSAHA (NIB) Aang Curatman; Rahmadi Rahmadi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Para pelaku UMKM perlu mendapatkan izin dan legalitas untuk menunjukkan bahwa usaha yang dijalankannya sah dan layak. Walagri Food merupakan salah satu UMKM di Kabupaten Cirebon yang belum memiliki legalitas usahanya, oleh karena itu Walagri Food dijadikan mitra dalam kegiatan pengabdian kepada masyarakat ini. Tujuan dari pengabdian kepada masyarakat ini yaitu Walagri Food dapat memahami dan memanfaatkan program dari pemerintah mengenai laman OSS dalam mempermudah pembuatan perizinan atau legalitas usaha secara online, dapat melakukan pendaftaran melalui laman OSS, dan dapat memahami pentingnya perizinan usaha. Metode yang kami gunakan yaitu observasi, sosialisasi, pendampingan, dan evaluasi. Dengan adanya sosialisasi, pemilik Walagri Food mengenal laman OSS dan mengetahui manfaat NIB. Setelah semua tahap pendaftaran diisi dengan benar dan lengkap pada laman OSS, NIB beserta beberapa lampirannya dapat diunduh. NIB untuk Walagri Food yaitu 0411210024484. Setelah diadakan kegiatan pendampingan pembuatan NIB di Walagri Food, kami berharap para pelaku UMKM di sektor lain untuk membuat NIB sebagai syarat legalisasi kepemilikan usaha.
The Influence of Shopping Lifestyle and Promotion of Nivea Skincare Products On Consumer Buying Interest Through Tiktok Shop Halli Azzahrotu Ajmal; Cellyndhita Nuranisa Susanto; Abdullah Kafabi; Rahmadi Rahmadi
Return : Study of Management, Economic and Bussines Vol. 3 No. 5 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i5.227

Abstract

This study aims to investigate the influence of shopping lifestyle and also the promotion of Nivea skincare products on consumer buying interest through TikTok Shop media. Through a quantitative approach, data was collected from the number of respondents obtained were 100 with the balance of people in Cirebon Regency who were aged 18-40 years that at that age they could make a very wise decision and also for people in Cirebon Regency who were wearing Nivea products or were wearing Nivea products. Respondents' answers to a question set out on questionnaires that have been distributed to consumers who want Nivea products, measured by the Likert Scale . respondents who are active TikTok users and also have an interest in skincare products. Various dimensions of product promotion, including visibility, interactivity, content relevance, influencer engagement, as well as brand credibility, were measured as independent variables. Consumer buying interest was measured as the dependent variable in this study. The results of the study prove that visibility, interactivity, and also the involvement of influencers have a positive and significant influence on consumer buying interest. However, the relevance of the content as well as brand credibility does not have a significant influence on consumer buying interest. In addition, this study also found that moderate lifestyle shopping effects of product promotion on consumer buying interest, proving that consumers' shopping lifestyles affect the extent to which product promotion affects their buying interest. Thus, this study fills the existing literature gap by investigating the influence of shopping lifestyle and product promotion on consumer buying interest specifically through TikTok Shop media. The findings provide valuable insights for marketers in developing effective promotional strategies on social media platforms, particularly for brands in the skincare industry.
Co-Authors Aang Curatman Abdullah Kafabi Cellyndhita Nuranisa Susanto Halli Azzahrotu Ajmal