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All Journal Jurnal Manajemen Indonesia Journal of Artificial Intelligence and Digital Economy
Rizky Eka Febriansah
Muhammadiyah University of Sidoarjo

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Eustress, Employee Job Burnout Syndrome and Productive Performance in the Madura Herbal Industry Vera Firdaus; Dewi Andriani; Rizky Eka Febriansah
Jurnal Manajemen Indonesia Vol 23 No 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.5144

Abstract

Herbal products require employees to maintain cleanliness and product quality, while on the other hand, the demand for herbal products has implications for increasing workloads and becoming stressors for employees. Efforts to optimize employee productivity and performance can be carried out by the company by revitalizing employee performance so that they remain productive. The novelty in this study is a combination of work productivity and performance dimensions that produce five indicators, namely work quality, work quantity, task performance, contextual; performance, and adaptive to timeliness. This study aims to identify the factors that affect the productive performance of employees. This study uses a quantitative approach with a questionnaire as primary data, which is analyzed using multiple linear regression analysis with testing using SPSS version 16 for Windows. The research population is the herbal family business employee in Madura. With the cluster sampling technique, 100 employees were obtained from 4 research locations in Bangkalan and Pamekasan. The results showed that eustress can increase the productive performance of employees. Meanwhile, high job burnout reduces the productive performance of employees. Keywords—Eustress; Job Burnout; Productive Performance
CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE Roudlotul Auwalina; Rizky Eka Febriansah; Dewi Komala Sari
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.925

Abstract

General Background: The influence of marketing strategies on consumer purchasing decisions is a key area of research, particularly in the context of popular culture endorsements. Specific Background: This study explores the impact of celebrity worship, brand ambassadors, and advertisements on the purchasing decisions for Wall's Cornetto White Rose ice cream among K-Pop fans in Sidoarjo. Knowledge Gap: While existing research highlights the effects of these marketing elements individually, there is limited evidence on their combined impact in the specific context of K-Pop endorsements. Aims: The aim of this research is to quantitatively assess how celebrity worship, the role of brand ambassadors, and advertisement effectiveness influence consumer purchase decisions for Wall's Cornetto White Rose ice cream. Results: Utilizing a descriptive quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3.0, the study finds that while celebrity worship and advertisements significantly influence purchase decisions, the presence of a brand ambassador does not. The results show that celebrity worship and advertisements positively impact consumer choices, whereas the brand ambassador's role is not a determining factor. Novelty: This study provides new insights into the relative importance of celebrity worship versus brand ambassador influence, specifically within the K-Pop fan segment. Implications: The findings suggest that marketers should focus on enhancing celebrity-driven campaigns and effective advertisements to influence purchasing decisions, rather than overemphasizing brand ambassadors. Limitations include the study's focus on K-Pop enthusiasts, which may not generalize to other demographics, and the use of Google Forms for data collection, which could affect response quality. Future research should consider a broader audience and direct survey methods for more comprehensive results.
Co-Authors Dewi Andriani Dewi Komala Sari Roudlotul Auwalina Vera Firdaus