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Lucyana Mirah Dyas
Universitas Pembangunan Nasional “Veteran” Jawa Timur

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Analisis Pengaruh Promosi Penjualan, Persepsi Manfaat dan Persepsi kemudahan Penggunaan terhadap Keputusan Penggunaan Gopay pada Mahasiswa UPN “Veteran” Jawa Timur Lucyana Mirah Dyas; Sugeng Purwanto
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.7738

Abstract

This research aims to analyze the influence of sales promotions, perceived benefits, and perceived ease of use on the decision to use GoPay. The research method used in this research is a quantitative method. Sampling used a non-probability sampling method with convenience sampling technique. Data analysis was carried out using the SEM method which is based on components, with PLS as an analysis tool. The results of this research are that the sales promotion variables (X1), perceived benefits (X2), and perceived ease of use (X3) have a positive and significant effect on the decision to use Gopay among UPN "Veteran" East Java students. The results obtained from the T test for variable X1 were 6.283846 > 1.96 or P-Value 0.000 < 0.05; variable X2 is 4.128499 > 1.96 or P-Value 0.000 < 0.05; and variable X3 is 3.021928 > 1.96 or P-Value 0.003 < 0.05. The value in the R2 test explains the influence of sales promotions (X1), perceived benefits (X2), and perceived ease of use (X3) on the decision to use Gopay by 61.48%, while the remaining 38.52% is explained by other variables. Keywords: Gopay, Perception of Benefit, Perception of Convenience, Sales Promotion
Co-Authors Sugeng Purwanto