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All Journal Journal of Economic, Bussines and Accounting (COSTING) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Pengabdian Masyarakat (ABDIRA) Abdi Psikonomi
Syamsilasmi Saleh
Universitas Islam Riau
Religion Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pengaruh Live Streaming, Hedonic Browsing Terhadap Impulse Buying Pada Pengguna Shopee (Studi Kasus Masyarakat Kota Pekanbaru) Devi Kurniawati; Syamsilasmi Saleh; Pamuji Rahmat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7534

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Live Streaming, Hedonic Browsing terhadap Impulse Buying pada Pengguna Shopee (Studi Kasus pada Masyarakat Pekanbaru). Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah melihat dan berbelanja saat Live streaming pada platform e-commerce Shopee. Sampel dalam penelitian sebanyak 182 warga kota Pekanbaru yang pernah melihat dan berbelanja saat Live streaming pada platform e-commerce Shopee dimana penentuan sampel menggunakan rumus Hair et al dengan metode simple random sampling. Hasil dari penelitian ini adalah Live Streaming, Hedonic Browsing secara simultan berpengaruh positif dan signifikan terhadap Impulse Buying pada Pengguna Shopee (Studi Kasus Masyarakat Kota Pekanbaru). Sedangkan secara parsial Live Streaming tidak berpengaruh signifikan terhadap Impulse Buying.
KONSEP PEMASARAN DALAM PERSPEKTIF SYARIAH: PRINSIP DAN IMPLEMENTASI DALAM PRAKTIK BISNIS MODERN Syamsilasmi Saleh; Minhayati Saleh; Ahmad Mardalis
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15294

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan konsep pemasaran syariah dalam praktik bisnis modern, dengan fokus pada prinsip keadilan, keberlanjutan, dan kepuasan bersama. Metode yang digunakan adalah kajian literatur terkait dengan karakteristik pemasaran syariah dan studi kasus pada industri halal serta sektor keuangan syariah. Langkah yang dilakukan dalam analisis literatur adalah sebagai berikut; pertama, menentukan fokus penelitian, mencari literatur yang relevan, mengumpulkan dan memilah literatur, analisis literatur, menyusun kajian literatur termasuk sintesis informasi, mengintegrasikan kajian dalam penelitian, dan memastikan validitas dan sitasi. Hasil penelitian menunjukkan bahwa prinsip-prinsip syariah, seperti transparansi, kejujuran, dan keadilan dalam distribusi keuntungan, memiliki dampak positif terhadap keputusan pembelian konsumen. Pemasaran syariah juga mendorong perusahaan untuk berinovasi dengan mempertimbangkan keberlanjutan sosial dan lingkungan. Namun, tantangan utama dalam implementasinya adalah perbedaan regulasi di pasar global dan persaingan dengan pemasaran konvensional. Simpulan penelitian ini mengindikasikan bahwa penerapan pemasaran syariah dapat meningkatkan loyalitas konsumen dan menciptakan ekosistem bisnis yang lebih adil dan berkelanjutan. Implikasi temuan ini menunjukkan bahwa perusahaan perlu menyesuaikan praktik pemasaran mereka dengan prinsip-prinsip syariah untuk memperoleh keuntungan jangka panjang dalam pasar global.
Financial Literacy Persuasion for Early Chilhood in Kuyudan Baru Makamhaji Minhayati Saleh; Ahmad Mardalis; Syamsilasmi Saleh
Abdi Psikonomi Vol 6, No 2 (2025): Oktober 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i2.12793

Abstract

Financial literacy education for children is not only limited to introducing money, but also a concept about introducing wise financial management. Children are trained to have the ability to control financial spending. This community service aims to instill the importance of managing finances and instill effective financial literacy values in them. The training was attended by 22 children studying at elementary and kindergarten levels. The method of implementing this community service is awareness by showing financial literacy videos. Participants are given a sum of money which is then asked about the use of the money if they have money. After the screening, it is continued with an explanation and reflection. To determine the understanding of the training participants, a pre-test and post-test were conducted. The results showed an increase in the financial understanding of the training participants.
Innovative Language Learning Support Utilizing Duolingo and Artificial Intelligence to Enhance English Proficiency among Students at SD IT Imam Syafii Cendekia Yusti Elida; Resy Oktadela; Syamsilasmi Saleh
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1251

Abstract

This community service program aims to enhance the quality of English language learning in Islamic-based schools through the application of artificial intelligence (AI)–driven learning technology using the Duolingo platform. The partner institution, SD IT Imam Syafii Cendekia Pekanbaru, faces challenges in students’ low learning motivation and teachers’ limited capacity to integrate technology into their instructional practices. The program was implemented over two months, from July to September 2025, involving 70 participants consisting of teachers, student assistants, and fourth to sixth-grade pupils. The implementation method included teacher training based on the Technological Pedagogical Content Knowledge (TPACK) framework, classroom integration of Duolingo through a gamification approach, and intensive mentoring for students. Data were collected through observation, questionnaires, and pre- and post-tests to measure students’ improvement in English proficiency. The results revealed a significant increase in students’ average scores, from 54.5 to 81.3 (a 49.2% improvement), along with higher motivation and engagement levels. About 92% of students reported that Duolingo-based learning was more engaging and easier to understand, while teachers demonstrated improved digital competence and creativity in instruction.
Co-Authors Ahmad Mardalis Devi Kurniawati Minhayati Saleh Minhayati Saleh Oktadela, Resy Pamuji Rahmat Yusti Elida