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EDUKASI MANAJERIAL BERBASIS BALANCED SCORECARD SEBAGAI STRATEGI PENGUATAN KINERJA UMKM BATIK ARANG DI KOTA SAWAHLUNTO Dorris Yadewani; Nini Nini; Henny Wati; Lina Tio; Novi Hendri; Marshal Imar Pratama; Hendrik Permana; Okma Permata
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Juli 2026
Publisher : Bajang Institute

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Abstract

The main problems faced include limited managerial knowledge, the lack of integrated strategic planning, and the absence of comprehensive performance measurement tools. This community service activity aims to provide managerial education based on the Balanced Scorecard as a strategy to strengthen the performance of MS Charcoal Batik SMEs. The methods used in this service include socialization, training, mentoring, and evaluation of Balanced Scorecard implementation tailored to the characteristics of SMEs. The results of the activity show an increased understanding among SME actors of managing business performance in a more structured way through the perspectives of finance, customers, internal business processes, as well as learning and growth. It is expected that Balanced Scorecard education can help MS Charcoal Batik SMEs in developing more focused and sustainable business strategies.
The PENGARUH DAYA TARIK WISATA, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG PADA WISATAWAN DI PANTAI GANDORIAH KOTA PARIAMAN: The Effect of Tourist Attractions on Visitors' Decisions to Visit Gandoriah Beach in Pariaman City Syukrial Syukrial; Novi Hendri; Revalni Eka Putri
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 7 No. 2 (2025): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v7i2.474

Abstract

This study aims to determine the influence of tourist attractions, location, and facilities on tourists' visiting decisions at Gandoriah Beach, Pariaman City. The purpose of this study was to partially and simultaneously test the influence of tourist attractions, location, and facilities on tourists' visiting decisions at Gandoriah Beach, Pariaman City. This study used a quantitative method with a sample size of 100 people. The data analysis technique used was multiple linear regression analysis. The research instrument tests used were validity and reliability tests. The classical assumption tests used were data normality tests, linearity tests, multicollinearity tests, and heteroscedasticity tests. Meanwhile, for hypothesis testing, the T test and F test were used. The analysis tool used was regression with the help of SPSS version 26 for Windows. The results of the study show that the tourist attraction variable has a significant influence on the decision to visit tourists at Gandoriah Beach, Pariaman City through calculations with a t-value of 5.170 which is greater than the t-table, namely 1.66023 (5.170 > 1.66023) with a significance rate of 0.000 meaning less than 0.05 (0.000 <0.05). The location variable has a significant effect on the decision to visit tourists at Gandoriah Beach, Pariaman City. This is evidenced by the t-count value of 4.305 which is greater than the t-table of 1.66023 (4.305 > 1.66023) with a significance rate of 0.000 meaning less than 0.05 (0.000 <0.05). The facility variable has a significant effect on the decision to visit tourists at Gandoriah Beach, Pariaman City. This is evidenced by the t-count value of 5.662 which is greater than the t-table of 1.66023 (5.662 > 1.66023) with a significance rate of 0.000 meaning less than 0.05 (0.000 <0.05). The variables of tourist attraction, location, and facilities have a significant influence on the decision to visit tourists at Gandoriah Beach, Pariaman City, through calculations with an Fcount value of 44.190> Ftable 2.70 with sig = 0.000 <0.05. The Ftable value can be seen in the F distribution table, in column 3 (Df = k-1, Df = 4-1 = 3) and row 97 (Df2 = n-k, Df2 = 100-3 = 97), where the Ftable value = 2.70. The joint contribution is 56.7% to the dependent variable of the decision to visit (Y) while the rest is influenced by other variables not examined in this study.