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All Journal Jumat Pertanian: Jurnal Pengabdian Masyarakat Ikhtisar: Jurnal Pengetahuan Islam
Sundy Wijaya
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Physics Other

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Pengaruh Digital Marketing, Hedonic Motivation, Dan Materialisme Terhadap Impulsive Buying Pada Pelanggan Di Tiktok Shop Sundy Wijaya; Muhyiddin Muhyiddin; Nia Aprilia
Ikhtisar: Jurnal Pengetahuan Islam Vol 4 No 1 (2024): Ikhtisar: Jurnal Pengetahuan Islam
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062//IJPI.2024.v4i1/475/5

Abstract

Today's business world must be able to mobilize its resources effectively and efficiently in order to gain a competitive advantage in line with the development of the business world and competition for market share amidst increasingly fierce challenges and competition. To be able to survive in the face of competition, every business organization must be able to create a marketing plan, one of which must include a marketing mix that includes digital marketing. The aim of this research is to determine and evaluate the variables that influence customers' impulse purchases at TikTok stores. In this research, the sample used was one hundred respondents. This research uses quantitative methodology. Validity and reliability tests, multiple linear regression analysis, classical assumption tests, hypothesis tests (t tests), and coefficient of determination tests (R2) are the data analysis procedures used. The digital marketing variable (X1) partially has no negative and small influence according to the test results. The test findings of the hedonic motivation variable (X2) show a significant and partial beneficial effect. The test findings for the materialism variable (X3) are not statistically significant and only have a partial positive effect.
Pelatihan Pembuatan Pupuk Asam Amino Pengganti NPK Bagi Gapoktan di Desa Kedungrejo Zulfah, Machnunah Ani; Ashlihah; Ro'aini, Lilis; Moch. Amiruddiin Al Alawiyi; Muhammad Ubaidillah Al-Hadi; Sundy Wijaya
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v5i2.4254

Abstract

The agricultural sector is the economic basis of the people of Kedungrejo Village, so there are many problems in the agricultural sector in Kedungrejo Village. One of the problems being faced is the use of inorganic fertilizers. Most farmers use inorganic fertilizers to increase crop production in a short time. However, if used intensively, the use of inorganic fertilizers or chemical fertilizers will have a negative impact on soil fertility, soil pollution and can even lead to water pollution. For this reason, in dealing with this problem, it is highly recommended that organic fertilizer be applied so that the soil remains fertile. Utilization of processed fish waste to make useful new products. One effort to utilize this waste is to make it into environmentally friendly liquid organic fertilizer. The PKM activity of using fish waste as liquid organic fertilizer aims to provide information and understanding to farmers about amino acid fertilizer from fish waste. Benefits and also how to make it. So the target of this PKM activity is a group leading to a productive economy, namely GAPOKTAN Kedungrejo Village. The approach or method used by researchers is Service Learning (SL). During the implementation, namely training in making liquid organic fertilizer from fish waste at the Association of Farmers' Groups (GAPOKTAN) in Kedungrejo Village, they understood the benefits and use of liquid organic fertilizer from fish waste. Kedungrejo Village farmers already know how to make liquid organic fertilizer from fish waste with assistance from Wahab Hasbullah University students. In terms of other sectors, the products produced by the Association of Farmer Groups (GAPOKTAN) can be developed into large-scale manufacturing for packaging and sale to the public.
Co-Authors Ashlihah Machnunah Ani Zulfah, Machnunah Ani Moch. Amiruddiin Al Alawiyi Muhammad Ubaidillah Al-Hadi Muhyiddin Muhyiddin Nia Aprilia Ro'aini, Lilis