Desak Putu Yogi Antari Tirta Yasa
Institut Seni Indonesia Denpasar

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PEMBUATAN IKLAN ANIMASI UNTUK DOMPET SOSIAL MADANI Rifqi Muhammad Nabil; Sri Supriyatini; Desak Putu Yogi Antari Tirta Yasa
CALACCITRA: JURNAL FILM DAN TELEVISI Vol. 3 No. 1 (2023): Jurnal Calaccitra Maret 2023
Publisher : UPT Pusat Penerbitan LP2MPP ISI Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/cc.v3i1.2250

Abstract

So many become unemployed due to not meeting the criteria desired by the company. Educational degree, amount of experience, and high ability, as well as the number of skills are the basic considerations for a company to accept prospective workers. Therefore, the government has formed a policy that can equip students before facing the realities of the world of work, namely the Independent Campus Program. This program is designed and created to provide students with the opportunity to experience the world of work first-hand in order to hone their soft skills and hard skills according to their respective interests and expertise. On this occasion, the author again partnered with Dompet Sosial Madani (DSM) to solve the cases encountered. Making animated advertisements is the method that the author chooses to solve the cases encountered. This thesis will thoroughly discuss the author's process in creating and designing animated advertisements from scratch. Making this animated commercial is the author's debut in making animation. The author's reason for choosing animated advertisements is to attract attention and build connections in the minds of the audience regarding the DSM program and who DSM is. The purpose of making this animated advertisement is to assist DSM in promoting its programs with more interesting content than most other social institutions and to hone the abilities and creativity of writers. By making this animated advertisement, the author hopes to increase the existence of DSM in society so that it can help more people in need with DSM programs in the future. The author can say that there are many opportunities to promote goods or services, but not everyone has the knowledge and skills to design or develop visual media, especially animation. The creation of DSM animated commercials is the author's good intention to assist DSM in carrying out its humanitarian programs. As the saying goes, good knowledge is knowledge that benefits many people. Through the MBKM Independent Study/Project Program, the author hopes to gain knowledge that will be useful for many people and later in society.
TATA CARA PENULISAN NASKAH JURNAL CALACCITRA INSTITUT SENI INDONESIA DENPASAR I Wayan Diana Putra; Desak Putu Yogi Antari Tirta Yasa; Gede Basuyoga Prabhawita
CALACCITRA: JURNAL FILM DAN TELEVISI Vol. 3 No. 1 (2023): Jurnal Calaccitra Maret 2023
Publisher : UPT Pusat Penerbitan LP2MPP ISI Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/cc.v3i1.2252

Abstract

Kampus Merdeka is part of the independent learning policy by the Ministry of Education. Mahatma Pictures is one of the Production Houses that focuses on creative content such as Company Profile, Advertisement, Short Movie and also documentary. The purpose of making work writing is to fulfill the final project, the MBKM program. In writing, the writer uses theoretical foundations from various sources to make a benchmark in making Feud films so as not to deviate from established rules such as Bowen and Thomson which explain the theory of dynamic cameras, Joseph V. Mascelli explained the cinematographer's theory, and Himawan pratista who explained the composition of framing, lighting, and mise en scene. In the application of dynamic camera movements, the writer uses the hand held technique to create a natural shake effect. By utilizing natural light for key light with the aim of getting the concept of natural lighting. the movement of the camera only uses hands to get a natural shake. Due to the wide movement of the camera. The application of camera movements in feud films is useful to deliver viewers to enter the atmosphere of action films