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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Community Development Journal: Jurnal Pengabdian Masyarakat
Khozin Zaki
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENDAMPINGAN PEMBUATAN PASPOR JAMA’AH UMRAH RT 15 MELALUI PT WAFDULLAH TAMU MULIA Sri Wahyu Ningsih; Dyana Karlina; Fuji Sri Yulianti; Rendy Ade Barokah; Khairiah Elwardah; Khozin Zaki
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47405

Abstract

Haji dan umrah merupakan suatu kegiatan rohani yang di dalamnya terdapat pengorbanan, ungkapan rasa syukur, berbuat kebajikan dengan kerelaan hati, melaksanakan perintah Allah, serta mewujud-kan pertemuan besar dengan umat Islam lainnya di seluruh dunia. Penelitian ini bertujuan untuk melakukan pendampingan pembuatan paspor jamaah umrah di RT 15 melalui PT Wafdullah Tamu Mulia cabang Bengkulu Kota Bengkulu sebagai upaya peningkatan kemudahan pemberangkatan jamaah umrah. Metode yang digunakan adalah dengan pendekatan deskriptif kualitatif dan pendekatan ABCD (Asset Based Community Development). Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi kepada calon jamaah umrah, serta pihak terkait seperti Wafdullah Tamu Mulia Travel dan Kantor Imigrasi Kota Bengkulu. Tahapan pelaksanaan meliputi pendampingan administrasi, penyiapan dokumen persyaratan paspor, dan pengambilan paspor. Hasil penelitian menunjukkan bahwa dengan adanya pendampingan pembuatan paspor memudahkan jamaah untuk berangkat umrah dan memudahkan jamaah dalam mengurus pemberkasan. Karena paspor merupakan identitas resmi ketika bepergian ke luar negeri.
Strategi Pemasaran Produk Haji dan Umrah Perspektif Performance Marketing pada PT. Wuhi Tour Bengkulu Karien Nabila Ayu; Khairiah Elwardah; Khozin Zaki
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 4 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.32177

Abstract

Competition in the Hajj and Umrah travel business is getting tougher along with the development of digital technology, so companies are required to implement measurable and effective marketing strategies. This study aims to analyze the performance of marketing strategies, describe the results of the SWOT analysis, and identify supporting and inhibiting factors at PT. Wuhi Tour Bengkulu. The method used is descriptive qualitative through in-depth interviews, observation, and documentation with the Director and staff of PT. Wuhi Tour Bengkulu. The results show that the marketing performance strategy is implemented through three stages: planning by segmenting prospective pilgrims based on age, economic conditions, and readiness to worship; implementation through multi-channel marketing using digital and conventional media with personal follow-up; and measurement based on the number of inquiries, registrations, and growth of pilgrims per period. The SWOT analysis shows strengths in the partner network and service quality, weaknesses in social media content, opportunities from digital developments, and threats of price competition. Inhibiting factors include economic conditions and the mindset of prospective pilgrims who prioritize low prices. This strategy has been implemented in a structured manner, but needs to improve the quality of digital content and consistency in communicating service values ​​to increase the conversion of Hajj pilgrims sustainably.
Co-Authors Dyana Karlina Fuji Sri Yulianti Karien Nabila Ayu Khairiah Elwardah Rendy Ade Barokah Sri Wahyu Ningsih