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PENDAMPINGAN PEMBUATAN PASPOR JAMA’AH UMRAH RT 15 MELALUI PT WAFDULLAH TAMU MULIA Sri Wahyu Ningsih; Dyana Karlina; Fuji Sri Yulianti; Rendy Ade Barokah; Khairiah Elwardah; Khozin Zaki
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47405

Abstract

Haji dan umrah merupakan suatu kegiatan rohani yang di dalamnya terdapat pengorbanan, ungkapan rasa syukur, berbuat kebajikan dengan kerelaan hati, melaksanakan perintah Allah, serta mewujud-kan pertemuan besar dengan umat Islam lainnya di seluruh dunia. Penelitian ini bertujuan untuk melakukan pendampingan pembuatan paspor jamaah umrah di RT 15 melalui PT Wafdullah Tamu Mulia cabang Bengkulu Kota Bengkulu sebagai upaya peningkatan kemudahan pemberangkatan jamaah umrah. Metode yang digunakan adalah dengan pendekatan deskriptif kualitatif dan pendekatan ABCD (Asset Based Community Development). Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi kepada calon jamaah umrah, serta pihak terkait seperti Wafdullah Tamu Mulia Travel dan Kantor Imigrasi Kota Bengkulu. Tahapan pelaksanaan meliputi pendampingan administrasi, penyiapan dokumen persyaratan paspor, dan pengambilan paspor. Hasil penelitian menunjukkan bahwa dengan adanya pendampingan pembuatan paspor memudahkan jamaah untuk berangkat umrah dan memudahkan jamaah dalam mengurus pemberkasan. Karena paspor merupakan identitas resmi ketika bepergian ke luar negeri.
Marketing Strategies for Hajj and Umrah Products from a Performance Marketing Perspective: A Case Study of PT Wuhi Tour Bengkulu Karien Nabila Ayu; Khairiah Elwardah; Khozin Zaki
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 3 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.32177

Abstract

Competition in the Hajj and Umrah travel business is getting tougher along with the development of digital technology, so companies are required to implement measurable and effective marketing strategies. This study aims to analyze the performance of marketing strategies, describe the results of the SWOT analysis, and identify supporting and inhibiting factors at PT. Wuhi Tour Bengkulu. The method used is descriptive qualitative through in-depth interviews, observation, and documentation with the Director and staff of PT. Wuhi Tour Bengkulu. The results show that the marketing performance strategy is implemented through three stages: planning by segmenting prospective pilgrims based on age, economic conditions, and readiness to worship; implementation through multi-channel marketing using digital and conventional media with personal follow-up; and measurement based on the number of inquiries, registrations, and growth of pilgrims per period. The SWOT analysis shows strengths in the partner network and service quality, weaknesses in social media content, opportunities from digital developments, and threats of price competition. Inhibiting factors include economic conditions and the mindset of prospective pilgrims who prioritize low prices. This strategy has been implemented in a structured manner, but needs to improve the quality of digital content and consistency in communicating service values ​​to increase the conversion of Hajj pilgrims sustainably.
STRATEGI PENINGKATAN PENDAPATAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) WISATA PANTAI BATU KUMBANG KABUPATEN MUKOMUKO PERSPEKTIF INDUSTRI HALAL Siti Khodijah; Desi Isnaini; Khozin Zaki
JSE: Jurnal Sharia Economica Vol. 5 No. 3 (2026): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/3219wp93

Abstract

This study aims to analyze the income conditions of Micro, Small, and Medium Enterprises (MSMEs), the implementation of the halal industry concept, and strategies to increase MSME income in the Batu Kumbang Beach tourism area, Mukomuko Regency. The research employed a qualitative method with a descriptive approach. Data were collected through observations, interviews, and documentation involving MSME owners operating in the tourism area. The findings reveal that MSME income is influenced by several factors, including the number of tourist visits, business location, types of products or services offered, and the quality of customer service. The implementation of the halal industry concept is reflected in the use of halal raw materials, business cleanliness, friendly services, and a tourism environment that aligns with Islamic values. However, most MSME operators have not yet obtained official halal certification. Strategies to increase income include improving product and service quality, intensifying tourism promotion, maintaining environmental cleanliness, and encouraging halal certification ownership. The existence of Batu Kumbang Beach tourism has contributed positively to increasing MSME income and supporting the economic development of the surrounding community.
The Influence Of Corporate Branding And Brand Ambassador On Customer Trust At Bank Syariah Indonesia Branch Office Panorama, Bengkulu City Zosen Wandi Rahman; Nurul Hak; Khozin Zaki
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11604

Abstract

Customer trust serves as the primary foundation for the sustainability of the Islamic banking industry. Following the merger of Bank Syariah Indonesia (BSI), the strengthening of corporate brand identity and the utilization of brand ambassadors were implemented as strategic approaches to establish a positive institutional image while simultaneously enhancing customer trust. Nevertheless, the effectiveness of both strategies at the branch office level remains insufficiently examined empirically. This study aims to analyze the influence of Corporate Branding and Brand Ambassador on Customer Trust at BSI KC Panorama, Bengkulu City, both partially and simultaneously.A causal quantitative method was employed, with data collected through questionnaires distributed to active customers selected via purposive sampling technique. The data were analyzed using multiple linear regression, encompassing the t-test, F-test, and coefficient of determination (R²).The findings demonstrate that Corporate Branding exerts a positive and significant influence on customer trust (t-value = 23.895; sig. = 0.000), as does Brand Ambassador (t-value = 2.543; sig. = 0.012). Simultaneously, both variables were proven to have a significant combined effect on customer trust.It is concluded that Corporate Branding constitutes the most dominant variable in shaping customer trust at BSI KC Panorama, Bengkulu City, indicating that institutional brand image plays a considerably greater role than the ambassador figure in determining customer confidence.
Efektivitas Pengelolaan Kuota Haji Reguler oleh Kantor Wilayah Kementerian Agama Provinsi Bengkulu Sidik Amirullah; Idwal B; Khozin Zaki
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.702

Abstract

Penelitian ini bertujuan untuk mengetahui efektivitas pengelolaan kuota haji reguler oleh Kantor Wilayah Kementerian Agama Provinsi Bengkulu, bagaimana proses pengelolaan kuota haji dilakukan, tantangan yang dihadapi, dan bentuk efektivitas yang telah dicapai. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Informan penelitian terdiri atas tiga pejabat struktural Kanwil Kemenag Provinsi Bengkulu, serta dua orang jemaah haji. Hasil penelitian menunjukkan bahwa pengelolaan kuota haji reguler melibatkan serangkaian proses yang terstruktur, mulai dari kebijakan dan regulasi pemerintah pusat, sistem pembagian kuota berbasis kabupaten/kota yang mengacu pada data SISKOHAT, serta peran aktif Kanwil Kemenag sebagai pelaksana teknis. Tantangan yang dihadapi meliputi panjangnya daftar tunggu, keterbatasan kuota, penundaan keberangkatan oleh jemaah, serta kesulitan dalam memperbarui dan menghubungi data jemaah lama. Meskipun demikian, pengelolaan kuota haji di Provinsi Bengkulu secara umum dinilai efektif, dibuktikan melalui tingkat pemanfaatan kuota yang tinggi, proses pendaftaran yang lancar, serta sistem waiting list yang transparan dan adil. Penelitian ini merekomendasikan perlunya peningkatan pembaruan data jemaah, penguatan edukasi publik, serta upaya strategis penambahan kuota nasional sebagai bentuk respons atas meningkatnya permintaan masyarakat.   This study aims to determine the effectiveness of regular hajj quota management by the Regional Office of the Ministry of Religious Affairs of Bengkulu Province, how the hajj quota management process is carried out, the challenges faced, and the form of effectiveness that has been achieved. This study uses a descriptive qualitative approach with data collection techniques in the form of interviews, observations, and documentation. The research informants consisted of three structural officials from the Bengkulu Province Ministry of Religion Regional Office, as well as two Hajj pilgrims. The results of the study indicate that regular hajj quota management involves a series of structured processes, starting from central government policies and regulations, a district/city-based quota distribution system referring to SISKOHAT data, and the active role of the Ministry of Religious Affairs Regional Office as a technical implementer. The challenges faced include the length of the waiting list, limited quotas, delays in departure by pilgrims, and difficulties in updating and contacting old pilgrim data. However, the management of the hajj quota in Bengkulu Province is generally considered effective, as evidenced by the high level of quota utilization, a smooth registration process, and a transparent and fair waiting list system. This study recommends the need to increase the updating of pilgrim data, strengthen public education, and strategic efforts to increase the national quota as a response to increasing public demand.