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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Community Development Journal: Jurnal Pengabdian Masyarakat Aghniya: Jurnal Ekonomi Islam
Khairiah Elwardah
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Religion Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENDAMPINGAN PEMBUATAN PASPOR JAMA’AH UMRAH RT 15 MELALUI PT WAFDULLAH TAMU MULIA Sri Wahyu Ningsih; Dyana Karlina; Fuji Sri Yulianti; Rendy Ade Barokah; Khairiah Elwardah; Khozin Zaki
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.47405

Abstract

Haji dan umrah merupakan suatu kegiatan rohani yang di dalamnya terdapat pengorbanan, ungkapan rasa syukur, berbuat kebajikan dengan kerelaan hati, melaksanakan perintah Allah, serta mewujud-kan pertemuan besar dengan umat Islam lainnya di seluruh dunia. Penelitian ini bertujuan untuk melakukan pendampingan pembuatan paspor jamaah umrah di RT 15 melalui PT Wafdullah Tamu Mulia cabang Bengkulu Kota Bengkulu sebagai upaya peningkatan kemudahan pemberangkatan jamaah umrah. Metode yang digunakan adalah dengan pendekatan deskriptif kualitatif dan pendekatan ABCD (Asset Based Community Development). Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi kepada calon jamaah umrah, serta pihak terkait seperti Wafdullah Tamu Mulia Travel dan Kantor Imigrasi Kota Bengkulu. Tahapan pelaksanaan meliputi pendampingan administrasi, penyiapan dokumen persyaratan paspor, dan pengambilan paspor. Hasil penelitian menunjukkan bahwa dengan adanya pendampingan pembuatan paspor memudahkan jamaah untuk berangkat umrah dan memudahkan jamaah dalam mengurus pemberkasan. Karena paspor merupakan identitas resmi ketika bepergian ke luar negeri.
PENGARUH IKLAN DIGITAL, INFLUENCER ENDORSEMENT, DAN ULASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK HALAL CUSHION SKINTIFIC Zyra Meliana; Khairiah Elwardah; Yenti Sumarni
AGHNIYA : Jurnal Ekonomi Islam Vol 8, No 1 (2026): AGHNIYA: Jurnal Ekonomi Islam
Publisher : Faculty of Islamic Religion, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/aghniya.v8i1.30468

Abstract

Penelitian ini menganalisis pengaruh iklan digital, influencer endorsement, dan ulasan konsumen terhadap keputusan pembelian Cushion Skintific. Metode yang digunakan adalah kuantitatif asosiatif dengan 100 responden di Kota Bengkulu dan dianalisis menggunakan SEM-PLS. Hasil menunjukkan bahwa iklan digital dan influencer endorsement tidak berpengaruh signifikan, sedangkan ulasan konsumen berpengaruh positif dan signifikan. Secara simultan, model menjelaskan 65,6% keputusan pembelian (R-square 0,656). Implikasinya, konsumen lebih mempercayai ulasan pengguna, sehingga pelaku usaha perlu mengoptimalkan strategi pengelolaan ulasan dalam pemasaran digital berbasis prinsip ekonomi syariah.
Marketing Strategies for Hajj and Umrah Products from a Performance Marketing Perspective: A Case Study of PT Wuhi Tour Bengkulu Karien Nabila Ayu; Khairiah Elwardah; Khozin Zaki
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 4 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i4.32177

Abstract

Competition in the Hajj and Umrah travel business is getting tougher along with the development of digital technology, so companies are required to implement measurable and effective marketing strategies. This study aims to analyze the performance of marketing strategies, describe the results of the SWOT analysis, and identify supporting and inhibiting factors at PT. Wuhi Tour Bengkulu. The method used is descriptive qualitative through in-depth interviews, observation, and documentation with the Director and staff of PT. Wuhi Tour Bengkulu. The results show that the marketing performance strategy is implemented through three stages: planning by segmenting prospective pilgrims based on age, economic conditions, and readiness to worship; implementation through multi-channel marketing using digital and conventional media with personal follow-up; and measurement based on the number of inquiries, registrations, and growth of pilgrims per period. The SWOT analysis shows strengths in the partner network and service quality, weaknesses in social media content, opportunities from digital developments, and threats of price competition. Inhibiting factors include economic conditions and the mindset of prospective pilgrims who prioritize low prices. This strategy has been implemented in a structured manner, but needs to improve the quality of digital content and consistency in communicating service values ​​to increase the conversion of Hajj pilgrims sustainably.
Pendampingan Sertifikasi Halal: Upaya Peningkatan Legalitas Produk Kelompok Usaha Perhutanan Sosial (KUPS) Desa Batu Raja Rejang, Kecamatan Hulu Palik, Kabupaten Bengkulu Utara Anjelia Giovani; Khairiah Elwardah; Khozin Zaki
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i1.30388

Abstract

This community service activity aims to assist the Social Forestry Business Group (KUPS) of Batu Raja Rejang Village, Hulu Palik District, North Bengkulu Regency in completing the halal certification process for Sako Lemo Nakai Coffee products, which had been delayed. The assistance was carried out through stages of survey and problem identification, education on halal certification, and collaborative continuation of the certification administration with the Halal Laboratory of UIN Fatmawati Sukarno (FAS) Bengkulu. The assistance process included restoring the Halal Information System (SIHALAL) account, checking the completeness of documents, and verifying the production process to ensure that the products are safe for consumption and meet halal requirements. The results of the activity show that structured and collaborative assistance can increase business actors' understanding of the importance of halal certification and successfully encourage the issuance of halal certificates by the Halal Product Guarantee Agency (BPJPH). This activity is expected to become a model for halal certification assistance for community-based micro businesses.
Edukasi Menuju Kesadaran Berhaji dan Umrah: Upaya Meningkatkan Pemahaman Masyarakat Desa Pajar Bulan Kecamatan Kedurang Kabupaten Bengkulu Selatan Lila Peptiana; Khairiah Elwardah; Herlina Yustati
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 1 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i1.30402

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahama dan kesadaran masyarakat Desa Pajar Bulan, Kecamatan Kedurang, Kabupaten Bengkulu Selatan mengenai ibadah haji dan umrah. Latar belakang kegiatan ini didasarkan rendahnya pemahaman Masyarakat. Kegiatan ini Menggunakan metode Community-Based Research (CBR) yang melibatkan masyarakat secara aktif mulai dari identifikasi masalah, perencanaan kerjasama dengan Travel Haji dan Umrah PT Sianok Indah Holiday, pelaksanaan dengan peserta 20 orang dan evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa 88% peserta memahami perbedaan rukun dan ketentuan ibadah haji dan umrah, meningkatnya motivasi spiritual masyarakat, serta adanya warga yang mulai mendaftar umrah setelah mengikuti kegiatan. Selain itu masyarakat menjadi lebih selektif dalam memilih biro perjalanan dan memahami pentingnya kesiapan spiritual, finansial, dan kesehatan. Kegiatan ini berhasil memberikan dampak positif terhadap peningkatan pengetahuan, literasi keagamaan, serta kesiapan masyarakat dalam melaksanakan ibadah haji dan umrah secara benar, aman, dan sesuai syariat.
Implementasi Sistem Operasional Pelayanan Tour Leader dalam Meningkatkan Kualitas Layanan Jamaah Umrah (Studi pada PT. Wafdullah Tamu Mulia Cabang Bengkulu) Dyana Karlina; Khairiah Elwardah; Evan Stiawan
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 3 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i3.31507

Abstract

This study aims to determine the implementation of the operational system of tour leader services and the quality of services for Umrah pilgrims at PT. Wafdullah Tamu Mulia Bengkulu Branch. This study uses a qualitative approach with descriptive methods. Data collection techniques are carried out through interviews, observations, and documentation. Data analysis is carried out through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the implementation of the operational system of tour leader services has been running quite effectively, as seen from the implementation of pre-departure briefings, supported by qualified human resources, the availability of adequate facilities, implementing programs in accordance with established SOPs, and being able to provide comfort to pilgrims. However, there are still obstacles in conveying communication with elderly pilgrims and the limited number of tour leaders and accompanying staff. The quality of services for Umrah pilgrims as a whole is good, this is indicated by the availability of adequate physical facilities, the accuracy of activity schedules, the smooth implementation of worship, the alertness of tour leaders in responding to the needs and emergency conditions of pilgrims, as well as a friendly, patient, and caring attitude, especially to elderly pilgrims. Tour leaders also have competence and professionalism in guiding the implementation of Umrah worship, so as to foster pilgrims' trust in the quality of services provided.
Kontribusi Usaha Budidaya Jamur Sawit dalam Memenuhi Kebutuhan Ekonomi Keluarga di Kelurahan Sawah Lebar Kota Bengkulu: Perspektif Ekonomi Islam Muhammad Yusuf Mahmudi; Khairiah Elwardah; Uswatun Hasanah
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 11 No 3 (2026)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v11i3.31510

Abstract

This study aims to analyze the contribution of oil palm mushroom cultivation in meeting family economic needs and to examine business practices from an Islamic economic perspective. This research employs a qualitative descriptive approach with field research methods. Data were collected through observation, in-depth interviews, and documentation. The results indicate that the business significantly contributes to fulfilling family economic needs, especially primary (daruriyah) needs, while also supporting secondary (hajiyah) and partially tertiary (tahsiniyah) needs. Furthermore, the business practices reflect Islamic economic values such as honesty, responsibility, hard work, and sustainable resource utilization.
Co-Authors Anjelia Giovani Dyana Karlina Evan Stiawan Fuji Sri Yulianti Herlina Yustati Karien Nabila Ayu Khozin Zaki Lila Peptiana Muhammad Yusuf Mahmudi Rendy Ade Barokah Sri Wahyu Ningsih Uswatun Hasanah Yenti Sumarni Zyra Meliana