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Citra Destinasi, Kepuasan Wisatawan, dan Keinginan Berkunjung Kembali pada Destinasi Wisata Rohani Nilo, Maumere Elisabeth Adelia Merdekawati Gani; Maria Augustin Lopes Amaral; Engelbertus Gloria Christy Watu
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 3 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i3.1842

Abstract

Destinasi wisata rohani memerlukan strategi pemasaran yang mampu memperkuat kepuasan dan niat berkunjung kembali. Penelitian ini bertujuan menganalisis pengaruh fasilitas wisata, citra destinasi, dan promosi terhadap keinginan berkunjung kembali dengan kepuasan wisatawan sebagai variabel intervening pada Patung Maria Bunda Segala Bangsa di Nilo, Maumere. Penelitian menggunakan pendekatan kuantitatif dengan 120 responden yang pernah berkunjung ke destinasi tersebut. Data dianalisis menggunakan statistik deskriptif dan pemodelan persamaan struktural berbasis SmartPLS. Hasil menunjukkan bahwa citra destinasi berpengaruh positif dan signifikan terhadap kepuasan wisatawan, dan kepuasan wisatawan berpengaruh positif dan signifikan terhadap keinginan berkunjung kembali. Fasilitas wisata dan promosi tidak berpengaruh signifikan terhadap kepuasan. Kepuasan wisatawan hanya memediasi hubungan citra destinasi dan keinginan berkunjung kembali. Temuan ini menegaskan pentingnya citra spiritual dan pengalaman puas dalam pengelolaan wisata rohani.
Paparan Media Sosial, Gaya Hidup Hedonis, Dan Pengelolaan Keuangan Mahasiswa: Peran Mental Budgeting Di Kota Kupang Amelia Theofrida Mali; Stanis Man; Engelbertus Gloria Christy Watu
Jurnal Sistem Komputer (SISKOM) Vol. 6 No. 2 (2026): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/siskom.v6i2.1880

Abstract

Student financial management is increasingly important because social media exposure and lifestyle-oriented consumption may shape spending decisions. This study examines the effects of social media exposure and hedonic lifestyle on student financial management in Kupang City and tests the role of mental budgeting. A quantitative design was applied to 102 students from three private universities. Data were collected using a Likert-scale questionnaire and analyzed through descriptive statistics and Partial Least Squares Structural Equation Modeling. The findings show that social media exposure was moderately high, hedonic lifestyle was low, financial management was moderately good, and mental budgeting was good. The structural results indicate that social media exposure and hedonic lifestyle did not significantly affect financial management. Mental budgeting had a positive and significant direct effect but did not moderate the relationships between the independent variables and financial management. These findings highlight the practical need for campus-based financial education focused on budgeting discipline, impulse-spending control, and periodic financial evaluation.
Pengaruh Sosial Media, Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di Ayam Geprek Bensu Kupang Maria Oresti Tallo; Maria Augustin Lopes Amaral; Engelbertus Gloria Christy Watu; Selfiana Goetha; Apryanus Fallo
Populer: Jurnal Penelitian Mahasiswa Vol. 5 No. 2 (2026): Juni: Populer: Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v5i2.4708

Abstract

This study aimed to analyze the effects of social media, service, and product quality on consumer purchase decisions at Ayam Geprek Bensu Restaurant in Kupang City. A quantitative approach was applied through a survey of 90 consumers who had purchased and consumed the restaurant's products. Data were collected using a structured questionnaire and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination. The findings showed that social media had a positive and significant effect on purchase decisions. Product quality also had a positive and significant effect and became the most dominant factor. Service had a positive but statistically insignificant effect. Simultaneously, the three variables significantly influenced purchase decisions and explained 54.6% of the variation. These findings emphasize the need to integrate social media strategy, product quality, and service standards.The results also indicate that effective digital marketing can strengthen customer engagement and improve brand visibility, while maintaining consistent product quality remains essential for encouraging repeat purchases and consumer loyalty. Although service quality did not significantly influence purchase decisions individually, continuous improvements in service delivery are still important to enhance customer satisfaction and support long-term business competitiveness. Therefore, restaurant managers should prioritize integrated marketing strategies that combine attractive social media content, superior product quality, and consistent service performance to strengthen consumer purchasing behavior and sustain competitive advantage in the increasingly dynamic restaurant industry.