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Produksi Video Edukasi Antigratifikasi: Sebuah Kolaborasi Pengabdian Kepada Masyarakat Antara Universitas dengan Lembaga Negara Petrus Damiami Sitepu; Sita Dewi; Wida Kurnianda Djamil; Ari Dina Krestiawan; Ignatius Krismawan
Abdimas Universal Vol. 6 No. 1 (2024): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Balikpapan (LPPM UNIBA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/abdimasuniversal.v6i1.443

Abstract

Universitas Multimedia Nusantara’s Film and Digital Journalism programs and Corruption Eradication Commission (KPK) collaborated to produce five documentary movies on anti-corruption as part of a community service program. The production of the documentary movies was funded by the KPK, which aims to use the documentary in their anti-corruption campaigns. We chose the documentary format to emphasize data and facts. The documentaries feature civil servants in different cities across Indonesia, who have received awards or acknowledgment for their anti-corruption commitment and efforts in their respective organizations. They are Rifqi Abdilah (Probolinggo, East Java), Budi Ali Hidayat (Cimahi, West Java), Achmad Nasution (Boyolali, Central Java), Badrul (Sumenep, East Java) and Musdalipa (Pangkajene Islands, South Sulawesi). This documentary uses a strong film approach, with elements of narrative and film style in audio and visual elements. The production of this documentary film uses the stages of documentary film production, namely research, pre-production, production, post-production, exhibition, and film distribution. The KPK will screen the documentary movies in their anti-corruption campaign events across the country.
Optimizing the Productivity of Traditional Textile Artisans through Education and Training for a Sustainable Cultural Industry Amanda Setiorini; Ari Dina Krestiawan; Mohammad Annas
Advance Sustainable Science Engineering and Technology Vol. 7 No. 3 (2025): May - July
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v7i3.1896

Abstract

Lasem handmade batik is part of a cultural heritage that has significant economic potential, but the productivity of its artisans is still low due to limited skills and access to innovation. This problem poses a challenge to cultural preservation efforts in line with sustainable development. This study aims to examine the role of education and training in improving the productivity of Lasem handmade batik artisans. The method used is quantitative, with a sample of 100 artisans purposively selected based on work experience and participation in training. Data were collected through questionnaires and relevant documents, and analyzed using SPSS through validity, reliability, normality, t-test, and F-test. The results showed that education and training have a positive and significant influence, both partially and simultaneously, on the productivity of artisans. The findings confirm that improving access to education and training can strengthen the skills, efficiency and production output of Lasem handmade batik artisans. The implications of this research support the achievement of SDG 8 (Decent Work and Economic Growth) by encouraging capacity building of the cultural sector workforce, as well as SDG 12 (Responsible Consumption and Production) through the preservation of environmentally friendly and sustainable batik production processes. This research contributes to the development of sustainability science by underscoring the importance of empowering traditional communities through education and sustainable innovation.
Tipologi gaya penyutradaraan konten otomotif digital di YouTube Indonesia: Studi kasus Denkus, Motomobi, Fuse Box, Garasi Drift Ari Dina Krestiawan; Rista Ihwanny
Jurnal Desain Vol 13 No 2 (2025): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i2.1134

Abstract

YouTube merupakan ruang ekosistem budaya partisipatif yang berkembang dan digemari di Indonesia. Salah satu konten yang populer sebagai tontonan di YouTube adalah konten otomotif. Pola produksi mandiri yang diusung YouTube menjadi penting untuk dianalisis untuk memahami bagaimana penyutradaraan dan estetika visual konten otomotif berkembang dalam ekosistem budaya partisipatif. Penelitian ini mengkaji gaya penyutradaraan dan strategi naratif yang dikembangkan kreator konten otomotif di YouTube Indonesia melalui studi kasus komparatif empat kanal: Denkus, Motomobi, Fuse Box, dan Garasi Drift. Penelitian ini menggunakan pendekatan kualitatif eksploratif dengan analisis naratif dan estetika visual terhadap 12 video, mengidentifikasi pola struktur naratif, keputusan visual, dan performativitas kreator dalam praktik self-directed production. Temuan menunjukkan persona kreator menjadi faktor penentu gaya penyutradaraan, sementara estetika visual beradaptasi dengan orientasi konten. Penelitian menghasilkan empat tipologi: (1) Conversational-Reflective Style yang menekankan intimasi dialog dengan visual minimalis; (2) Performative-Authoritative Style menggabungkan hiburan teatrikal dengan review teknis; (3) Informational-Reportage Style berbasis voice-over anonim dengan struktur listicle; dan (4) Cinematic-Experiential Style mengembangkan documentary filmmaking berbasis aksi. Penelitian ini berkontribusi pada pemahaman self-directed production sebagai bentuk baru penyutradaraan digital di luar industri film konvensional.