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All Journal JMB : Jurnal Manajemen dan Bisnis International Journal of Social Science Dynamic Management Journal Jurnal Ekonomi Asian Journal of Management, Entrepreneurship and Social Science
Mohammad Annas
Universitas Multimedia Nusantara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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 1 
Determinants of Customer Retention During Pandemic Humairoh Humairoh; Fina Karlina; Mohammad Annas
JMB : Jurnal Manajemen dan Bisnis Vol 11, No 2 (2022): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v11i2.6975

Abstract

This study aims to analyze the relationship between several variables store atmosphere, product quality, and personal selling to customer retention during the pandemic at Hypermart Puri Indah. This study uses a descriptive method with a quantitative approach. The sample in this study amounted to 100 respondents. Statistical tests were carried out which included simple regression tests, multiple regression tests, simple correlation tests, multiple correlation tests, and determination of the coefficient of determination. And the hypothesis test is also carried out which includes a T-test and F-test. The results showed that partially the store atmosphere variable had a positive and significant effect on customer retention. This is indicated by t stat > t table or 3,608 > 1,986 with a significant value of 0,000 < 0,05. Product quality has a positive and significant effect on customer Retention. This is indicated by t stat > t table or 6,177 > 1,986 with a significant value of 0,000 < 0,05. And personal selling has a positive and significant effect on customer retention. This is indicated by t stat > t table or 6,000 > 1,986 with a significant value of 0,000 < 0,05. And simultaneously variable store atmosphere, product quality, and personal selling. Namely F stat > F table of 38,732 > 2,70. With the value of the multiple regression equation, Y = 17,145 + 0,272X1 + 0,473X2 + 0,434X3 with a coefficient of determination of 53,3% while the remaining 46,7% is influenced by other variables outside the variables not discussed in this study.
DETERMINASI MINAT BELI ULANG KONSUMEN PADA APLIKASI TIKTOK Humairoh Humairoh; Nofita Febriani; Mohammad Annas
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7440

Abstract

Tujuan dari penelitian ini adalah untuk menentukan dampak utilitas promosi TikTok dan kepercayaan konsumen terhadap niat pembelian kembali produk Garnier oleh pembeli. Bentuk penelitian ini adalah penelitian deskriptif kuantitatif. Sampel dalam penelitian ini adalah 100 responden dengan menggunakan teknik purposive sampling, khususnya responden yang pernah membeli produk Garnier menggunakan aplikasi TikTok. sedangkan analisis data yang digunakan dalam penelitian ini meliputi: evaluasi statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, evaluasi regresi linier berganda, uji koefisien determinasi, dan uji hipotesis. telah diambil catatan penggunaan alat kuisioner dengan skor skala Likert 1-5 dan dianalisis menggunakan program software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial telah terjadi pengaruh yang bagus dan besar diantara variabel aplikasi promosi TikTok terhadap niat beli ulang dengan t hitung 4,409 > t tabel 1,984 dan biaya kepentingan 0,000 < 0,05, kepercayaan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang dengan t hitung 4,723 > t tabel 1,984, dan biaya signifikansi 0,000 < 0,05. Hasil analisis jalur secara simultan menunjukkan bahwa promosi aplikasi tiktok dan kepercayaan konsumen secara bersama-sama berpengaruh positif dan signifikan terhadap niat beli ulang dengan F hitung 71,514 > F tabel 3,09 dan biaya signifikan 0,000 < 0,05. berdasarkan uji determinasi, hasilnya adalah 59,60%. dengan demikian, kontribusi merchandising aplikasi Tiktok dan kepercayaan pelanggan dalam minat pembelian kembali menjadi 59,60%, sementara 40,40% terakhir didorong oleh variabel lain yang belum diuji.                                                                                                                      
WHAT INFLUENCES ONLINE TRANSPORTATION CUSTOMERS TO BE SATISFIED IN THE NEW NORMAL? Mohammad Annas; Humairoh Humairoh; Agung Budi
Dynamic Management Journal Vol 7, No 1 (2023): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i1.7775

Abstract

This observation targets to research the effect of service quality and website quality on Gojek online transportation provider purchasers’ happiness in the new normal. The approach used in this have a look at is causal studies. The sample included 100 Gojek internet users from Tangerang town, Banten Province. Purposive sampling was utilized in this examination. Statistics were retrieved using a questionnaire instrument and processed using the Scala Likert Summated score (LSR) approach with a 1 - 5 scale. SPSS version 25 was used for information evaluation techniques. With a t count of 6.286, the outcomes found a positive and significant effect of website quality characteristics on personal satisfaction. With a t remember of 0.811, there was no positive and significant influence on service quality traits on user satisfaction. Simultaneously, facts processing findings discovered that website and service impacted customer happiness, measured by the computed F value of 59.298. R2 of 0.550 indicates that service quality and website can best explain 55.0% of consumer satisfaction factors. user satisfaction regression equation = 0.886+0.083 service quality+0.698 website quality+e.
Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention Humairoh Humairoh; Mohammad Annas; Muhammad Rifqi
JMB : Jurnal Manajemen dan Bisnis Vol 12, No 1 (2023): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v12i1.7903

Abstract

The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research. The sample used in this study amounted to 96 respondents who were calculated using the Lemeshow formula with a non-probability sampling technique, namely consumers who made purchases at the Kopituh coffee shop. Data were taken using a questionnaire instrument with a survey method using google Forms and analyzed using SPSS software version 26. The results showed that part there was a positive and significant influence on the store atmosphere variable on consumer purchase intention with a t count of 11,042, store location have a positive and significant effect with a t count of 10,717, and e-review had a positive and significant effect on consumer purchase intention with a t count of 10,134, and. Then the store atmosphere, store location, and e-review, variables together or simultaneously have a significant effect of 68,060. While the results of the coefficient of determination (R2) obtained a value of 0.689, meaning that the overall store atmosphere, e-review, and store location variables can explain the contribution of 68.90% to consumer purchase intention, while the remaining 31.10% is explained by other variables that not used in this stud
INTEGRATION OF PROCUREMENT VALUE: REVIEW OF ONLINE GAMERS CHARACTER IDENTIFICATION AND INFORMATION SUPPLY BEHAVIOUR Mohammad Annas; Humairoh Humairoh
International Journal of Social Science Vol. 2 No. 6: April 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i6.5431

Abstract

The main intention of the study was to uncover the values that online gamers held during the process of observing, assessing and finally held the procurement process. Those values been interpreted and describing a crystal-clear pattern of behavior of the gamers. Survey was conducted to identify as well as reviewed the character of the respondents whose all player of online game. The research took place at surrounding teens neighborhood with the range of age various but most dominantly by college ages. The method of random interview and quick assessment on questionnaire were held to justify the result. It was confirmed from the final observations and data analysis that character identification, integrated value and the way player feel related to the feature of the game significantly gave impact on how they made procurement pattern and intentions. Further research was suggested to observe more on the variety of respondents occupations as the spending power on game level were various.
SUCCESSION PLANNING AND SUCCESOR COMPETENCIES IN THE PORT BOARDING AND UNLOADING FAMILY BUSINESS Wanda Gema Prasadio Akbar Hidayat; Mohammad Annas; Cynthia Sari Dewi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This study examines succession planning and the competence of successors in the loading and unloading port family business, namely PT Samudera Krida Utama. Its original founder, who has been in charge for ten years, is still in charge of PT Samudera Krida Utama. There have been problems in the last three years. The main factor in this problem is the lack of optimal succession planning and successor competency. This research uses the perspective of Bradley and Burrough's succession planning process theory, which focuses on the factors that influence the succession planning process. This study uses qualitative research methods. Field research involved 15 informants, all family members. The results of this research show that the succession planning and competency of successors that are currently running are not optimal, and the succession planning and competency of successors that should be owned and implemented prepare succession planning and competency. This study also presents new theoretical findings, namely that the basic competencies that a successor must have are communication quality, expertise in finance, marketing, technical skills, decision-making ability, level of education, and interpersonal skills. This result was found by elaborating on the theories of Bradley, Burrough, and Fishman. Next, PT Samudera Krida Utama must concentrate on capabilities, experience outside the company, experience inside the company, and level of education when implementing succession planning. This finding combines with two theories by Bradley, Burrough, and Chrisman et al. If this is done jointly and optimally, the succession planning and competency of PT Samudera Krida Utama's successors will run smoothly, and the company will continue to develop.
POM-QM Utilization On Healthcare-Utensils Demand Identification And Distribution In Indonesia Mohammad Annas; Humairoh Humairoh; Veera Pandiyan Kaliani Sundram; Siti Norida Wahab
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The study aims at healthcare utensils and the most accurate solutions to healthcare-utensils distributed by major logistics providers in Indonesia. The fast-moving utensils the logistics providers had identified are then being treated as a priority process and must be delivered to the intended region fulfillment possible due to the high urgency of the fulfillment. The study occurred in five capital cities of Indonesia, where those logistics providers operated. Primary and secondary data were used to support the analysis, and the methodology of procurement forecasting was implemented to support the research recommendations. The analysis was done by implementing features of POM-QM, particularly the feature of forecasting methods. The result showed that fluctuating demands and procurement of healthcare utensils gave huge problems to logistics providers as they had to arrange the transporter and its schedule in advance. Only one method, the linear trend line, with the least value of MAD, MSE, and MAPE below 5%, was found suitable to measure and anticipate the demands of healthcare utensils. Unfortunately, this method was never done by the logistics providers during the pandemic due to a loss of knowledge and insights into statistical methodologies.
Understandıng Consumer Onlıne Purchase Intentıon Analyzed From Perceıved Rısk humairoh humairoh; Mohammad Annas; Edwin Edwin
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The motive of this examination changed to determine the impact of financial risk, product risk, security risk, time risk, social risk, and psychological risk on shopping for interest in online purchasing for Roche Posay cosmetic products. The form of this study is explorative research. The sample on this examination was 150 respondents used a non-probability sampling method. The type of sampling used is judgmental sampling because the questionnaire is divided into samples that fall into the research category and the characteristics to be decided. Information evaluation used in this examination consists of a validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, and hypothesis testing. The information has been analyzed using the SPSS software version 26. The effects received were financial Risk, product risk, and psychological Risk, which negatively affected Roche Posay's online purchase intention. Social risk has an impact on online purchase intention but not negatively. Security risk and time danger do not negatively impact online purchase intention. The check at the model is 0.605, which means that the structured variable may be defined by using six independent variables of 60.5%.
How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia Mohammad Annas; Humairoh Humairoh; Arief Iswariyadi
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 02 (2023): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

The objectives of the research was to uncover how the service-scape, the quality of the products, as well as the server and the price gave significant impact to procurement behavior in particular from the perspective of youth generation, which lead to youth satisfaction and end up with their loyalty towards both particular brands and products. Data collecting and observations had been done to obtain primary data resource through questionnaire and producing 317 feedbacks from those who categorized as youth generation and got sufficient understanding related to ice cream-based products. The result showed that the way operator organizing its cold-chain and maintaining the quality of the product with the right price gave significant impact to procurement behavior related to the designated products. These circumstances allowed further research to expand the variety of the products as well as the research variables to be more exposed and observed to gain coherent results.
Maximixing Consumer Loyalty Based Website Design Quality, Electronic Word Of The Mouth And Trust As Medition Humairoh Humairoh; Mohammad Annas
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 02 (2023): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This looks at pursuits to determine the effect of the quality of website design and electronic word of mouth on consumer loyalty thru trust as a mediating variable. This kind of study is quantitative studies. The sample on this look amounted to 96 respondents using a probability sampling method for the people of Tangerang City who had shopped at the e-commerce Shopee. Data was taken using a questionnaire instrument with a Likert scale score of 1-5.The effects of the examination display that there may be a positive and significant impact on the quality of website design on trust. The quality of website design on consumer loyalty and trust is a mediating variable between the great of website design on customer loyalty. This study additionally suggests that electronic word of mouth has a positive and significant impact on trust, electronic word of mouth has a positive and significant effect on consumer loyalty, and trust is a mediating variable between the electronic word of mouth on consumer loyalty. The following determination of 0.659 patron loyalty may be defined through the quality of website design, electronic word of mouth, and accepted as accurate with 65.9%. The rest, with the aid of other variables now not examined. The recommendations that Shopee can convey further growth consumer self-assurance on the way to grow customer loyalty so that customers do not switch to the competition.
Co-Authors Agung Budi Arief Iswariyadi Cynthia Sari Dewi Edwin Edwin Fina Karlina Humairoh Humairoh Humairoh Humairoh Muhammad Rifqi Nofita Febriani Siti Norida Wahab Veera Pandiyan Kaliani Sundram Wanda Gema Prasadio Akbar Hidayat