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All Journal MIX : Jurnal Ilmiah Manajemen Almana : Jurnal Manajemen dan Bisnis Journal of Indonesian Tourism, Hospitality and Recreation MABIS: Manajemen dan Bisnis PARETO : Jurnal Ekonomi dan Kebijakan Publik Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Pemasaran Jasa The Manager Reveiew
Lizar Alfansi
Fakultas Ekonomi Dan Bisnis Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Social Sciences Other

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Penerimaan Teknologi Virtual Reality Untuk Virtual Tourism di Indonesia Shafiq Khaqiqi; Lizar Alfansi
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 1 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (April Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i1.43751

Abstract

ABSTRACTOver the last few years, the technology of tourism has grown significantly. Technology that is still relatively new in tourism is Virtual Reality (VR). VR technology is a solution, especially during the current pandemic, where many tourist attractions are closed. The novelty of the experience offered by VR is still relatively new and its acceptance in tourism still needs to be explored further. This study aims to determine the determinants of the acceptance of VR technology for virtual tourism by examining the effect of seven independent variables on one dependent variable Behavioral Intention to Use VR in Tourism. This study uses a quantitative approach using primary data obtained through the distribution of online questionnaires with 246 respondents filling out this questionnaire. The data processing technique of this research uses the Statistical Package for Social Science (SPSS) software. The analytical method used by the researcher is multiple linear regression analysis. The results showed that all variables used in this study had a significant effect on adoption intentions. Six variables had a positive effect and one variable had a negative effect.  ABSTRAKSelama beberapa tahun terakhir, teknologi pariwisata telah berkembang secara signifikan. Teknologi yang masih tergolong baru dalam dunia pariwisata adalah Virtual Reality (VR). Teknologi Virtual Reality (VR) menjadi solusi, terutama di masa pandemi saat ini, dimana banyak tempat wisata ditutup. Kebaruan pengalaman yang ditawarkan oleh VR masih relatif baru dan penerimaannya dalam pariwisata masih perlu dieksplorasi lebih lanjut. Penelitian ini bertujuan untuk mengetahui determinan penerimaan teknologi VR untuk pariwisata virtual dengan menguji pengaruh tujuh variabel independen (Perceived Enjoyment, Perceived Immersion, Technology Anxiety, Social Influence, dan Sensation Seeking.) terhadap satu variabel dependen Behavioral Intention to Use VR in Tourism. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer yang diperoleh melalui penyebaran kuesioner online dengan metode snowball sampling. 246 responden dinyatakan memenuhi syarat sebagai sample. Responden  terdiri dari masyarakat umum dengan  umur lebih dari 15 tahun yang mengetahui tentang Teknologi Virtual Reality. Teknik pengolahan data penelitian ini menggunakan software Statistical Package for Social Science (SPSS) versi 24.0. Metode analisis yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa semua variabel yang digunakan dalam penelitian ini berpengaruh signifikan terhadap niat adopsi, dengan enam variabel berpengaruh positif dan satu variabel berpengaruh negatif.
PENGARUH INVESTASI SUMBER DAYA MANUSIA TERHADAP PERTUMBUHAN EKONOMI Teguh Dwiarsyah; Alfansi Lizar; Yefriza Yefriza
PARETO : Jurnal Ekonomi dan Kebijakan Publik Vol 4 No 1 (2021): Pareto
Publisher : Fakultas Ekonomi Universitas Prof. Dr. Hazairin, SH. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/pareto.v4i1.1833

Abstract

The objectives of this study include the analysis of how the effect of Human Capital and other determinants on Economic Growth in Bengkulu Province. The analytical method . using panel data regression statistical analysis tools for analyze how the influence of Human Capital (Human Capital) and other determinants of economic growth in Bengkulu Province. The results showed that the average length of schooling (X1), the workforce had the skills (X2) and investment (X9 had a significant positive effect on economic growth. While the Life Expectancy Rate (X5), Government Expenditure in the Health (X7) significant negative impact on economic growth. (X2), the Workforce has no skills (X3) Government Expenditures in the Education (X4),) Maternal Mortality Rate (X6) and Unemployment (X8) have no significant effect on economic growth in Bengkulu . Implication: development that prioritizes improving the quality of human resources can be used as one of the regional development strategies in Indonesia, because the impact can not only create economic growth but also increase income distribution, so that the development objectives of growth and equity can be achieved simultaneously. There are still districts that have an education budget of less than 20% and health less than 10% need to be noted and improved so that later it is hoped that it can produce quality human resources so that districts / cities and Bengkulu Province can become more advanced and catch up with the Province.
Factor affecting the use of e-money in millennial generation: Research model UTAUT 2 Lizar Alfansi; Muhammad Yasser Iqbal Daulay
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 1 (2021): MARET
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.235 KB) | DOI: 10.25105/jmpj.v14i1.8212

Abstract

This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.
How Personality Can Improve APIP Supervisory’s Performance? Mediation Analysis Using Various Types of Competencies Slamet Widodo; Wilysa Mardani; Gerry Suryosukmono; Lizar Alfansi; Fahrudin Js Pareke
MIX: JURNAL ILMIAH MANAJEMEN Vol 12, No 3 (2022): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2022.v12i3.009

Abstract

Objectives: According to the holistic personality theory, the purpose of this study in general is to investigate the relationship between personality and competence in predicting the performance of the Regional Inspectorate Government Internal Supervisory Apparatus (APIP).Methodology: To investigate the relationship between variables, a survey of 180 respondents was conducted at 11 inspectorates in Bengkulu province. There were 123 auditors and 57 supervisors for local government administration among those who responded. Extroversion, neurotic, conscientiousness, openness, agreeableness, cognitive competence, emotional, social, generic, and supervisory performance are all investigated in this study. The structural equation model and the Sobel test were used to investigate the relationship between these variables. The model was created through an analysis of four new personality types, namely average, calm, selfish, and role models. This study discovered a link between personality and cognitive competence, cognitive competence and generic competence, and generic competence and supervisor performance.Finding: According to the findings, cognitive competence mediates the relationship between personality and generic competence, and generic competence mediates the relationship between cognitive competence and supervisor performance. Furthermore, it was discovered that the role model's personality has a positive effect on employees' cognitive competence.Conclusion: Inspectorate institution should improve its generic competence. The inspectorate must also engage in activities that promote cognitive competence, such as special training. The inspectorate must also plan training to improve employees' lack of personality.
PENGARUH KECERDASAN INTELEKTUAL (IQ) DAN KECERDASAN EMOSIONAL (EQ) TERHADAP KINERJA Muhamad Irpan Nurhab; Lizar Alfansi; Fahrudin Js Pareke; Syaiful Anwar
Jurnal Manajemen dan Bisnis Vol 2, No 1 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.34 KB) | DOI: 10.32509/jmb.v2i1.1971

Abstract

To improve the quality of education in SMA Muhammadiyah 4 Bengkulu City, the main focus must be on improving the performance of its human resources. Among them are terms Intellectual Intelligence (IQ) and Emotional Intelligence (EQ). The purpose of this study is to see the influence of intellectual intelligence (IQ) partially on performance, the effect of emotional intelligence (EQ) on performance, and the effect of intellectual intelligence (IQ) and emotional intelligence (EQ) simultaneously on performance. The population in this study were 43 educators (teachers) and education staff at SMA Muhammadiyah 4 Bengkulu City. This research uses multiple linear regression analysis methods. Methods of data collection using a questionnaire. The results of hypothesis testing indicate that Intellectual Intelligence (IQ) has a positive and significant effect on Performance, Emotional Intelligence (EQ) has a positive and significant effect on Performance. And Intellectual Intelligence (IQ) and Emotional Intelligence (EQ) have a positive and significant effect simultaneously on performance.
PENGARUH MOTIF PUJIAN PELANGGAN TERHADAP KOMITMEN PELANGGAN Lizar Alfansi; Ferry Tema Atmaja
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7683

Abstract

The compliment given by customers is a valuable input for companies to improve performance in the future. Companies can minimize errors in service and increase customer satisfaction through policies to listen and respond positively to every complaint and compliment delivered by customers. The policy does not require a large investment, but the company only provides facilities and procedures that are not complicated for customers to deliver complaints or compliment to the company. Although research on compliment behavior has been carried out in developed countries, similar studies conducted by researchers in Indonesia are still limited. The results showthat customer compliment motives have an influence on commitment. This explains that the higher the level of motives of someone’s compliments, the higher the person's commitment to the company. Conversely, testing the hypothesis does not prove the relationship of motives of praise to commitment moderated by cultural factors and social factors.
Elevating satisfaction: Unleashing the power of ChatGPT with personalization, relevance, accuracy, convenience,and tech familiarity Eva Novita Sari; Lizar Alfansi
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.739

Abstract

ChatGPT lacks a human supervision system to review and check all its outputs, along the way of its ability, studies found that AI conversation models might have a positive impact on various aspects of the customer experience. Therefore, this research aims to investigate the role of familiarity of technology as the mediation which accommodate the relation between perceived personalization, perceived relevant, perceived accuracy, perceived convenience toward overall satisfaction. This research was analysed by Structured Equation Modelling in the basis of Partial Least Square (SEM-PLS). Carrying 318 respondents of ChatGPT user in Indonesia. The findings of this research indicates that perceived personalization, perceived relevant, perceived accuracy, perceived convenience positively and significantly influence the familiarity with technology. Furthermore, the familiarity of technology has also positive and significant influenced the overall satisfaction. By then, this research found that the familiarity with technology in ChatGPT has partially mediates the relationship between exogenous variables on endogenous variable.
Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe Andea Ndari Marela; Lizar Alfansi
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.738

Abstract

This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.
The power of information: boosting users' chatbot through trust and satisfaction in Indonesian e-commerce Reren Syafitri; Lizar Alfansi
Manajemen dan Bisnis Vol 23, No 1 (2024): March 2024
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v23i1.743

Abstract

This study aims to investigate the influence of information quality on users' interest in chatbot usage in the context of e-commerce in Indonesia, with trust and customer satisfaction as mediators. The Structural Equation Modeling Partial Least Squares (SEM-PLS) analysis method is used in this research, with data collected from 360 respondents who are e-commerce users in Indonesia. The results of this study indicate that high information quality positively influences users' interest in chatbot usage. Additionally, consumer trust in the chatbot and the level of customer satisfaction also play a mediating role in this relationship. This research provides valuable insights for e-commerce companies in Indonesia to understand the factors influencing customer acceptance of chatbots, emphasizing the importance of ensuring high information quality, consumer trust, and customer satisfaction to enhance the interest in chatbot usage and improve service quality and customer experience.
I'll Buy What You Post! : The Impact of Social Media Influencer on Consumer Purchase Intention Giaza Ananda Barokah; Lizar Alfansi
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2805

Abstract

Traditional marketing is losing effectiveness. Brands are turning to social media influencers to shape consumer behavior. This study definitively investigates the impact of influencer attributes, trustworthiness, attractiveness, and expertise on consumer purchase intention, focusing specifically on the Erigo fashion brand. We used a quantitative approach, collecting data via online questionnaires from Erigo's influencers. We applied Structural Equation Modeling-Partial Least Squares (SEM-PLS) to analyze the relationships between variables. The results are clear: all three influencer attributes significantly influence brand attitude and purchase intention, with expertise showing the strongest effect. Brand attitude also serves as a mediator between influencer attributes and purchase intention. The findings demonstrate that credible influencers enhance consumer trust and foster positive brand perception and purchase intent. This study provides valuable insights into digital consumer behavior and offers strategic guidance for fashion marketers looking to leverage influencer partnerships to boost brand engagement and sales.
Co-Authors Andea Ndari Marela Eva Novita Sari Fahrudin Js Pareke Ferry Tema Atmaja Gerry Suryosukmono Giaza Ananda Barokah Muhamad Irpan Nurhab Muhammad Yasser Iqbal Daulay Reren Syafitri Shafiq Khaqiqi Slamet Widodo Syaiful Anwar Teguh Dwiarsyah Wilysa Mardani Yefriza Yefriza