Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Rani Puspita Sari
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
INFLUENCE OF PRODUCT QUALITY,PRICE AND BRAND IMAGE ON PURCHASING DECISIONS FOR MS GLOW COSMETICS IN TEBING TINGGI CITY WITH LABELSHALAL AS A MODERATING VARIABLE Sarwoto; Ferdinand Simanjuntak; Rani Puspita Sari
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 2 (2024): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1777

Abstract

This research seeks to examine the impact of product quality, pricing, and brand image on consumers' decisions to purchase Ms. Glow products in Tebing Tinggi, taking into account the moderating variable of a halal label. The study aims to ascertain whether these effects are direct or indirect in nature. It falls under the category of explanatory research, which elucidates the causal relationships among variables through hypothesis testing. The study involved a sample of 96 respondents, selected through accidental sampling, consisting of individuals who had previously purchased MS Glow products. Data analysis encompassed a Validity Test, Reliability Test, and Hypothesis Testing (t Test), and the data processing was carried out using SmartPLS version 3.0 software. The findings indicate that product quality does not exert a significant influence on purchasing decisions for Ms. Glow products in Tebing Tinggi. In contrast, pricing has a discernible impact on purchasing decisions for Ms. Glow products in the city. Furthermore, brand image plays a significant role in influencing consumers' decisions to purchase Ms. Glow products in Tebing Tinggi. However, it was observed that the presence of a halal label did not significantly affect purchasing decisions for Ms. Glow products in the city. Additionally, the halal label does not act as a moderator in influencing the relationship between product quality, pricing, and brand image on consumers' purchasing decisions for Ms. Glow products in Tebing Tinggi.
OPTIMALISASI MEDIA SOSIAL INSTAGRAM KELOMPOK PENGRAJIN BATIK DI DESA PERKEBUNAN TANJUNG KASAU KABUPATEN BATU BARA Rani Puspita Sari; Richad Gultom; Nabilla Natasha; Khofifah Khofifah; Septian Arisandi; Hidayat Hidayat; Mangasi Sinurat; Cia Cai Cen; Eka Mayastika Sinaga; Nursaimatussadiya Nursaimatussadiya; Bobby Hartanto
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40417

Abstract

Kerajinan batik merupakan aset budaya dan aset pariwasta yang dapat dikembangkan di Desa Perkebunan Tanjung Kasau Kabupaten Batu Bara yang cukup edukatif dan aplikatif yang ditunjukan dengan seni batik yang dapat membantu kunjungan pariwisata. Peluang Usaha UMKM Batik di Desa Perkebunan Tanjung Kasau memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan potensi yang ada belum dapat maksimal dilakukan, hal itu disebabkan kurangnya sumber daya manusia yang menjadi regenerasi sebagai pengrajin batik dan juga kurangnya minat masyarakat sekitar untuk memakai produk batik tulis dan cap yang memiliki karya seni tinggi, masyarakat lebih memilih memakai batik yang dijual lebih murah dan sudah siap pakai. Kelompok UMKM batik ini memanfaatkan media sosial Instagram sebagai media untuk berpromosi. Permasalahan dari pembatik pada kelompok UMKM ini belum mengoptimalisasikan pemanfaatan media sosial Instagram sehingga engagement rate yang didapatkan masih terbilang rendah. Oleh karena itu pelaksanaan pengabdian ini bertujuan untuk dapat mengoptimalkan penggunaan media sosial khusunya Instagram agar mampu meningkatkan upaya promosi sehingga berdampak pada peningkatan penjualan batik.
Co-Authors Bobby Hartanto Cai Cen, Cia Eka Mayastika Sinaga Ferdinand Simanjuntak Hidayat Hidayat Khofifah Khofifah Mangasi Sinurat Nabilla Natasha Nursaimatussadiya Nursaimatussadiya Richad Gultom Sarwoto Septian Arisandi