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All Journal Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Yuliarti Maghfira Annahli
Universitas Pendidikan Indonesia
Economics, Econometrics & Finance Other

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The Effect of E-CRM on the Customer Loyalty of McDonald’s Indonesia Yuliarti Maghfira Annahli; Ratih Hurriyati; Hilda Monoarfa
Administrasi Bisnis Indonesia Vol 3 No 2 (2023): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v3i2.2729

Abstract

This research is a quantitative research that examines social phenomena with the aim of knowing the effect of E-CRM on Customer Loyalty. The population of this research is Mc Donald's fast food customers in Indonesia. This study took a sample of 96 respondents using simple random sampling. Data collection in this study was in the form of distributing questionnaires to Mc Donald's fast food customers. The data analysis technique used is calculation analysis and inferential analysis with data processing calculation analysis tools using the IBM SPSS version 24 application. After analyzing the data, the results show that there is a positive and significant effect of E-CRM on Customer Loyalty.
The Influence of Internet Marketing on Purchase Intention in E-Commerce Blibli Yuliarti Maghfira Annahli; Agus Rahayu; Puspo Dewi Dirgantari
Administrasi Bisnis Indonesia Vol 4 No 1 (2024): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v4i1.3294

Abstract

This research is a quantitative study that examines social phenomena with the aim of knowing the effects of internet marketing on purchasing intentions. The population of this study is Blibli consumers. This study took a sample of 100 respondents through non -probability sampling techniques for purposive sampling methods. Data collection in this study in the form of distributing questionnaires to users and those who have shopped using the Blibli site. The data analysis technique used is descriptive analysis and inferential analysis with data processing calculation analysis tools using partial least square (PLS) applications. After analyzing the data, the results show that there is a positive and significant influence on the internet marketing variable on the intention of purchasing.
Co-Authors Agus Rahayu Hilda Monoarfa Puspo Dewi Dirgantari Ratih Hurriyati