Articles
<![CDATA[Consumer Satisfaction and Consumer Loyalty Analysis (Case Study of Rama Palu) ]]>
<![CDATA[Hilda Monoarfa]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol 3 No 1: April 2013 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v3i1.403
<![CDATA[This is a research which observes the relationship between customer satisfaction and their loyalty to Rama Hotel. The customer satisfaction is measured through some attributes such as, attributes related to the product, attributes related to the service, and attributes related to the purchase. Meanwhile, the loyalty of its brand is measured through habitual behaviour, switching cost, satisfaction, liking of the brand and commitment. The result of the research reveals that customer satisfaction levels to Rama Hotel tends to be good. Some attributes still have a variety of high grade, and there is a positive causal influence that is significant between the customer satisfaction and the loyalty of the brand. Thus, the result of the research is relevant and at the same time supports the theory of brand loyalty.Keywords: satisfaction, brand loyalty.]]>
<![CDATA[Sharia Property Business Development Strategy: IFAS and EFAS Matrix Model ]]>
<![CDATA[Juliana Juliana]]>;
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Rika Jarianti]]>
<![CDATA[ AFEBI Islamic Finance and Economic Review Vol 5, No 01 (2020) ]]>
Publisher : <![CDATA[Asosiasi Fakultas Ekonomi dan Bisnis Indonesia ]]>
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DOI: 10.47312/aifer.v5i01.333
<![CDATA[The phenomenon of population growth is not in line with housing growth in Indonesia, which is the problem in this research. Besides, the current concept of homeownership still tends to use a conventional pattern based on ribawi, which is an obstacle for a Muslim to own a house. The purpose of this study is to determine the strategy of developing the Islamic property business from internal and external factors. The research method used is a quantitative method with data analysis techniques using the SWOT matrix analysis of IFAS (Internal Strategic Factors Analysis Summary) and EFAS (External Strategic Factors Analysis Summary). The population in this study were developers in the Greater Bandung area and the sampling used the convenience sampling method with a total sample of six expert respondents who were ready and willing to become respondents who represented academics, practitioners, and regulators. Based on the SWOT analysis with the IFAS and EFAS matrices, the results show that the position of the Islamic property business is in quadrant 1A, which is experiencing rapid growth. This quadrant shows that the right choice of strategy is rapid growth. The alternative strategy that is used as input is the S-O (Strength-Opportunities) business strategy so that the development strategy formulated is to use all strengths to seize and take advantage of the greatest possible opportunities. This research implies that the existence of business development efforts through SWOT analysis can strengthen the strategy to increase Islamic property and overcome the buying and selling of homeownership that is not yet following Islamic values.]]>
<![CDATA[SYIRKAH: IMPLEMENTATION OF FRESH WATER FISHING FISHERY (KJA) ]]>
<![CDATA[J Juliana]]>;
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Muhammad R. L. Putra]]>;
<![CDATA[Ropi Marlina]]>
<![CDATA[ TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 1 No 2 (2020) ]]>
Publisher : <![CDATA[STIESA Press ]]>
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<![CDATA[The Background in this study is that there is still a lack of understanding among Muslim communities, especially fishery business actors. This study aims to measure the level of understanding and implementation of the syirkah covenants of floating net cage fisheries businesses. This research uses a quantitative descriptive method with a sample of 100 respondents consisting of business people floating net cage fisheries. The sampling technique used is pusposive sampling. The results showed that in general the level of understanding and implementation of the Syrkah contract for freshwater fisheries business operators in Cirata Reservoir in Cianjur Distric was included in the good category, although some indicators in the implementation of the syrkah contract were in the sufficient category.]]>
<![CDATA[THE ROLE OF WORK MOTIVATIOM IN MODERATING THE EFFECT OF COMPENSATION ON WORK PRODUCTIVITY OF AMIL ZAKAT (Study at the Amil Zakat Institute in Bandung City) ]]>
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Salma Khairun Nisa]]>;
<![CDATA[Fitranty Adirestuty]]>
<![CDATA[ TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 2 No 2 (2021) ]]>
Publisher : <![CDATA[STIESA Press ]]>
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<![CDATA[The potential for zakat in Indonesia in 2019 is valued at IDR 233.8 trillion, but the realization is still far from expected because BAZNAS is only able to manage 3.5% of its potential. One of these factors is that LAZ's human resources are still less competent in their fields. Work productivity is still low, so that the distribution of zakat is still consumptive and creates a lack of public trust in LAZ. This study aims to test the organizational behavior theory by analyzing the effect of compensation on amil's work productivity and how work motivation in moderating this effect. With a total sample of 87 respondents, taken using a sampling technique referring to cluster random sampling or random sampling techniques cluster (group), namely the population is divided into smaller sub-units then, obtained from the partial selection of units or better known as primary units, until finally selecting units within the selected primary unit. This research uses the method of causality with a quantitative approach. The data collection technique uses primary data through a questionnaire. The data analysis technique uses Moderated Regression Analysis. The results showed that the level of compensation was in the medium category, the level of work motivation and work productivity was mostly in the high category, and that compensation had a positive effect on amil's work productivity and work motivation did not moderate the relationship between compensation and amil's work productivity, but work motivation had a positive effect on amil work productivity.]]>
<![CDATA[PERFORMANCE OF ZAKAT INSTITUTIONS: MODIFICATION OF THE IZN (SURVEY AT NATIONAL BOARD OF ZAKAT AND LAZIS IN KEBUMEN REGENCY) ]]>
<![CDATA[Siti Maryam]]>;
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Firmansyah Firmansyah]]>
<![CDATA[ TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 3 No 1 (2021) ]]>
Publisher : <![CDATA[STIESA Press ]]>
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<![CDATA[Nowadays, the growth of the Zakat Management Organization (OPZ) in Indonesia can be said as a positive indication. However, the utilization of collected ZIS funds has not been optimal and is still far from its potential. This is related to the performance of zakat institutions which are supported by all elements; a society in the aggregation and its institution. That is why the measuring instrument is needed to make the performance of zakat can be more optimal. This study aims to analyze the performance of zakat institutions in Kebumen District in purpose describe perform of the zakat institution. This study used primary data from interviewing the leaders and questionnaires with 200 respondents at BAZNAS and LAZISMU, Kebumen district. The three variables used in this study are a database of institutions, institutional, and impact of zakat on the community of mustahik. The method is a method of measuring performance by using a modified measurement of the National Zakat Index (IZN). The results of this study indicated that BAZNAS in Kebumen district has a performance index value in the good category, and LAZISMU in Kebumen district has a good performance index value. These results is affected by the differential of institutional variable values between BAZNAS and LAZISMU.]]>
<![CDATA[PENERAPAN ETIKA PEMASARAN ISLAM DALAM PENGGUNAAN DIGITAL MARKETING PADA USAHA KECIL MENENGAH (UKM) ]]>
<![CDATA[Yera Ichsana]]>;
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Fitranty Adirestuty]]>
<![CDATA[ Schemata: Jurnal Pasca Sarjana IAIN Mataram Vol. 8 No. 2 (2019): Schemata Jurnal Pascasarjana IAIN Mataram ]]>
Publisher : <![CDATA[Universitas Islam Negeri (UIN) Mataram ]]>
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DOI: 10.20414/schemata.v8i2.1202
<![CDATA[The purpose of this study is to find out and describe in general how the level of application of Islamic marketing ethics in the use of digital marketing in SMEs through a quantitative descriptive approach. The analysis technique used in this study is to look for the average demographic data that has been filled by respondents. The subjects of this study are SMEs who have done marketing using digital marketing operating in the city of Bandung with a total of 30 respondents. Furthermore, the sampling technique that the researchers used was non-probability sampling with convenience types to make it easier for researchers to obtain samples. The results of this study indicate that the average percentage of all dimensions has a very good category. So, it can be said that the application of Islamic marketing ethics in the use of digital marketing in SMEs in Bandung has been very good. Meanwhile, the dimension that has the highest average percentage value is the dimension of being serving and being humble. However, there are still dimensions that have not been categorized as very good, namely the dimensions of behaving well and sympathetic and do not like to bad-mouth.]]>
<![CDATA[Analysis of The Influence of Islamic Branding, Halal Awarness and Product Quality on The Purchase Decision of Soka Brand Halal Socks ]]>
<![CDATA[Sera Nabila Alitakrim]]>;
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Firmansyah Firmansyah]]>
<![CDATA[ Review of Islamic Economics and Finance Vol 4, No 2 (2021): Review of Islamic Economics and Finance : December 2021 ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/rief.v4i2.41126
<![CDATA[AbstractPurpose - The purpose of this study is to analyze whether there is an influence of Islamic branding factors, halal awareness and product quality on purchasing decisions of soka brand halal socks in Indonesia.Methodology - The research method used is descriptive quantitative with technical data analysis using the SEM-PLS method. The research data were obtained from consumers of halal criteria socks in Indonesia, perhaps 210 people.Findings - The results showed that the level of Islamic brands, halal awareness and product quality were in the high category. The Islamic branding variable has no effect on the decision to purchase halal socks, besides that the variable of halal awareness and product quality has a positive influence on the purchase decision of halal soka brand socks. This research is expected to be able to provide benefits for various parties in increasing public understanding of halal fashion, especially halal socks, in order to increase awareness of the halal fashion industry in IndonesiaKeywords: Islamic branding, halal awareness, product quality, halal socks]]>
<![CDATA[Implementation of Aqad Musyarakah Mutanaqisah (MMQ) Take Over Financing on KPR Products in Sharia Banks ]]>
<![CDATA[Muhammad Rafi Ashsiddiqqy]]>;
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Aneu Cakhyaneu]]>
<![CDATA[ Review of Islamic Economics and Finance (RIEF) Vol 1, No 1 (2018): Review of Islamic Economics and Finance (RIEF) June 2018 ]]>
Publisher : <![CDATA[Universitas Pendidikan Indonesia ]]>
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DOI: 10.17509/rief.v1i1.23745
<![CDATA[Abstract. House Ownership Financing (PKR) has various types of contracts used, one of which is Musyarakah Mutanaqisah (MMQ). However, financing through the Mushanaqishah Mutanaqishah pattern (MMQ) has some common problems in the banking world faced. This study aims to see how the implementation of the Musharaka Mutanaqishah (MMQ) contract. Take Over financing on KPR products is following Fatwa DSN MUI Number: 73 / DSN-MUI / XI / 2008 concerning Musyarakah Mutanaqisah (MMQ).This study uses a descriptive quantitative method. The population in this study were mortgage customers totaling 31 people with census techniques. The instrument in this study used a questionnaire. The results showed the implementation of the Musyarakah Mutanaqisah (MMQ) agreement. Take Over financing for KPR products is in a good category, although several indicators are in the sufficient category. Keywords. Musharakah Mutanaqisah (MMQ), Take Over Financing, Shariah Home Financing.]]>
<![CDATA[BUSINESS PERFORMANCE OF MUSLIM ENTREPRENEURS: MASLAHAH SCORECARD PERSPECTIVE ]]>
<![CDATA[Mugni Fadil Romdhoni]]>;
<![CDATA[Juliana Juliana]]>;
<![CDATA[Hilda Monoarfa]]>
<![CDATA[ TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol 4 No 1 (2022) ]]>
Publisher : <![CDATA[STIESA Press ]]>
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<![CDATA[This research is based on some of scientists who mention that religious values can’t determine performance and in general and Muslims generally has low achievement. This research aims to find out the big picture of business performance of Muslims entrepreneurs, indicator that influences business performance of Muslims entrepreneurs the most and also the difference between business performance of overseas Muslims entrepreneurs and local Muslims entrepreneurs. The population of this research are Minangkabau Muslim entrepreneurs and Local Muslim entrepreneurs in Cirebon. Sampling technique that is used in this research is purposive sampling - quota sampling with total sample of 60 Muslim entrepreneurs that are divided into 3 areas; fotocopy/office stationery, fashion and culinary. Method that is used in this research is descriptive with a quantitative approach. Data analysis techniques that is used in this research are measuring tools Maslahah ScoreCard. The result of this research shows that these two ethnic have carried out business performances which have matched with the syariah with enough performance score in both process performance and results performance. Minangkabau muslim entrepreneurs have process performance 0,679 and 0,663 for the local muslim entrepreneurs. While in performance results, both get a performance score of 1 or have implemented benefits of all sizes. Although the performance results get full value in the implementation, but the achievement of every targets of Minangkabau Muslim entrepreneurs and local entrepreneurs in Cirebon City is still not optimal.]]>
<![CDATA[Halal awareness can’t improved purchase intention imported skincare ]]>
<![CDATA[Hilda Monoarfa]]>;
<![CDATA[Rida Rosida]]>;
<![CDATA[Juliana]]>;
<![CDATA[Sintiyawati]]>;
<![CDATA[Rizuwan Abu Karim]]>
<![CDATA[ al-Uqud : Journal of Islamic Economics Vol. 7 No. 1 (2023): January ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/aluqud.v7n1.p54-66
<![CDATA[The purpose of this study is to find out how halal awareness and online consumer reviews (OCRs) on the decision to buy imported cosmetics, besides that, to find out how the influence of halal awareness of millennials on purchasing decisions through the Online Consumer reviews (OCRs) variable as a mediator. The design of this study uses a descriptive causality technique with a quantitative approach. The analysis technique used is the Moderated Regression Analysis (MRA) with a millennial sample of 203 respondents. The results of this study indicate that halal awareness has a negative effect on purchasing decisions for imported cosmetics and is in the medium category. Halal awareness towards purchasing decisions for imported cosmetics through Online Consumer Reviews (OCRs) as a moderating variable has a significant effect and is in the moderate category. In this study, halal awareness is also hypothesized to have a negative effect on purchasing decisions, where it is researched by millennials who use imported cosmetics.]]>
