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All Journal Jurnal Teknobisnis International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Budimas : Jurnal Pengabdian Masyarakat

J.E. Sutanto

Universitas Ciputra

Author-ID : 703115

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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CUSTOMER ASSESSMENT METHOD AND DIMENSIONS OF SERVICE QUALITY TO INFLUENTIAL REVENUE GROWTH (Case studies in Industrial Services Company) J.E. Sutanto
Jurnal Teknobisnis Vol 7, No 1 (2012): Jurnal TEKNOBISNIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat- Institut Teknologi Sepuluh Nopember

Quality of service is a very complex discussion due to intangible substance or. The study was focused on the service industry companies in several Indonesia big cities. While the sample of service industry ware selected base on directorate of Large and Medium Companies. The survey conduct base on consumer needs and consumer wants, each service provide should have ability to determine those things trough market research. On services management, the role of human resources is more prominent and more decisive due to “moment of truth” importance. Quality of services is determined by the quality of the internal management especially for contact personnel. Therefore, internal factors are very dominant compared to external factors, thus, in Services Company, promotion has become important and effective to define consumer satisfaction, because consumer may determine organization development as well. Gross domestic product in the service sector has significant growth until year 2010, so the role managers should have attention to the developments and new challenges, such as new discoveries in technology, changes in society, economic of scale, economic environment, and the presence of international trade.

PENGARUH ORIENTASI PEMBELAJARAN, KEMAMPUAN DAN ORIENTASI PASAR TERHADAP STRATEGI BISNIS DAN KINERJA KEUANGAN J.E. Sutanto
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 13 No 4 (2009)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

One indicator of company’s or business’s successfulness in the competition was the company or business must have competitive advantage that allowed the industrial company of foods and beverages yielding the superiority of production result than their competitors in the determining the strategy and financial performance continually. The population of this research was foods and beverages industry especially big and medium industrial company, which have multi-business and multi-products in the East Java area that consist of 1286 industrial companies of foods and beverages according to the Indonesian Business Field Classification (KLUI 15) years 2002. The data analysis technique used Structural Equation Modeling = SEM) with computer help used AMOS program 4.0 version. The research result indicated that: (1) teaching orientation has positive influence and significant toward the financial performance, (2) production capability has positive influence and significant toward the financial performance, (3) market orientation has positive influence and significant toward the financial performance , (4) teaching orientation has positive influence and significant toward the business strategy, (5) production capability has positive influence and significant toward the business strategy, (6) market orientation has positive influence and significant toward the business strategy, (7) simultaneously the influence of teaching orientation, production capability and market orientation toward business strategy and financial performance was proper as the created model

PERBANDINGAN HARAPAN KONSUMEN MERER SEPEDA MOTOR SUZUKI DAN HONDA DALAM ASPEK PRODUK, HARGA, SALURAN DISTRIBUSI DAN PROMOSI J.E. Sutanto; Christian Yohandoyo
Journal of Management and Business Vol 10, No 2 (2011): SEPTEMBER 2011
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Consumers' expectations are the cornerstones of consumer to make purchase decisions. In fact the level of someone's expectations can be assessed, can be measured, and can be affected. The purpose of this study is to determine whether there are differences between consumer expectation levels Suzuki and Honda motorcycles. The population of this study is the owner of Suzuki and Honda motorcycles. While sample is set at 97 respondents consisting of 71 Suzuki motorcycle owners and 26 owners of Honda motorcycles. The analysis technique used in this study is Manova. The results after using Manova analysis there are significant differences between Honda’s and Suzuki’s respondents at price variable, whereas in product, distribution channel, and promotion variables found no significant differences. The conclusion showed that there is the difference of level of consumer expectations Suzuki and Honda motorcycles in the price variable. The contribution on this research is Honda motorcycle dealers can increase sales by increasing of consumer expectations in product, pricing, distribution channels, and promotion.

An Empirical of Supply Chain Management Strategy as Mediation on Organizational and Operation Performance: A Study on Indonesia’s Retail Shops J.E. Sutanto
International Journal of Supply Chain Management Vol 10, No 2 (2021): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

According to the Indonesian Retail Entrepreneurs Association, the retail business or retail business in Indonesia has continued to develop in the last five years in line with the growth of the Indonesian economy. The retail industry is defined here as an industry that sells products and services that have been added value to meet the needs of individuals, families, groups or end users. Besides that, the retail industry in Indonesia provides a large contribution to the Gross Domestic Product and also absorbs a large number of workers. Purpose, An empirical of supply chain management strategy as mediation on organizational and operation performance: a study on Indonesia’s retail shops. Methodology/approach, the study sample consists of 175 companies operating in retail shops in East Java. As a standard research instrument, it was used as the data collection was used as the data collection, which was distributed to the managers or supervisors of retail shops. Findings, the results of hypothesis testing have a positive and significant effect on supply chain management strategy as mediation on organizational and operation performance of supply chain at retail shops. Research limitations, it was found that supply chain management strategy has a mediating role in the relationship on supply chain organizational and supply chain operation performance at retail shops. Originality, the results of this study will directly increase the amount of literature related to innovation in supply chain management implementation

THE IMPACT OF ENVIRONMENT AND BEHAVIOR OF DAILY CATTLE BREEDERS ON CONSIDERATION OF INVESTORS IN INVESTING IN GALENGDOWO VILLAGE, JOMBANG J.E. Sutanto; Farida Pulansari; Srie Muljani; Sukirmayadi Sukirmayadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.5837

The purpose of the study was to determine and analyze whether cow dung, environmental permits, and farmer behavior affect investors in investing in Galengdowo village. Design/Methodology/approach, the population in this study were all dairy farmers who had more than 5 dairy cows, while the number of samples used was 73 respondents. Data collection in this study was carried out by distributing research instruments using a Likert scale instrument and after the data was collected, data processing was carried out using the SPSS version 25 program. towards investors; (2) the environmental permit variable partially has a significant effect on investors, and (3) the breeder's behavior variable partially has a significant effect on investors. Based on the multiple linear regression equation, it can be explained as follows: First, the cow dung waste variable (X1) has the highest influence. Second, the farmer behavior variable (X3) has the lowest effect compared to the cow dung waste variable (X1) and the environmental permit variable (X2).

THE EFFECT OF BRAND IMAGE AND PRICE ON CUSTOMER SATISFACTION AND THE IMPACT ON CUSTOMER LOYALTY OF HAIYUM COFFEE Mohammad Isma Lazuardi; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11115

This research aims to determine the effect of brand image and price on customer loyalty through customer satisfaction with Haiyum Coffee as the object of research. The variables used in this study are brand image and price as independent variables, customer satisfaction as a mediating variable and customer loyalty as the dependent variable. The method used is quantitative mediation. The sample used in this study used a non-probability sampling method with a purposive sampling technique and a sample of 120 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be concluded that brand image has a significant effect on customer loyalty, brand image has a significant effect on customer satisfaction, price has a significant effect on customer loyalty, price has a significant effect on customer satisfaction, and customer satisfaction has a significant effect on customer loyalty. In addition, there is mediation in the relationship between brand image and customer loyalty through customer satisfaction, and mediation occurs in the relationship between price and customer loyalty through customer satisfaction.

ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PROMOTIONS AND LOCATION ON PURCHASE DECISIONS NATURAL STONE CRAFTS AT NATURAL STONE RAINBOW STONE Jimmy Indomora; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 3 (2023): IJEBAR, VOL. 07 ISSUE 03, SEPTEMBER 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i3.10955

Purchase Decision is the selection of various alternatives in accordance with certain interests by establishing an option that is considered the most profitable for consumers. Therefore this research was conducted to find out how product quality, location, and promotion affect Purchase Decisions. This research was conducted on 89 respondents who had made purchases at Ranbow Stone Batu Alam at least twice. The results of this study prove that product quality, location, and promotion have a significant positive effect on Purchase Decisions. Product quality variable (X1) is the most influence to Purchase Decision (Y) with coeffient value 0,30, and then follow with promotion variable (X3) with coeffient value 0,24, and location variable with coeffient value 0.13. Through F-test, it is found that product quality, location, and promotion have significant influence towards purchase decision simultaneously.

THE INFLUENCE OF PRICE, PLACE, PROMOTION, PROCESS, AND PHYSICAL EVIDENCE ON PRODUCT PURCHASE DECISIONS IN THE CREATIVE INDUSTRY (CASE STUDY ON OOAA PUZZLE) Evan Tanadi; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.8599

The creative industry has shown promising growth within the last few decades globally and locally in Indonesia. However, the Covid-19 pandemic has presented major challenges for businesses in the industry. Most of the businesses in this industry have experienced significant loss of revenue as an impact of the crisis. Efforts are made to recover from the crisis, one of them is the implementation of digital infrastructure and technology. OOAA Puzzle as a part of the creative industry has implemented digitalization in its operations but is still facing marketing challenges that result in poor sales. Hence, this research is initiated in order to understand the influence of marketing mix on OOAA Puzzle’s customer purchase decision. This research is done by distributing questionnaires to 92 OOAA Puzzle’s customers as samples. The data is then analyzed using linear regression equation. This research concluded that price, place, promotion, process and physical evidence are influential to OOAA Puzzle’s customers' purchase decision. The result of data analysis shows that promotion is the most significant variable, followed by process, price, and lastly product, and physical evidence. These findings are then used as the basis of evaluation for this research’s subject to formulate an effective marketing mix strategy.

THE EFFECT OF SERVICE QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISION OF PROYEK ISENG MURAL IN SURABAYA CITY Pangestu Maulana Bramanti; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6333

This research tittle “The Effect of Service Quality, Brand Image, and Price on Purchase Decision of Proyek Iseng Mural in Surabaya City” This research is based on the growth of creative economy sector in Indonesia. The creative economy itself that the researcher discuss in mural sector is part of painting art. Proyek Iseng is business that run in service field that was established in 2017 which is rooted from sub-sector of interior design and visual communication, that is mural. The purpose of this research is to identify the effect of service quality, brand image, and price on purchase decision of Proyek Iseng mural with service quality variable (X1), brand image (X2), and price (X3) on purchase decision (Y). This research is quantitative with the population of mural service users in Surabaya City that are unknown the number (infinite population). The sample of this research is 25 who have used Proyek Iseng mural service using purposive sampling technique. Data collection method of this research uses questionnaire and the technique of this research is Chi Square ( 2) by being using SPSS software. The result of this research indicates that service quality does not affect significant on Proyek Iseng mural purchase decision, brand image does not affect significant on Proyek Iseng mural purchase decision, and price does not affect significant on Proyek Iseng mural purchase decision.

PENDIDIKAN KEWIRAUSAHAAN BAGI SISWA UNTUK MENINGKATKAN PERKEMBANGAN JIWA, LINGKUNGAN, BUDAYA PADA SMA HANGTUAH 1 SURABAYA J.E. Sutanto; Rismawati Br Sitepu; Murpin Josua Sembiring; Damelina Tambunan; Venny Soetedja
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11987

Tujuan dari pengabdian masyarakat ini adalah agar siswa kelas XII dan SMA dapat mengembangkan semangat, iklim, budaya, dan kegiatan kewirausahaan dengan mendidik dan mendorong terciptanya lulusan yang mandiri dan menjadi wirausaha melalui program kewirausahaan. Subyek pengabdian ini adalah siswa SMA Hang Tuah 1 Surabaya. Luaran dari pengabdian ini antara lain terwujudnya model pengembangan kewirausahaan yang efektif dalam mengembangkan semangat, iklim, budaya, dan aktivitas kewirausahaan mahasiswa, mulai dari pendidikan kewirausahaan, motivasi serta peragaan contoh kegiatan kewirausahaan dari kampus Universitas Ciputra Surabaya secara langsung. ditangani oleh mahasiswa Ciputra yang sedang mengerjakan proyek. Hasil pengabdian ini menunjang program kewirausahaan yang telah terjalin di SMA Hang Tuah 1 Sidoarjo. Luaran yang dihasilkan berupa keluaran dan bentuk Hak Intelektual Indonesia bagi Dosen dan Mahasiswa Universitas Ciputra, serta diberitakan di surat kabar Malang Posco Media. Abstract. The aim of this community service is for 12th-grade and high school students to develop the spirit, climate, culture, and entrepreneurial activities by educating and encouraging the creation of graduates who are independent and become entrepreneurs through entrepreneurship programs. The subjects of this service are students from Hang Tuah 1 High School Surabaya. The outputs of this ,service include the realization of an effective entrepreneurial development model in developing the spirit, climate, culture, and entrepreneurial activities of students, starting from entrepreneurial education, motivation and demonstrating examples of entrepreneurial activities from the Ciputra University Surabaya campus which are directly handled by Ciputra students who currently on project. The results of this service support the entrepreneurship program that has been established at Hang Tuah 1 Sidoarjo High School. The resulting output is in the form of output and the form of Indonesian Intellectual Rights for Ciputra University Lecturers and Students, and was covered in the Malang Posco Media newspaper. Keywords; Entrepreneurship education; Soul development; Environment; Culture

Co-Authors Arya Asraf Danarkusuma Charly Hongdiyanto Christian Yohandoyo Damelina B. Tambunan Eko Budi Santoso Eric Harianto Evan Tanadi Farida Pulansari Jimmy Indomora Mohammad Isma Lazuardi Murpin Josua Sembiring Nursaid Nursaid Pangestu Maulana Bramanti Rismawati br Sitepu Soetedja, Venny SRIE MULJANI Sukirmayadi Sukirmayadi Wendra Hartono

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