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PELATIHAN PEMBEKALAN ASPEK KEUANGAN BAGI UMKM DI BIDANG MAKANAN DAN MINUMAN AGAR JIWA KEWIRAUSAHAAN BERTUMBUH DI KABUPATEN TULUNGAGUNG J.E. Sutanto; Charly Hongdiyanto; Wendra Hartono; Eko Budi Santoso
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12387

Abstract

Tantangan dan sekaligus peluang bagi UMKM dan hal ini Team Abdimas terus mendorong untuk melakukan melakukan upaya untuk membantu bagi UMKM khusunya di Kabupuaten Tulungagung. Dimana kegiatan yang diberikan oleh Team Abdimas Universitas Ciputra Surabaya yaitu berupa pelatihan pembekalan untuk aspek keuangan sesuai usaha UMKM di bidang makanan dan minuman. Aspek keuangan menjadi target utama Team Abdimas Universitas Ciputra Surabaya, meningat salah satu kelemahan UMKM adalah masih lemahnya pengetahuan dan pemahaman mengenai manajemen keuangan apalagi ditambah dengan pendemi Covid-19, UMKM mengalami berbagai macam persoalan. Oleh karean itu perlu adanya penguatan UMKM melalui berbagai keterampilan agar UMKM dapat bertahan selama pendemi, dan pasca pendemi. Hasil dari kegiatan ini adalah para peserta mulai diberikan materi bagaiman menyusun laporan keuangan dengan benar dan mulai mengimplementasikan manajemen keuangan terutama: cash flow yang dulunya kurang menjadi perhatian. Peserta sangat terbantu dengan adanya penyusunan laporan keuangan sebagai salah satu indikator keberlangsungan usaha yang telah dirintisnya selama ini.
THE IMPACT OF PRICE, SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN AUTOMOTIVE INDUSTRY Arya Asraf Danarkusuma; Eric Harianto; Nursaid Nursaid; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.11573

Abstract

Increased mobility has influenced business development in the automotive sector, especially vehicle maintenance services. This development is different from the increase in business revenue in vehicle maintenance. This study aims to determine the effect of price, service quality and customer trust on customer loyalty through customer satisfaction. This research uses quantitative methods using probability sampling techniques with a simple random sampling approach. The number of samples in this study was 210 respondents. The data collection technique used a questionnaire and was analysed using Smart PLS. The results of this study indicate that price, service quality and customer trust significantly affect customer loyalty through customer satisfaction. Price have significant impact in customer satisfaction, it can be a reference to determining a price strategy and services quality that are affordable and better than competing companies.
The Influence of Entrepreneurial Orientation, Market Orientation, and Corporate Governance on Firm Performance: The Mediating Role of Innovation Capability Rani Juniar Hartono; J.E. Sutanto
Eduvest - Journal of Universal Studies Vol. 6 No. 4 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i4.52581

Abstract

This study is motivated by the increasing demand for manufacturing firms, particularly in the tobacco industry, to enhance competitiveness through innovation, strategic orientation, and effective governance. Despite their significant contribution to economic growth and employment, many family-owned firms still face challenges in maintaining stable performance due to weak innovation capability, limited market responsiveness, and informal governance structures. This study aims to analyze the influence of Entrepreneurial Orientation, Market Orientation, and Corporate Governance on Firm Performance, with Innovation Capability as a mediating variable. The research adopts a quantitative approach using a census sampling technique involving 166 employees of PT Tiga Berlian Anugrah Jaya. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0, supported by validity and reliability testing. The results show that Entrepreneurial Orientation, Market Orientation, and Corporate Governance have positive and significant effects on both Innovation Capability and Firm Performance. Furthermore, Innovation Capability partially mediates the relationship between these variables and Firm Performance, indicating its crucial role in translating strategic orientation into performance outcomes. In conclusion, strengthening Innovation Capability, supported by strategic orientation and good governance, is essential for improving Firm Performance and ensuring sustainable competitiveness in family-owned manufacturing companies.