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Hamzah Fachrurozi
Universitas Teknologi Yogyakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Application of Augmented Reality for Furniture Catalogs Hamzah Fachrurozi; Adityo Permana Wibowo
Journal of Social Research Vol. 2 No. 11 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i11.1503

Abstract

In the current rapidly developing era of technology and telecommunications, promotional media has become a crucial factor in business, particularly for furniture stores. Although the use of sales catalogs in print media is already common, it often leaves customers dissatisfied because it is only two-dimensional and requires a visit to the store. Therefore, more attractive and innovative promotional media is necessary to increase the appeal and sales value of a store. One technology that can be utilized for this purpose is Augmented Reality (AR) technology, which combines the real and virtual worlds in an Android-based catalog. A catalog application with AR technology can display furniture products in real-time and facilitate customers in selecting furniture by presenting a 3D image of the product from various angles. It is expected that customers will be more interested in furniture catalogs that use Augmented Reality technology and increase the store's sales value.
Co-Authors Adityo Permana Wibowo