Journal of Social Research
Vol. 2 No. 11 (2023): Journal of Social Research

Application of Augmented Reality for Furniture Catalogs

Hamzah Fachrurozi (Universitas Teknologi Yogyakarta)
Adityo Permana Wibowo (Universitas Teknologi Yogyakarta)



Article Info

Publish Date
30 Oct 2023

Abstract

In the current rapidly developing era of technology and telecommunications, promotional media has become a crucial factor in business, particularly for furniture stores. Although the use of sales catalogs in print media is already common, it often leaves customers dissatisfied because it is only two-dimensional and requires a visit to the store. Therefore, more attractive and innovative promotional media is necessary to increase the appeal and sales value of a store. One technology that can be utilized for this purpose is Augmented Reality (AR) technology, which combines the real and virtual worlds in an Android-based catalog. A catalog application with AR technology can display furniture products in real-time and facilitate customers in selecting furniture by presenting a 3D image of the product from various angles. It is expected that customers will be more interested in furniture catalogs that use Augmented Reality technology and increase the store's sales value.

Copyrights © 2023






Journal Info

Abbrev

ijsr

Publisher

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Description

The Journal of Social Research is a double blind peer-reviewed academic journal and open access to social and scientific fields. The journal is published monthly by International Journal Labs. The Journal of Social Research provides a means for sustained discussion of relevant issues that fall ...