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SOCIAL MEDIA DAN CUSTOMER RELATIONSHIP MARKETING SEBAGAI STIMULUS DALAM MENINGKATKAN PURCHASE INTENTION Amani, Akbar Riskal; Komaladewi, Rita; Budhyawan, Thomas
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (422.294 KB) | DOI: 10.31955/mea.v6i2.2326

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana social media marketing dapat mempengaruhi purchase intention secara langsung dan melalui customer relationship, penelitian ini memfokuskan pada konsumen fashion Usaha Mikro kecil dan Menengah (UMKM) di Kota Bandung, analisis data dilakukan dengan menggunakan model PLS, dengan pengukuran outer model: convergent validity, discriminant validity, uji realibilitas, serta pengukuran inner model; Coeficient Determinant of (R2), Signifikansi (t-value). Hasil studi menunjukkan bahwa social media marketing berpengaruh langsung terhadap purchase intention dan social media marketing berpengaruh terhadap purchase intention melalui customer relationship
Capital Structure Construct and Family Control as Stimulus on Family Business Performance: Evidence From Indonesia Yulianty, Puspa Dewi; Amani, Akbar Riskal; Purnomo, Budi; Purnamasari, Imas
MAKSIMUM: Media Akuntansi Universitas Muhammadiyah Semarang Vol 14, No 1 (2024): MAKSIMUM: Media Akuntansi Universitas Muhammadiyah Semarang
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/mki.14.1.2024.88-101

Abstract

The aim of this study is to find out and reproduce how the decision-making process of the capital structure in a family-owned company, and how the family control task serves as a kind of mediation in order to improve the business performance of the company. The target population of this research is the entire family company especially SMEs that is located in Bandung, whose company age is 1 to more than 30 years. Sampling techniques using probability techniques. The total respondents used were 140 respondents who were CEOs or directors and representatives of the family business. The analysis used is using track analysis using Partial Least Square (PLS) The findings of this study show that the process of improving the business performance of a family company is heavily influenced by the accuracy of decision-making in the capital structure and control of the family members themselves.
Empowering Human Capital Through Islamic Microfinance: A Pathway to Achieving SDGs in Indonesia Alifa, Nabiela Rizki; Amani, Akbar Riskal; Zuhri, Arif Rachman; Chng, Norlila Binti Amin
Indonesian Journal of Economics and Management Vol. 5 No. 3 (2025): Indonesian Journal Of Economics and Management (July 2025)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i3.6584

Abstract

This study examines how Islamic microfinance contributes to the Sustainable Development Goals (SDGs) in Indonesia, focusing on BTPN Syariah’s Mekaar program. A qualitative approach was employed, combining thematic analysis with sentiment analytics using Python-based natural language processing (NLP). Data were derived from beneficiary statements, categorized into ten impact areas including poverty alleviation, education, health, empowerment, and sharia values. The results show that the program positively influences SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), SDG 10 (Reduced Inequalities), and SDG 16 (Peace, Justice, and Strong Institutions). Beneficiaries experienced increased income, improved access to basic services, enhanced financial literacy, and empowerment through sharia-compliant and value-driven financing. Sentiment analysis revealed a predominance of neutral and positive responses, with particularly strong positivity in categories related to spiritual comfort, ethical business practices, and social solidarity. This study concludes that Islamic microfinance, when implemented through a structured, ethical, and mentoring-supported model, functions not only as a financial instrument but also as a strategic development tool aligned with global sustainability goals.
Leadership Style in The Private Sector: Bibliometric Analysis Amani, Akbar Riskal; Senen, Syamsul Hadi
West Science Social and Humanities Studies Vol. 1 No. 06 (2023): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v1i06.516

Abstract

Even though the private sector faces many challenges about human resources, there is still a dearth of literature on HR management methods in the private sector and private enterprise. The purpose of this research is to review the literature on private sector leadership style practices and how they affect other constructs. The Google Scholar database was chosen, and the publish or perish program was utilized to gather literature data. "Leadership style on private sector" is the keyword that is employed. 200 publications from 2018 to 2023 were found in the first search. After that, 43 references were found after the 200 literatures were chosen, Data on the most cited articles, prestigious journals, and top publishers were gathered using the Mendeley reference system and the Publish or Perish program. In addition, the VOS Viewer was used to process the 43 references to provide cluster data, which included the objects that were present in each cluster. There were also illustrations of author networks connected to keywords, overlay visualizations, and density visualizations. An overview of leadership style research is given by this study, with a focus on the commercial sector.