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All Journal Jurnal Soshum Insentif JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Manajemen dan Bisnis Kreatif Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Scientech Research and Development Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Assaf, Rizka Aula
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH KOMPENSASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. SAFILINDO PERMATA Rahmasari, Dhina; Assaf, Rizka Aula
Journal of Scientech Research and Development Vol 5 No 2 (2023): JSRD, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jsrd.v5i2.253

Abstract

Perekonomian Provinsi Jawa Barat pada tahun 2022 mencapai 5,45% dimana UMKM yang paling banyak berkontribusi yaitu Industri Pengolahan, salah satunya yaitu PT. Safilindo Permata yang merupakan Industri Tekstil. Studi ini bertujuan untuk melihat pengaruh kompensasi serta kepuasan kerja terhadap kinerja karyawan PT. Safilindo Permata secara parsial serta simultan. Pendekatan kuantitatif dengan desain deskriptif dan verifikatif merupakan metode yang dipergunakan pada studi sat ini. Populasi yang diambil dalam studi penelitian yakni semua karyawan pada PT. Safilindo Permata yang berjumlah 160 karyawan. Rumus Slovin digunakan pada perhitungan sampel sehingga diperoleh sampel berjumlah 62 karyawan. Penelitian ini menunjukkan suatu hasil bahwa kompensasi serta kepuasan kerja memberikan pengaruh positif serta signifikan terhadap kinerja karyawan pada PT. Safilindo Permata secara parsial ataupun secara simultan.
EFFECT OF ONLINE MARKETING COMMUNICATIONS, CONSUMER PREFERENCES, CONSUMER NEEDS ON PURCHASE BEHAVIOR AND THEIR IMPACT ON PURCHASE DECISIONS (Survey on the Tokopedia and Shopee Online Shop consumers in Bandung) Munandar, Dadang; Assaf, Rizka Aula; Putri, Sheila Kurnia
Jurnal Soshum Insentif Vol 7 No 1 (2024): Jurnal Soshum Insentif
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah IV

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36787/jsi.v7i1.1415

Abstract

The aim of this research is to study the effect of Online Marketing Communication, Consumer Preferences, and Consumer Need as mediated by Purchase Behavior on Purchase Decision. As many as 100 Tokopedia and Shoppe consumers in Bandung are chosen as the respondents using the purposive method. This research employs quantitative approach by using survey method. The data is analyzed using the mediation analysis technique from the Process Andrew Hayes Software. Research findings are: first, Direct and indirect effect of Online Marketing Communication, Consumer Preferences, and Consumer Need as mediated by Purchase Behavior on Purchase Decision falls into moderate category; second, The determinant factors of Purchase Decision as mediated by Purchase Behavior are affected by 1) Consumer Need; 2) Consumer Preferences and 3) Online Marketing Communication; third, Online Marketing Communication affects significantly on Purchase Decision as mediated by Purchase Behavior. Fourth, Consumer Preferences affect significantly on Purchase Decision as mediated by Purchase Behavior; and fifth, Consumer Need affects significantly on Purchase Decision as mediated by Purchase Behavior.
Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) Sadiyah, Titin; Assaf, Rizka Aula
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.8005

Abstract

The economy in Indonesia in the third quarter of 2023 experienced growth of 4.94% amidthe global economic slowdown compared to the third quarter of 2022. The small micro andmedium enterprise sector or known as MSMEs also has an important influence oneconomic development in Indonesia. PT Menjahit Mimpi Indonenesia is one of theMSMEs engaged in apparel production services in collaboration with convection businessactors and located in Cimahi City. This study aims to see the effect of online promotionand price on purchasing decisions at PT Menjahit Mimpi Indonesia partially andsimultaneously. A quantitative approach with verification research design is the methodused in this study. The population taken in this study were consumers of PT MenjahitMimpi Indonesia who made at least one transaction totaling 132 people. The Slovinformula was used in calculating a sample of 57 consumers. This study shows the resultsthat online promotion and price have a positive and significant effect on purchasingdecisions at PT Menjahit Mimpi Indonesia partially and simultaneously.
Pendampingan UMKM di Kota Bandung pada Aspek Pemasaran, Operasional, dan Keuangan Debby, Teresia; Iskandarsyah, Triyana; Tjandraningsih, Indrasari; Rismawati; Assaf, Rizka Aula; Wicaksono, Ignatius Bryan Abimanyu
Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 4 No. 2 (2024): Vol.4 No.2, April 2024
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/society.v4i2.451

Abstract

Mahasiswa program studi sarjana Manajemen Fakultas Ekonomi Universitas Katolik Parahyangan Bandung melalui mata kuliah wajib Pelayanan Kepada Masyarakat melakukan pendampingan terhadap UMKM di kota Bandung yang bertujuan untuk membantu menyelesaikan permasalahan yang dihadapi oleh para pemilik.  Metode yang digunakan pada kegiatan pengabdian ini adalah service learning. Di mana service learning merupakan sebuah metode pembelajaran yang memberikan penekanan pada penerapan pengetahuan perkuliahan ditengah-tengah masyarakat atau komunitas sekaligus berinteraksi dengan masyarakat atau komunitas serta menjadi solusi terhadap persoalan-persoalan yang dihadapi oleh masyarakat atau komunitas, sehingga mampu menerapkan secara nyata peran mahasiswa dan kampus dalam melakukan pengabdian kepada masyarakat. Setelah dilakukan baseline assessment, permasalahan utama yang dihadapi usaha mikro dan kecil meliputi masalah pemasaran, operasional dan pencatatan keuangan. Dalam masa pendampingan selama dua belas minggu, sebanyak tiga puluh enam unit usaha mikro dan kecil mendapatkan pengetahuan dan dapat menerapkan hasil pendampingan yang diberikan terkait pemanfaatan media sosial dan e-commerce untuk promosi, peningkatan kesadaran K3 dan pemahaman terhadap aspek-aspek keuangan yang meliputi penghitungan harga pokok penjualan, pencatatan keuangan, serta membuat neraca laba rugi.
PENGARUH PERSONA MEREK TERHADAP EKUITAS MEREK DAN MINAT BELI KONSUMEN GENERASI Z DI RESTORAN DAN CAFÉ DI KOTA SURABAYA Gunawan, Leonardo; Assaf, Rizka Aula
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4073

Abstract

Generasi Z memiliki peranan penting dalam konsumsi industri makanan dan minuman menimbang generasi ini akan menjadi potensi umur produktif yang besar di beberapa tahun yang akan mendatang dan potensial bagi bisnis. Namun, penelitian dengan topik brand personality, brand equity, dan buying intention belum popular dan diteliti secara spesifik dengan objek generasi Z. Padahal, secara teori generasi, mereka memiliki karakteristik yang berbeda dengan generasi pendahulunya. Maka dari itu, peneliti akan mengkaji pengaruh Brand Personality terhadap Brand Equity, dan Minat Beli Konsumen Generasi Z di Industri Food & Beverage Indonesia. Metode penelitian ini menggunakan metode kuantitatif multivariat dan menggunakan aplikasi SMART-PLS. Peneliti mengolah 98 data kuesioner utama dengan sampel konsumen Gen Z dengan rentang kelahiran 1997-2006 dan pernah membeli produk makanan dan minuman di restoran atau Café di Surabaya dalam rentang waktu setahun terakhir. Hasil penelitian mengungkapkan hasil yang positif dan signifikan antara Brand Personality terhadap Brand Equity, Brand Equity terhadap Purchase Intention, dan Brand Personality terhadap Purchase Intention.
Promotion and Service Quality on Students InDriver Decisions Khoerunnisa, Titin; Assaf, Rizka Aula
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i2.18219

Abstract

The rapid advancement of digital technology has significantly transformed consumer behavior, particularly in the increased use of online transportation services such as InDrive. The intense competition in this industry compels companies to optimize promotional strategies and maintain service quality to influence consumers purchasing decisions. This study aims to analyze the effect of promotion and service quality on purchasing decisions among students using the InDrive application at the International Women University Bandung. A quantitative descriptive-verificative method was employed, and data were collected through questionnaires distributed to 92 respondents selected using purposive sampling. The data were analyzed using validity, reliability, classical assumption, and multiple linear regression tests at a 5% significance level. The results reveal that promotion has a significant effect on purchasing decisions, while service quality exerts a stronger and more dominant influence. This study concludes that effective promotional strategies combined with optimal service quality can strengthen consumer trust and purchasing decisions for application-based online transportation services. Keywords: Promotion; Service Quality; InDrive; Consumer Behavior; Customer Loyalty
Co-Authors Debby, Teresia Khoerunnisa, Titin Leonardo Gunawan, Leonardo Munandar, Dadang Putri, Sheila Kurnia Rahmasari, Dhina Rismawati Sadiyah, Titin Tjandraningsih, Indrasari Triyana Iskandarsyah Wicaksono, Ignatius Bryan Abimanyu