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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal
Ni Luh Putu Ayu Savitri
Universitas Bali Internasional
Social Sciences

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Promosi Wisata Berbasis Kearifan Lokal Melalui Penggunaan Media Sosial Bagi Pelaku UMKM Vitalia Fina Carla Rettobjaan; Anak Agung Ngurah Bagus Arista Yudha; I Komang Gde Bendesa; Made Karma Maha Wirajaya; Ni Luh Putu Ayu Savitri; Febyola Agustina
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 2 (2024): April 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i2.1941

Abstract

Badung Regency is one of the districts that has quite a lot of tourist areas and also business activities ranging from hotels, trade to MSMEs. Currently, technology and information develop and spread rapidly. Many people, from parents to young people, have the opportunity to use digital media to promote tourism and MSME businesses. The aim of this activity is to increase people's ability to use digital media to promote tourism and improve their business by using social media. This activity was held at the Sangeh Village Perbekel Office, Badung Regency. This community service activity is aimed at the Krama Desa Adat, Yowana, and Pakis in Sangaeh Village, Badung Regency, which consists of 105 people. Counseling is provided through the method of activities carried out. The result is a society that is able to use social media well and wisely; they can use social media to show the various potentials of their traditional villages.Keywords: business; promotion; social media.
Co-Authors Anak Agung Ngurah Bagus Arista Yudha Febyola Agustina I Komang Gde Bendesa Made Karma Maha Wirajaya Vitalia Fina Carla Rettobjaan