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All Journal Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Journal of Agricultural Social and Business
Indah Widowati
Universitas Pembangunan Nasional Veteran Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analisis Efisiensi Pemasaran Kripik Belut pada UMKM Citra Rasa di Desa Margoluwih Kapanewon Seyegan Kabupaten Sleman Isa Setyawan; Indah Widowati
Agrisociabus Vol 2, No 2 (2023): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v2i2.10392

Abstract

AbstrakPenelitian ini bertujuan untuk, 1. Menganalisis margin pemasaran masing-masing saluran pemasaran kripik belut pada UMKM Citra Rasa; 2. Menganalisis efisiensi pemasaran kripik belut Citra Rasa pada masing-masing saluran pemasaran yang ada. Metode dasar yang digunakan adalah metode deskriptif. Metode pelaksanaan penelitian ini menggunakan metode survey. Metode penentuan lokasi adalah dengan metode study kasus. Metode pengambilan sampel produsen menggunakan metode purposive sampling. Sampel pedagang perantara dan konsumen ditentukan dengan metode snowball sampling. Metode pengumpulan data dengan wawancara, kuesioner, data primer dan data sekunder. Hasil penelitian pada saluran pemasaran pendek, diperoleh margin sebesar Rp 17.750/kg. Saluran pemasaran panjang, margin pedagang pengumpul sebesar Rp 12.000, dan pedagang pengecer diperoleh margin sebesar Rp 10.000/kg. Saluran pemasaran pendek yang paling efisien dengan nilai efisiensi 13,68%. Kata Kunci: Efisiensi Pemasaran, Margin Pemasaran, Kripik Belut 
Pengaruh Kualitas Produk, Kualitas Pelayanan, Kemudahan, Emosional, dan Harga terhadap Loyal-itas Konsumen di Fruktosa Juice Bar Kapanewon Depok Kabupaten Sleman Salsabila Agatha; Indah Widowati; Budiarto Budiarto
Agrisociabus Vol 1, No 2 (2022): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v1i2.7802

Abstract

The research conducted at Fruktosa Juice Bar aims to (1) describe product quality, service quality, ease, emotional, price, consumer loyalty, and consumer satisfaction at Fruktosa Juice Bar (2) analyze the direct and indirect effect of product quality, service quality, ease, emotional, and price on consumer loyalty at Fruktosa Juice Bar. The method used in this study is a quantitative research method with a case study approach. The method of taking respondents used a nonprobability sampling method with an accidental sampling technique. This study consisted of seven variables with the number of respondents in this study being 70. The data sources used are primary data and secondary data. The tools used for data collection use questionnaires, interviews, and documentation. Data analysis techniques with descriptive analysis and path analysis. The results of this study are (1) Product quality, service quality, and consumer satisfaction have a very high effect at Fruktosa Juice Bar. Meanwhile, the variables of ease, emotional, price, and consumen loyalty have a high effect at Fruktosa Juice Bar (2) Product quality, service quality, ease, emotional, and price have a direct effect on consumer loyalty and indirectly effect on consumer loyalty through the consumer satisfaction variable at the Fruktosa Juice Bar.
Analisis Strategi Pemasaran Biji Kopi Roasting pada Pier Coffee Roasters Di Kota Yogyakarta Daerah Istimewa Yogyakarta Davin Ramadhian Bustan; Indah Widowati; Budiarto Budiarto
Agrisociabus Vol 2, No 2 (2023): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v2i2.10407

Abstract

Tujuan penelitian ini adalah 1). Menganalisis kekuatan, kelemahan, peluang, dan ancaman penjualan biji kopi roasting pada Pier Coffee Roasters, 2). Mengetahui strategi pemasaran yang tepat dalam meningkatkan penjualan biji kopi roasting pada Pier Coffee Roasters. Metode penelitian menggunakan metode Deskriptif. Metode penentuan lokasi adalah purposive. Metode pengambilan responden menggunakan metode purposive. Macam data yang digunakan adalah data primer dan data sekunder. Metode pengumpulan data yaitu melalui wawancara, observasi, dokumentasi, studi pustaka, dan kuisioner. Teknik analisis data Evaluasi Faktor Internal (IFE), Evaluasi Faktor Eksternal (EFE), matriks Internal-Eksternal (IE), matriks Strengths, Weakness Opportunities, Threats (SWOT), matriks Quantitative Strategic Planning Matrix (QSPM). Hasil penelitian menunjukan bahwa (1) Faktor internal kekuatan pada Pier Coffee Roasters yaitu Pier Coffee Roasters menggunakan bahan baku biji kopi mentah (green bean) yang berkualitas. Sedangkan faktor internal kelemahan pada Pier Coffee Roasters yaitu Pier Coffee Roasters teknologi peralatan Pier Coffee Roasters yang masih kurang maksimal. Faktor eksternal yang menjadi peluang pada Pier Coffee Roasters adalah teknologi internet sebagai sarana promosi biji kopi roasting. Sedangkan ancaman pada Pier Coffee Roasters adalah bertambahnya usaha yang sejenis. (2) Strategi yang tepat untuk Pier Coffee Roasters adalah melakukan strategi memperluas pengenalan produk biji kopi roasting dengan mengikuti kegiatan pameran kopi sehingga masyarakat luas dapat lebih mengenal produk Pier Coffee Roasters. Kata Kunci: Evaluasi Faktor Internal, Evaluasi Faktor Eksternal, Kopi, Strategi Pemasaran, SWOT, QSPM.
Analisis Strategi Pemasaran di UMKM Yahuud Yogurt Kelurahan Sariharjo Kapanewon Ngaglik Kabupaten Sleman Realita Putri Alfianti; Budiarto Budiarto; Indah Widowati
Agrisociabus Vol 1, No 2 (2022): Agrisociabus
Publisher : Agribusiness Department, Faculty of Agriculture, UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/asb.v1i2.7900

Abstract

The research that was conducted at the Yahuud Yogurt UMKM was aimed at (1) identifying the internal and external factors that became the strengths, weaknesses, opportunities and threats in the Yahuud Yogurt UMKM. (2) To analyze alternative marketing strategies that can be applied to Yahuud Yogurt UMKM. The research method uses a descriptive method with a case study approach. The method of taking respondents used purposive sampling technique and there were 6 selected respondents. Types of data used, primary and secondary data. Data collection methods include observation, interviews, questionnaires, documentation and Forum Group Discussion (FGD). Data analysis techniques used are Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External Matrix (IE), and SWOT Matrix and Quantitative Strategic Planning Matrix (QSPM). The results of the study (1) Internal factors, UMKM Yahuud Yogurt has the main strength in the form of a thick yogurt texture, the main weakness is the lack of reliable marketing personnel. External factors are the main opportunities for the development of internet technology, while the main threat is rising prices of raw materials and supporting materials. (2) the priority of marketing strategies that can be applied to Yahuud Yogurt SMEs is a market penetration strategy. Keywords: External Factors, Internal Factor, Marketing Strategi, QSPM, SWOT, Yogurt
PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN Indah Widowati; Wulandari Dwi Etika Rini; Heni Handri Utami; Karyono; Anang Susanto; Avinda Sofitaria; Aninda Sekar Zahra; Aqmarina Laili Asyrafi; Gerardus Hanandika Dishatama
JURNAL DAYA-MAS Vol. 10 No. 2 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i2.205

Abstract

Internal community service (PbM-U) through the “Mobile Market Business Model Innovation Program of the Ngemplak Sub-district MSME Forum in Sleman Regency”. The objectives of this program are (1) Increasing the independence of MSMEs through the development of creative, innovative and local resource-based MSME products, (2) Optimizing the capabilities of MSMEs in the use of digital technology. This program is conducted through mentoring, training, and hands-on practice. Each activity prioritizes Focus Group Discussions (FGDs) with active participant involvement. At the end of the program, an evaluation will be conducted and the concept of sustainable service will be realized through delegation and mentoring of young people in partner areas to become pioneers for other MSMEs.
Co-Authors Anang Susanto Aninda Sekar Zahra Aqmarina Laili Asyrafi Avinda Sofitaria Budiarto Budiarto Davin Ramadhian Bustan Gerardus Hanandika Dishatama Heni Handri Utami Isa Setyawan Karyono Realita Putri Alfianti Salsabila Agatha Wulandari Dwi Etika Rini