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All Journal Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat
Gerardus Hanandika Dishatama
Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN Indah Widowati; Wulandari Dwi Etika Rini; Heni Handri Utami; Karyono; Anang Susanto; Avinda Sofitaria; Aninda Sekar Zahra; Aqmarina Laili Asyrafi; Gerardus Hanandika Dishatama
JURNAL DAYA-MAS Vol. 10 No. 2 (2025): JURNAL DAYA-MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v10i2.205

Abstract

Internal community service (PbM-U) through the “Mobile Market Business Model Innovation Program of the Ngemplak Sub-district MSME Forum in Sleman Regency”. The objectives of this program are (1) Increasing the independence of MSMEs through the development of creative, innovative and local resource-based MSME products, (2) Optimizing the capabilities of MSMEs in the use of digital technology. This program is conducted through mentoring, training, and hands-on practice. Each activity prioritizes Focus Group Discussions (FGDs) with active participant involvement. At the end of the program, an evaluation will be conducted and the concept of sustainable service will be realized through delegation and mentoring of young people in partner areas to become pioneers for other MSMEs.
Co-Authors Anang Susanto Aninda Sekar Zahra Aqmarina Laili Asyrafi Avinda Sofitaria Heni Handri Utami Indah Widowati Karyono Wulandari Dwi Etika Rini