PENINGKATAN KAPASITAS INOVASI MODEL BISNIS MOBILE MARKET FORKOM UMKM KAPANEWON NGEMPLAK KABUPATEN SLEMAN

Indah Widowati (Universitas Pembangunan Nasional Veteran Yogyakarta)
Wulandari Dwi Etika Rini (Universitas Pembangunan Nasional Veteran Yogyakarta)
Heni Handri Utami (Universitas Pembangunan Nasional Veteran Yogyakarta)
Karyono (Universitas Pembangunan Nasional Veteran Yogyakarta)
Anang Susanto (Universitas Merdeka Madiun)
Avinda Sofitaria (Universitas Pembangunan Nasional Veteran Yogyakarta)
Aninda Sekar Zahra (Universitas Pembangunan Nasional Veteran Yogyakarta)
Aqmarina Laili Asyrafi (Universitas Pembangunan Nasional Veteran Yogyakarta)
Gerardus Hanandika Dishatama (Universitas Pembangunan Nasional Veteran Yogyakarta)

Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat
Vol. 10 No. 2 (2025): JURNAL DAYA-MAS

Internal community service (PbM-U) through the “Mobile Market Business Model Innovation Program of the Ngemplak Sub-district MSME Forum in Sleman Regency”. The objectives of this program are (1) Increasing the independence of MSMEs through the development of creative, innovative and local resource-based MSME products, (2) Optimizing the capabilities of MSMEs in the use of digital technology. This program is conducted through mentoring, training, and hands-on practice. Each activity prioritizes Focus Group Discussions (FGDs) with active participant involvement. At the end of the program, an evaluation will be conducted and the concept of sustainable service will be realized through delegation and mentoring of young people in partner areas to become pioneers for other MSMEs.