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Manajemen Preferensi Wisatawan Di Desa Wisata Kandri serta Implikasinya Bagi Pengembangan Pariwisata Berkelanjutan Prasetyo Ardi, Rudi; Mistriani, Nina
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 3 No 2 (2023): Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v3i2.177

Abstract

The development of a sustainable tourism-based marketing program using a marketing mix is one of the policies in realizing sustainable tourism development. Determining a market that prioritizes the quality of experience and concern for sustainability is the cornerstone of sustainable tourism marketing. The tourism potential in Central Java, especially the tourist village, is quite potential as a tourist village area that can increase tourist visits. This research was conducted by involving 100 respondents as well as the management and local communities involved in the tourism business. The results show that the policies taken can focus on 2 segments, namely the age group less than 20 years and ages 21 to 30 years who have ecotourism preferences in realizing sustainable tourism.
Determinan Komitmen Organisasi: Kontribusi Keterikatan Karyawan dan Kepemimpinan Partisipatif (Suatu Kajian Studi Literatur Manajemen Sumber Daya Manusia) Bakhri, Syaiful; Harjadisastra, Dede; Prasetyo Ardi, Rudi
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 2 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i2.270

Abstract

Banyak peneliti yang telah melakukan riset mengenai elemen-elemen apa saja yang dapat menyebabkan peningkatan komitmen organisasi. Dua di antara elemen tersebut adalah keterlibatan karyawan dan kepemimpinan partisipatif. Meskipun secara teori variabel keterikatan karyawan dan kepemimpinan partisipatif mempunyai nilai positif, namun penelitian empiris menunjukkan hasil yang tidak sama. Penelitian ini merupakan penelitian kualitatif dimana referensi dicari berdasarkan database internet yang berkaitan dengan variabel yang diteliti dan diperiksa untuk kemudian dianalisis. Tujuan penelitian ini adalah untuk mengetahui peran keterikatan karyawan dan kepemimpinan partisipatif terhadap komitmen organisasi. Studi ini dengan jelas menetapkan bahwa keterlibatan karyawan dan kepemimpinan partisipatif merupakan variabel yang berkontribusi terhadap komitmen organisasi.
AN Empirical Study of Tourism Human Resources Management to Improving the Community Economy Around Jolotundo Umbul Bathroom, Klaten Regency Prasetyo Ardi, Rudi
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.421

Abstract

Human resources have an important role in the development of a country. Improving the quality of human resources as a development investment is very much needed, especially in developing countries such as Indonesia, where human resources are still lacking in terms of quality and productivity. To be able to overcome the problem of lack of quality and productivity of human resources in developing countries such as Indonesia. So it is necessary to understand ways to improve the quality of human resources through education, health, employment and migration. The quality of Human Resources (HR) is an absolute requitment for carrying out development. In this study, the authors used qualitative research methods to find out the sources of data related to the management of Human Resources at the Jolotundo Umbul Baths, namely through interviews with the managers of the Umbul Baths, the Tourism Office and the surrounding community. The condition of human resources at the Jolotundo Umbul Baths is considered to tbe lacking, aspecially in the tourism sector, so that tourism human resource management is needed to improve the economy of the community around the Jolotundo Umbul Baths