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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur
Amalia, Renada
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Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Penggunaan E – Wallet Dana Pada Mahasiswa Universitas Andalas Kampus Payakumbuh Desri, Syuryatman; Amalia, Renada; Setiawan, Myko Hadi; Hanif, Fadhlan
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 1 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i1.216

Abstract

This research was conducted to determine the influence of brand image and service quality on the use of DANA e-wallet among students at Andalas University, Payakumbuh Campus. The method used in this research is a quantitative analysis method. The data used is primary data collected through questionnaires. To measure the magnitude of the influence of these variables, validity tests, reliability tests of regression equations, coefficients of determination, validity tests and reliability tests are used with the help of the SPSS computer application program. Based on the results of data analysis using statistical methods, namely the results of validity tests, reliability tests with valid and reliable results. , The correlation between brand image and usage decisions is 0.486 and the service quality variable on purchasing decisions is 0.544. So, service quality has a strong relationship. From the results of the Analytical Regression, the equation obtained is: Y=12.215+0.491+0.206X, where Y = Usage Decision, and X1= Brand Image, X2 = service quality. From the calculation results of the regression equation test regarding the influence of brand image and service quality on the decision to use the DANA e-wallet, there is a positive or direct relationship between service quality influencing the decision to use.
Influencing Purchase Intention of Korean Cosmetics in Payakumbuh Marlina, Winny; Amalia, Renada; Putri, Suci Fresti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5079

Abstract

The growing K-beauty trend due to the influence of Hallyu or Korean Wave which represents the spread of South Korean culture globally, including in terms of beauty standards. This phenomenon highlights the concept of South Korean beauty that prioritizes a fresh and natural appearance through the use of makeup. This study aims to see the effect of social media effectiveness, country of origin, brand image, on purchase intentions moderated by halal product knowledge on South Korean cosmetics in Payakumbuh City. A quantitative approach was used in this study, data were analyzed using SEM-PLS with a sample size of 194 people. The results showed that Information Accuracy, Brand Credibility, had a significant positive effect, but information quality and source credibility did not affect the Effectiveness of Social Media Communication, country of origin and brand image variables had a positive and significant relationship direction to purchase intentions. Moderation of halal product knowledge did not moderate the relationship between country of origin and purchase intentions, halal product knowledge increased the relationship between brand image and purchase intentions.
Co-Authors Desri, Syuryatman Hanif, Fadhlan Marlina, Winny Alna Putri, Suci Fresti Setiawan, Myko Hadi