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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Educational Leadership: Jurnal Manajemen Pendidikan
Amalia, Renada
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Penggunaan E – Wallet Dana Pada Mahasiswa Universitas Andalas Kampus Payakumbuh Desri, Syuryatman; Amalia, Renada; Setiawan, Myko Hadi; Hanif, Fadhlan
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 1 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i1.216

Abstract

This research was conducted to determine the influence of brand image and service quality on the use of DANA e-wallet among students at Andalas University, Payakumbuh Campus. The method used in this research is a quantitative analysis method. The data used is primary data collected through questionnaires. To measure the magnitude of the influence of these variables, validity tests, reliability tests of regression equations, coefficients of determination, validity tests and reliability tests are used with the help of the SPSS computer application program. Based on the results of data analysis using statistical methods, namely the results of validity tests, reliability tests with valid and reliable results. , The correlation between brand image and usage decisions is 0.486 and the service quality variable on purchasing decisions is 0.544. So, service quality has a strong relationship. From the results of the Analytical Regression, the equation obtained is: Y=12.215+0.491+0.206X, where Y = Usage Decision, and X1= Brand Image, X2 = service quality. From the calculation results of the regression equation test regarding the influence of brand image and service quality on the decision to use the DANA e-wallet, there is a positive or direct relationship between service quality influencing the decision to use.
Influencing Purchase Intention of Korean Cosmetics in Payakumbuh Marlina, Winny; Amalia, Renada; Putri, Suci Fresti
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5079

Abstract

The growing K-beauty trend due to the influence of Hallyu or Korean Wave which represents the spread of South Korean culture globally, including in terms of beauty standards. This phenomenon highlights the concept of South Korean beauty that prioritizes a fresh and natural appearance through the use of makeup. This study aims to see the effect of social media effectiveness, country of origin, brand image, on purchase intentions moderated by halal product knowledge on South Korean cosmetics in Payakumbuh City. A quantitative approach was used in this study, data were analyzed using SEM-PLS with a sample size of 194 people. The results showed that Information Accuracy, Brand Credibility, had a significant positive effect, but information quality and source credibility did not affect the Effectiveness of Social Media Communication, country of origin and brand image variables had a positive and significant relationship direction to purchase intentions. Moderation of halal product knowledge did not moderate the relationship between country of origin and purchase intentions, halal product knowledge increased the relationship between brand image and purchase intentions.
ANALISA KEPEMIMPINAN DI AMERIKA SERIKAT DAN DI INDONESIA YANG MENGANUT SISTEM DEMOKRASI Amalia, Renada; Van Graha, Fager; Maharani, Riska; Akbar Alva Rizky, Nabel
Educational Leadership: Jurnal Manajemen Pendidikan Vol 3 No 1 (2023): JULY
Publisher : Department of Islamic Education Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/edu.v3i1.36822

Abstract

The countries of Indonesia and the United States also apply the theory of power-sharing which, according to Montesquieu's power-sharing theory, divides government power into three, namely executive, legislative and judicial powers. The United States of America is a federal country that carries out a republican democratic system because people can elect delegates who represent them in the body of government. Indonesia is a developing country that implements democratic systems and principles in the life of the nation. Using research literature from various scientific articles to compile or obtain scientific knowledge. The aim of this research methodology is to produce competent, credible and relevant research that is directly related to the problem under study. Data collection techniques include reading various articles and using secondary and primary data. There are various indicators that distinguish leadership in Indonesia and the United States, from the discussion that has been described it can be concluded that there are differences in leadership in America and Indonesia both using a democratic system.
Co-Authors Akbar Alva Rizky, Nabel Desri, Syuryatman Hanif, Fadhlan Maharani, Riska Marlina, Winny Alna Putri, Suci Fresti Setiawan, Myko Hadi Van Graha, Fager