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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ilmiah Wahana Pendidikan JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur JURNAL ILMU MANAJEMEN SABURAI (JIMS) Asian Journal of Management Analytics YASIN: Jurnal Pendidikan dan Sosial Budaya Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research
Desri, Syuryatman
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Brand Image Dan Kualitas Layanan Terhadap Keputusan Penggunaan E – Wallet Dana Pada Mahasiswa Universitas Andalas Kampus Payakumbuh Desri, Syuryatman; Amalia, Renada; Setiawan, Myko Hadi; Hanif, Fadhlan
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 1 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i1.216

Abstract

This research was conducted to determine the influence of brand image and service quality on the use of DANA e-wallet among students at Andalas University, Payakumbuh Campus. The method used in this research is a quantitative analysis method. The data used is primary data collected through questionnaires. To measure the magnitude of the influence of these variables, validity tests, reliability tests of regression equations, coefficients of determination, validity tests and reliability tests are used with the help of the SPSS computer application program. Based on the results of data analysis using statistical methods, namely the results of validity tests, reliability tests with valid and reliable results. , The correlation between brand image and usage decisions is 0.486 and the service quality variable on purchasing decisions is 0.544. So, service quality has a strong relationship. From the results of the Analytical Regression, the equation obtained is: Y=12.215+0.491+0.206X, where Y = Usage Decision, and X1= Brand Image, X2 = service quality. From the calculation results of the regression equation test regarding the influence of brand image and service quality on the decision to use the DANA e-wallet, there is a positive or direct relationship between service quality influencing the decision to use.
Menganalisis Gaya Kepemimpinan pada Era Generasi Milenial Desri, Syuryatman; Ulfa, Rahmi Datul; Ramadhani, Pia
YASIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v3i5.1447

Abstract

In any type of business, leadership is required and plays an important role in the management process. By leading and influencing others, leaders plan and manage available resources to maximize the performance of their subordinates. The leadership approach used and the level of satisfaction among followers both influence how effective a leader is. It is a significant difficulty to develop into effective leaders in the current and future generations of millennial society. Due to tensions and environmental factors at that time, many leaders emerged following the times. Effective administration will be achieved in the millennial generation era if the leader can fulfill the requirements as a credible leader, and has broad capacity, intelligence, and ambition. However, a successful leader must also be honest, have integrity, and be made according to the needs of the people. The independence and energy of the millennial entrepreneurial generation must be supported by millennial leadership. Independence and entrepreneurship are two fundamental pillars that must exist when building a nation.
The Effect Of Recruitment On Employee Performance With Selection As A Moderating Variable Desri, Syuryatman; Sirait, Evi; Wibowo, Teguh Setiawan; Kusuma, Muhammad Eko Abrian; Ahmadun, Ahmadun
Reslaj : Religion Education Social Laa Roiba Journal Vol 6 No 3 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i3.6195

Abstract

ABSTRACT. Good recruitment carried out by a research company is believed to improve company performance because the human resources produced are not haphazard/high quality, are used to not being influenced by the habits of Collusion, Corruption and Nepotism, are educated, and have high integrity. Of course, this must be supported by good selection and must be implemented by a company so that employee performance can be achieved more easily. This research is quantitative research with an explanatory approach. The data in this research was distributed using an online questionnaire method to employees and a number of HRD PT. As many as 200 employees and 100 HRD are spread across Indonesia, all of which contain statements of agree, strongly agree, disagree, strongly disagree and indifferent. This data can also be called primary data. The result in this research show show a positive relationship and a significant influence on employee performance with a value of 0.031 which is smaller than the significance level of 0.05. Thus the first hypothesis and the researcher's first belief are accepted and can be proven. Not too different from the statement above, if a good recruitment process is accompanied by good results, high employee integrity, employee professionalism and the quality of human resources which will ultimately have an impact on employee performance will be easier to obtain. This can be proven by the results of the third table of Path Coefficients in this research which shows a positive relationship and a more significant influence on employee performance because the P-Values value is positive and has a more significant influence, namely 0.000, which is more significant than the direct test of 0.031. Thus the second hypothesis and second belief in this research can be accepted. Keywords: Recruitment, Employee Performance, Selection
Analisis Womenpreneur Leadership dalam Menjalankan Organisasi Desri, Syuryatman; Lorenzha, Maharani; Maharani, Riska
Al-DYAS Vol 2 No 3 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v2i3.1459

Abstract

Leaders of companies or organizations are mostly led by men. But now, a woman can lead a business. Every leader, whether male or female, has a certain way of being a leader. Gender is a factor in how a woman feels valued. There are four types of women's empowerment, namely women's empowerment through feminism, women's empowerment through transactivism, and women's empowerment through transformation. The purpose of this research is to analyze the characteristics of female leadership applied in an organization. . The type of analysis used is quantitative descriptivism. Among these leadership styles, the leader who is dominant in the transformational leadership style is clearly visible when compared to the transactional leadership style. However, among the feminine and transformational leadership styles, leaders tend to show greater dominance in the use of the feminine leadership style. This is because leaders are people or team oriented individuals and have charisma.
Analisis Kinerja Pemimpin Unit Kegiatan Mahasiswa Universitas Andalas Kampus Payakumbuh Desri, Syuryatman; Mawadda, Firli; Zikra, Zeni Nur
Al-DYAS Vol 2 No 3 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v2i3.1460

Abstract

The Student Organization is a forum for university-level student members, where this organization will act as a catalyst for the growth of student aspirations. In addition, student organizations play an important role in developing student interests and talents. The purpose of this study is to find out how the performance of student activity unit leaders is. The method used in this research is a qualitative approach. Data collection used questionnaires to 5 respondents and data processing was processed using SPSS. The result is a graph from SPSS which states that each UKM leader has a variable with a good rating in providing the best performance for the UKM he leads. There are no UKM leaders who fulfill all the leader assessment variables.
ANALISIS GAYA BELAJAR SERTA SOLUSI DARI KEBARAGAMAN GAYA BELAJAR Desri, Syuryatman; Graha, Fager Van
JURNAL ILMU MANAJEMEN SABURAI Vol 10, No 1 (2024): JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v10i1.2465

Abstract

Penelitian ini bertujuan untuk mendeskripsikan gaya belajar dan solusi mengatasi masalah yang timbul akibat keberagaman gaya belajar. Dalam penelitian ini metode yang digunakan adalah metode studi lapangan. Populasi penelitian ini adalah mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Kampus 2 Universitas Andalas yang masih atau sudah menyelesaikan masa studi. Adapun sampel penelitian ini adalah mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Kampus 2 Universitas Andalas yang masih aktif berkuliah. Kesimpulan penelitian ini adalah (1) Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis Kampus 2 Universitas Andalas memiliki gaya belajar yang paling dominan adalah gaya belajar tipe visual, (2) Solusi untuk mengatasi gaya belajar mahasiswa yang menyukai pendekatan visual, audiotorial, dan kinestetik, dan (3) masalah keberagaman gaya belajar mahasiswa dapat diatasi dengan metode belajar yang variatif.
STRATEGI BISNIS AIRBNB DAN TRAVELOKA Desri, Syuryatman; graha, Fager van; Maulana, Fikri; Destiani, Risma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 20 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14490381

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana strategi pemasaran Traveloka dan Airbnb dalam menghadapi persaingan ketat di industri online travel agen. Penelitian menggunakan metode penelitian kualitatif studi pustaka. Metode yang digunakan adalah studi pustaka (library research), pengumpulan data dengan cara mencari sumber dan merkontruksi dari berbagai sumber seperti buku, jurnal, dan riset-riset yang sudah ada. Hasil penelitian Strategi yang dilakukan Airbnb berdasarkan segmentation, positioning, targeting yang mana Airbnb befokus pada kepuasan pelanggan Traveloka adalah dengan mengedepankan kebutuhan masyarakat khususnya mengenai tiket berbagai macam maskapai serta fasilitas untuk pembelian tiket.
Analysis of Passenger Satisfaction on Work Environment and Employee Performance at Minangkabau International Airport Desri, Syuryatman; Adinarta, Bima Satria; Fadilla, Sarah Faikhotul
Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i3.5052

Abstract

With the increasing number of passengers boarding airplanes, the government is trying to increase the capacity of Indonesian aircraft. The business world has entered a globalization era, meaning that competition is getting stronger, not only for domestic companies but even for multinational companies. The purpose of this research is to determine the satisfaction of airplane passengers with the work environment and the performance of employees at Minangkabau International Airport. The population in this study were passenger passengers who had traveled through Minangkabau International Airport, with a sample of 100 respondents. Data analysis results from the questionnaire were processed using quadrant analysis with the Importance Performance Analysis (IPA) method and the Customer Satisfaction Index (CSI) method. The results of the data analysis show that, overall, passengers are satisfied with the performance provided by the airport.
Analisa Faktor Yang Mempengaruhi Minat Konsumen Untuk Menggunakan Ulang Layanan Transportasi Online Aplikasi PAYO Desri, Syuryatman; Iryani, Nelvia; Ahmad, Faisal Ali
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk menguji faktor yang mempengaruhi sikap dan minat konsumen untuk menggunakan ulang layanan transportasi online PayoApp di kota Payakumbuh. Penelitian ini menggunakan pendekatan kuantitatif, serta pengolahan dan analisis data menggunakan metode SEM-PLS dengan bantuan software SmartPLS v.3 terhadap 130 responden yang ada di kota Payakumbuh. Hasil penelitian menunjukkan bahwa secara langsung variabel persepsi kegunaan, persepsi kemudahan, dan kepercayaan memiliki pengaruh yang signifikan terhadap sikap konsumen. Kemudian, sikap konsumen memiliki pengaruh yang signifikan terhadap minat untuk menggunakan ulang layanan PayoApp. Selain itu, sikap konsumen memiliki peran mediasi dalam mempengaruhi hubungan antara variabel exogen dengan variabel endogen dalam penelitian ini.
Efektivitas Iklan Maxim Terhadap Ingatan Merek (Brand Image) Pelanggan di Sumatera Barat Desri, Syuryatman; Datul Ulfa, Rahmi; Nanda Saputra, Habib; Khairun Nisa, Mutia
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maxim merupakan salah satu bisnis transportasi online. Kesan konsumen terhadap suatu merek mungkin dipengaruhi secara positif atau negatif oleh iklan. Metode dalam melakukan penelitian ini adalah teknik kualitatif dengan analisis deskriptif melalui kuesioner yang disebarkan kepada warga Sumatera Barat. Berdasarkan hasil penelitian dapat disimpulkan bahwa sudah banyak yang menggunakan aplikasi maxim sebagai aplikasi transportasi online, maxim-food, maxim-delivery, dan lainnya. Promosi pemasaran yang dilakukan pada platfrom YouTube sangat efektif bagi iklan maxim karena dapat menjangkau berbagai calon konsumen yang berada dimana saja. Hal ini dibuktikan dengan berbagai macam usia yang mengakses YouTube dan iklan maxim dikenal oleh calon kunsumen.
Co-Authors Adinarta, Bima Satria Ahmad, Faisal Ali Ahmadun, Ahmadun Amalia, Renada Auliya, Yuka Amarasri Azifa Zahra, Hema Datul Ulfa, Rahmi Destiani, Risma Fadilla, Sarah Faikhotul Fikri Maulana, Fikri Fitriandi, Fitriandi Fresti Putri, Suci Graha, Fager Van Hanif, Fadhlan Irwan, Suryadi Khairun Nisa, Mutia Kusuma, Muhammad Eko Abrian Lorenzha, Maharani Lucky Mahesa Yahya Maharani, Riska Mawadda, Firli Nanda Saputra, Habib Nelvia Iryani Oktavia, Vivi Rahmi, Desi Yulia Rahmi, Mufida Ramadhani, Pia Satria Adinarta, Bima Setiawan, Myko Hadi Shadiq, Al Furqan Sirait, Evi Susiana Susiana Ulfa, Rahmi Datul Ulfa, Srimaria Wibowo, Teguh Setiawan Yollanda, Feby Zahra, Melkia Zikra, Zeni Nur Zulfitri, Viona