Garuda - Garba Rujukan Digital

Pengaruh Kualitas Produk, Harga, dan Daya Tarik Iklan terhadap Kepuasan Pelanggan Sri Wahyu Eko Prasetyo; Kusdiyanto
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 2 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i2.276

Salah satu strategi yang digunakan oleh perusahaan adalah menggunakan branding untuk meningkatkan kualitas produknya. Mengingat konsumen saat ini lebih memperhatikan jaminan kualitas produksi daripada sekadar memenuhi kebutuhan mereka, maka pentingnya peran merek menjadi semakin besar. Memperhatikan harga dan kualitas produk menjadi sangat penting untuk menjaga citra di mata pelanggan. Tujuan dari penelitian ini ialah untuk menganalisis kepuasan pelanggan dipengaruhi oleh kualitas produk, biaya, dan daya tarik iklan. Pendekatan penelitian ini menggunakan teknik kuantitatif untuk melakukan studi eksplanatori. Partisipan penelitian ini terdiri dari pelanggan bengkel Phetong Grafis Boyolali. Purposive sampling yang dikombinasikan dengan non-probability sampling ialah metode yang digunakan untuk pengambilan sampel penelitian ini. Terdapat 150 responden dalam sampel penelitian ini. Data primer digunakan dalam pembuatan penelitian ini. Penyebaran kuesioner menjadi metode pengumpulan data dalam penelitian ini. Melalui aplikasi SPSS, peneliti menggunakan bantuan komputer untuk menganalisis data. Hasil penelitian ini ialah bahwa kualitas Produk memiliki nilai t hitung > t tabel (3,069>1,975) dan nilai signifikansi 0,003<0,05. Jadi kualitas produk berpengaruh signifikan terhadap Kepuasan Pelanggan sehingga hipotesis pertama diterima. Harga memiliki nilai t hitung > t tabel (5,537>1,975) dan nilai signifikansi 0,000<0,05. Jadi harga berpengaruh signifikan terhadap Kepuasan Pelanggan sehingga hipotesis kedua diterima. Daya Tarik Iklan memiliki nilai t hitung > t tabel (4,977>1,975) dan nilai signifikansi 0,000<0,05. Jadi daya tarik iklan berpengaruh signifikan terhadap Kepuasan Pelanggan sehingga hipotesis ketiga diterima.

Investment Education and Literacy Saputro, Edy Purwo; Kusdiyanto; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.250

Investment is one of the keys to supporting accelerated development in poor developing countries, including Indonesia. Therefore, investment cannot be ignored. It is not only related to growth but also employment in various sectors, both formal and informal. Thus, successful investment has a systemic impact to support development. The purpose of this activity is to provide an understanding of investment education and literacy. The main target is the millennial generation, especially from the younger generation with the selection of respondents, namely students of the FEB UMS management program. The activity was carried out on Wednesday, January 11, 2023 at G22 FEB UMS with material, namely structured explanations through power point slides - PPT involving 20 FEB UMS management students. The results show that perceptions about investment are still low so education and literacy are important.

Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.

Pengaruh Stress Kerja, Budaya Organisasi, dan Kompensasi terhadap Kinerja Tenaga Terdidik Universitas Muhammadiyah Surakarta Muhammad Alwi Shihab; Kusdiyanto
Jurnal Manajemen Dirgantara Vol 17 No 2 (2024): Jurnal Manajemen Dirgantara, Desember 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i2.1317

The aim of this study was to analyze the effect of work stress, organizational culture, and compensation on the performance of educated personnel of Surakarta Muhammadiyah University. This research uses quantitative methods. The population in this study were all educated personnel of Universitas Muhammadiyah Surakarta. The sampling method of this research is non-probability sampling with purposive sampling technique. The data sources of this research are primary data and secondary data. The data collection technique used a questionnaire. The research data analysis technique with the help of SPSS software. The results of this study are that Job Stress has a significant effect on Employee Performance. Organizational Culture has a significant effect on Employee Performance. Compensation has a positive effect on Employee Performance.

Pengaruh Digital Marketing, Brand Ambasssador Exo, Dan Brand Image Terhadap Minat Beli Scarlett Whitening (Studi Kasus Pada Penggemar Exo Di Surakarta) Hana Yulita Safitri; Kusdiyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7918

This study aims to analyze the effect of digital marketing, EXO brand ambassador, and brand image on purchase intention of Scarlett Whitening products among EXO fans in Surakarta. A quantitative approach was used by collecting data through closed questionnaires distributed to 100 respondents selected using purposive sampling. The variables studied include digital marketing, brand ambassador, and brand image, measured with relevant indicators. The results show that digital marketing, EXO brand ambassador, and brand image have a significant effect on purchase intention. Effective digital marketing through social media and creative promotions can attract consumer interest, while EXO’s involvement as a brand ambassador builds an emotional connection with fans, strengthening positive perceptions of the product. A positive brand image also plays an important role in building trust and increasing purchase intention. This study provides practical implications for companies in developing digital marketing strategies and selecting the right brand ambassador.

Pengaruh Employer Branding, Reputasi Perusahaan, Informasi Sosial Media dan Corporate Social Responsibility terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z Kusdiyanto; Ishbah, Faliqul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4025

This study aims to analyze the influence of employer branding, corporate reputation, social media information, and corporate social responsibility on the intention to apply for jobs among millennials and Generation Z in Surakarta. The approach used in this study is quantitative, employing a survey method with questionnaires distributed to 100 respondents who meet the criteria. Data analysis was conducted using the Structural Equation Model (SEM) with Partial Least Square (PLS). The results show that employer branding, corporate reputation, social media information, and corporate social responsibility have a positive and significant influence on the intention to apply for jobs. Employer branding and corporate reputation enhance the company's attractiveness to potential job applicants. Information disseminated through social media also plays a crucial role in attracting application interest. Additionally, corporate social responsibility conducted by the company positively impacts the perception of potential employees. This study implies that companies need to pay attention to branding strategies, maintain their reputation, utilize social media, and enhance social responsibility to attract job application interest from millennials and Generation Z.

Pengaruh Motivasi Kerja, Kedisiplinan Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai: Studi di Badan Pertanahan Nasional Klaten Syahrul Nur Fauzi; Kusdiyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5188

Employee performance in carrying out work influences various things such as the condition of employee behavior while working. Employee performance greatly influences discipline, motivation and the work environment, this can be seen directly in the work results. A very important problem is to be able to know significantly about employee performance so that they can be more productive. This research aims to find out how significantly influences motivation, discipline and the environment on performance, especially in the BPN Office of Klaten Regency. The objects of this research are employees of the Klaten Regency BPN office. This research took a sample of 125 employees using the Solvin formula. This research uses two data, namely primary data and secondary data. The data collection method uses a questionnaire, then it is measured using a Likert scale of one to five and Structural Equation Model (SEM) analysis via partial least squares (Smart-PLS). And the research results will show how significant the influence of motivation, environment and discipline is on the performance of Klaten Regency BPN Office employees.

Pengaruh Job Insecurity, Job Stress, dan Work Environment Terhadap Turnover Intention Karyawan: Studi Kasus pada Karyawan di Kota Solo Erliana Nur Rahmadiani; Kusdiyanto
Economic Reviews Journal Vol. 3 No. 1 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i1.159

Human resources are an important aspect of a company. Without qualified human resources, a company cannot achieve its goals properly. However, these human resources also need to be managed, so that they provide good performance. The management process is not easy, because it involves various elements, such as leaders, employees and the management system itself. Therefore, in a company, a problem called turnover intention often arises. This study tries to examine what influences turnover intention, such as in this study involving job insecurity, job stress, and work environment variables. This study used a sample size of 150 respondents, namely employees in Solo City. The non-probability sampling method uses purposive sampling method. Data collection using a questionnaire distributed via Google Form. Data analysis was carried out using Smart PLS 3.0. This study produces findings that job insecurity affects turnover intention, job stress affects turnover intention, and work environment has no effect on turnover intention.

Analisis Pengaruh Motivasi Kerja, Disiplin Kerja, dan Kompensasi Terhadap Kinerja Karyawan pada CV. Siuk Body Repair Daffa Adhipratama, Fahrizal; Kusdiyanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.4499

The purpose of this research is to analyze the effect of work motivation, work discipline, and compensation on employee performance. By using a quantitative approach. The population in the study were all workers at Cv. Siuk Body Repair and the research sample was 50 employee taken with saturated sampling technique. The data analysis method used is data instrument test, classical assumption test, coefficient of determination test, t-test and f-test. Based on the results of hypothesis testing, it shows that partially motivation, discipline and compensation have a significant positive effect on the performance of employees of dicv siuk body repair. Based on the f test, the variables of motivation, discipline and compensation simultaneously have a significant positive effect on employee performance at dicv siuk body repair.

Pengaruh Employer Branding, Reputasi Perusahaan, Informasi Sosial Media dan Corporate Social Responsibility terhadap Niat Melamar Pekerjaan Generasi Milenial dan Generasi Z Kusdiyanto; Ishbah, Faliqul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4025

This study aims to analyze the influence of employer branding, corporate reputation, social media information, and corporate social responsibility on the intention to apply for jobs among millennials and Generation Z in Surakarta. The approach used in this study is quantitative, employing a survey method with questionnaires distributed to 100 respondents who meet the criteria. Data analysis was conducted using the Structural Equation Model (SEM) with Partial Least Square (PLS). The results show that employer branding, corporate reputation, social media information, and corporate social responsibility have a positive and significant influence on the intention to apply for jobs. Employer branding and corporate reputation enhance the company's attractiveness to potential job applicants. Information disseminated through social media also plays a crucial role in attracting application interest. Additionally, corporate social responsibility conducted by the company positively impacts the perception of potential employees. This study implies that companies need to pay attention to branding strategies, maintain their reputation, utilize social media, and enhance social responsibility to attract job application interest from millennials and Generation Z.

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