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All Journal Jurnal Manajemen Dirgantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Urecol Journal. Part F: Community Development Journal of Ekonomics, Finance, and Management Studies
Kusdiyanto
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Pengaruh Kualitas Produk, Harga, dan Daya Tarik Iklan terhadap Kepuasan Pelanggan Sri Wahyu Eko Prasetyo; Kusdiyanto
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol 4 No 2 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v4i2.276

Abstract

Salah satu strategi yang digunakan oleh perusahaan adalah menggunakan branding untuk meningkatkan kualitas produknya. Mengingat konsumen saat ini lebih memperhatikan jaminan kualitas produksi daripada sekadar memenuhi kebutuhan mereka, maka pentingnya peran merek menjadi semakin besar. Memperhatikan harga dan kualitas produk menjadi sangat penting untuk menjaga citra di mata pelanggan. Tujuan dari penelitian ini ialah untuk menganalisis kepuasan pelanggan dipengaruhi oleh kualitas produk, biaya, dan daya tarik iklan. Pendekatan penelitian ini menggunakan teknik kuantitatif untuk melakukan studi eksplanatori. Partisipan penelitian ini terdiri dari pelanggan bengkel Phetong Grafis Boyolali. Purposive sampling yang dikombinasikan dengan non-probability sampling ialah metode yang digunakan untuk pengambilan sampel penelitian ini. Terdapat 150 responden dalam sampel penelitian ini. Data primer digunakan dalam pembuatan penelitian ini. Penyebaran kuesioner menjadi metode pengumpulan data dalam penelitian ini. Melalui aplikasi SPSS, peneliti menggunakan bantuan komputer untuk menganalisis data. Hasil penelitian ini ialah bahwa kualitas Produk memiliki nilai t hitung > t tabel (3,069>1,975) dan nilai signifikansi 0,003<0,05. Jadi kualitas produk berpengaruh signifikan terhadap Kepuasan Pelanggan sehingga hipotesis pertama diterima. Harga memiliki nilai t hitung > t tabel (5,537>1,975) dan nilai signifikansi 0,000<0,05. Jadi harga berpengaruh signifikan terhadap Kepuasan Pelanggan sehingga hipotesis kedua diterima. Daya Tarik Iklan memiliki nilai t hitung > t tabel (4,977>1,975) dan nilai signifikansi 0,000<0,05. Jadi daya tarik iklan berpengaruh signifikan terhadap Kepuasan Pelanggan sehingga hipotesis ketiga diterima.
Investment Education and Literacy Saputro, Edy Purwo; Kusdiyanto; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.250

Abstract

Investment is one of the keys to supporting accelerated development in poor developing countries, including Indonesia. Therefore, investment cannot be ignored. It is not only related to growth but also employment in various sectors, both formal and informal. Thus, successful investment has a systemic impact to support development. The purpose of this activity is to provide an understanding of investment education and literacy. The main target is the millennial generation, especially from the younger generation with the selection of respondents, namely students of the FEB UMS management program. The activity was carried out on Wednesday, January 11, 2023 at G22 FEB UMS with material, namely structured explanations through power point slides - PPT involving 20 FEB UMS management students. The results show that perceptions about investment are still low so education and literacy are important.
Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Abstract

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.
Pengaruh Stress Kerja, Budaya Organisasi, dan Kompensasi terhadap Kinerja Tenaga Terdidik Universitas Muhammadiyah Surakarta Muhammad Alwi Shihab; Kusdiyanto
Jurnal Manajemen Dirgantara Vol 17 No 2 (2024): Jurnal Manajemen Dirgantara, Desember 2024
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v17i2.1317

Abstract

The aim of this study was to analyze the effect of work stress, organizational culture, and compensation on the performance of educated personnel of Surakarta Muhammadiyah University. This research uses quantitative methods. The population in this study were all educated personnel of Universitas Muhammadiyah Surakarta. The sampling method of this research is non-probability sampling with purposive sampling technique. The data sources of this research are primary data and secondary data. The data collection technique used a questionnaire. The research data analysis technique with the help of SPSS software. The results of this study are that Job Stress has a significant effect on Employee Performance. Organizational Culture has a significant effect on Employee Performance. Compensation has a positive effect on Employee Performance.
Pengaruh Digital Marketing, Brand Ambasssador Exo, Dan Brand Image Terhadap Minat Beli Scarlett Whitening (Studi Kasus Pada Penggemar Exo Di Surakarta) Hana Yulita Safitri; Kusdiyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7918

Abstract

This study aims to analyze the effect of digital marketing, EXO brand ambassador, and brand image on purchase intention of Scarlett Whitening products among EXO fans in Surakarta. A quantitative approach was used by collecting data through closed questionnaires distributed to 100 respondents selected using purposive sampling. The variables studied include digital marketing, brand ambassador, and brand image, measured with relevant indicators. The results show that digital marketing, EXO brand ambassador, and brand image have a significant effect on purchase intention. Effective digital marketing through social media and creative promotions can attract consumer interest, while EXO’s involvement as a brand ambassador builds an emotional connection with fans, strengthening positive perceptions of the product. A positive brand image also plays an important role in building trust and increasing purchase intention. This study provides practical implications for companies in developing digital marketing strategies and selecting the right brand ambassador.
The Influence of Cleanliness, Water Flow, Complaint Response, and Network Maintenance on Customer Satisfaction Levels at PDAM Tirta Makmur, Sukoharjo Regency Firmansyah, Muhammad Jibran; Kusdiyanto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5381

Abstract

The purpose of this study was to examine how water cleanliness, flow continuity, complaint response, and network maintenance affect customer satisfaction at PDAM Tirta Makmur in Sukoharjo Regency. This study employed an explanatory quantitative approach and conducted a survey involving 380 participants. Data were collected through questionnaires and tested using multiple linear regression analysis. The results indicated that all independent variables influenced customer satisfaction both collectively and individually. The variable that most significantly affected customer satisfaction was complaint response, followed by network maintenance, water cleanliness, and flow continuity. According to the regression model used, which had an R Square value of 0.747, these four variables accounted for 74.7% of the variation in customer satisfaction. This study was limited to PDAM customers in Sukoharjo. It offers originality by emphasizing the importance of responsiveness and infrastructure maintenance in improving public services in the clean water sector.
Co-Authors Edy Purwo Saputro Firmansyah, Muhammad Jibran Hana Yulita Safitri Mabruroh Muhammad Alwi Shihab Setyaningrum, Dewi Probowati Sri Wahyu Eko Prasetyo