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Digital Marketing and Global Marketing Kusdiyanto; Saputro, Edy Purwo; Mabruroh; Setyaningrum, Dewi Probowati
Urecol Journal. Part F: Community Development Vol. 3 No. 1 (2023)
Publisher : Konsorsium LPPM Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53017/ujcd.252

Abstract

Global marketing and digital marketing are key in entering the competitive global market. Therefore, competitive advantage is important even though on the other hand it cannot ignore the role of comparative advantage. Related to this, the millennial generation has an interest in knowing, understanding and mapping strategies to enter the global market with digital marketing. The method used was education and literacy involving 20 millennials. Tutorials with slides are expected to increase understanding of global markets and digital marketing. The results show that there is a collective awareness of the importance of understanding global markets and digital marketing to be able to win the competition in the era of globalization.
Improving Student Lifestyles through Health Quality Assurance Nadya; Mabruroh; Naufal
Journal of Educational Management Research Vol. 3 No. 1 (2024)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v2i2.169

Abstract

This paper describes the quality assurance of health in improving the healthy lifestyle of students in Islamic boarding schools, highlighting its impact on students' comfort in learning. The research was conducted at the Nurul Jadid Islamic Boarding School. The research employed a qualitative descriptive method with a case study approach. Data collection techniques included interviews, observation, and documentation. Informants comprised health sector consultants, health division coordinators, and students selected through purposive sampling. Data analysis followed the Milles and Huberman framework, involving data presentation, reduction, and conclusion. The results indicate that the quality of health services at Nurul Jadid is well-assured, evidenced by the numerous health service programs provided by the Health Division. This research is expected to offer contributions and benefits, including (1) an assessment of the extent to which Nurul Jadid Islamic Boarding School has improved student health, (2) evaluation materials for the health service coordinator, and (3) considerations on the importance of enhancing health services for students.
Optimalisasi Bumdesma kampung batik based on One Village One Product: One Village One Prpduct Mabruroh
IDEALITA: Jurnal Pendidikan dan Sosial Keagamaan Vol. 5 No. 2 (2025): September
Publisher : LP2M Sekolah Tinggi Agama Islam Al Falah ( STAIFA ) Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Madura Island has great potential in developing the creative economy, especially because of its rich arts. Pamekasan Regency, as one of the regions in Madura, has artistic potential that can be transformed into a creative industry. However, the problem of capital is the main obstacle. Therefore, the utilization of Village-Owned Enterprises (BUMDes) is a solution to optimize potential and overcome these problems. To overcome this problem, optimization and transformation of BUMDes is needed through the One Village One Product (OVOP) concept. In addition, to create a capital concept that is in accordance with the principles of sharia economics and halal lifestyle, all BUMDes activities must be based on the Sharia Contract. This study uses a descriptive qualitative method to analyze factual problems in the related village. The results of this study are a broader concept of optimizing BUMDes performance, not only focusing on one village one commodity, but also collaborating with several villages with similar potential to produce one superior commodity. In this case, BUMDESMA Kampung Batik was formed. In its formulation, verse analysis is used and as a reinforcement of the Sharia Contract, using Ibn Kathir's interpretation as a reference to regulate capital in accordance with sharia principles. This optimization effort will be carried out from upstream to downstream by forming a community of raw material producers, a community of motif and coloring, a community of designers and convection, and a community of batik waste management.
Strategi Komunikasi Pemasaran Online Produk Batik Sekar Arum Praswati, Aflit Nuryulia; Mabruroh; Wafiatun Mukharomah; Helmia Khalifah Sina; Della Mafiana
Abdi Psikonomi Vol 3, No 4 (2022): Desember 2022
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.vi.1399

Abstract

Kemajuan teknologi dewasa ini semakin pesat, seiring berkembangnya teknologi maka perkembangan perdagangan akan semakin maju. Kemajuan teknologi sejalan dengan kemajuan ilmu pengetahuan. Inovasi pada teknologi muncul untuk memberikan manfaat positif seperti memberikan kemudahan sebagai cara baru untuk melakukan aktivitas sehari-hari. Termasuk teknis pemasaran, yang awalnya secara konvensional namun sekarang ini teknis pemasaran dilakukan secara online melalui media sosial seperti Instagram. Pengabdian masyarakat ini bermitra dengan UMKM Batik Sekar Arum yang berlokasi di Pajang, Laweyan. Pengabdian ini bertujuan untuk meningkatkan keterampilan pelaku UMKM untuk memasarkan produk mereka melalui konten video yang diunggah di Instagram. Kegiatan ini dilaksanakan secara klasikal dengan wawancara dan praktek langsung dengan pelaku UMKM dalam pembuatan video pemasaran. Luaran kegiatan ini akan menghasilkan video pemasaran yang akan diunggah di media sosial batik sekar arum.
PENERAPAN COACHING DALAM SUPERVISI AKADEMIK Mabruroh; Atikah, Cucu
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 4 (2024): Volume 09 No. 04 Desember 2024 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.19113

Abstract

The purpose of this research is to find out about the implementation of academic supervision in schools, related to supervision principles, approaches, techniques, supervision models, instruments, stages of supervision and TIRTA model coaching techniques in academic supervision carried out by school principals for teachers. The method used is a literature review. sourced from books and journals as well as modules relevant to this research. This research provides a good contribution to the development of coaching model supervision that focuses on the context of academic supervision in schools. These findings can provide practical guidance for education practitioners, school principals, teachers and policy developers in improving the quality of learning in schools through innovative approaches, models and supervision techniques.
RESTITUSI DALAM MENANAMKAN DISIPLIN POSITIF PADA MURID Mabruroh; Supriatna, Nana; Hasani, Aceng
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09, Nomor 04, Desember 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.20370

Abstract

The aim of this research is to find out about the concept of restitution as a method for instilling positive discipline in students. Restitution is defined as a process that allows students to correct their mistakes and return to the group with stronger character. Emphasis is placed on the importance of personal growth through reflection, responsibility, and recovery, aimed at strengthening an individual's character and social relationships. With this approach, it is hoped that students can learn from their mistakes and become better emotionally, morally and socially. This article also underlines that making amends is not just about punishment, but rather a recovery process that supports the development of positive character in children. Through the application of positive culture in education, it is hoped that the character of the Pancasila student profile can be realized. Positive discipline is an approach to educating and guiding children that focuses on developing good behavior in a way that respects, supports and builds positive relationships, does not use punishment or threats to correct behavior, positive discipline aims to help children understand the consequences of their actions, learn from mistakes, and develop the social, emotional and moral skills necessary to become a responsible individual.