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All Journal Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara
Suryani Chodidjah
Universitas Asa Indonesia
Economics, Econometrics & Finance Other

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PENGARUH DESTINATION IMAGE, PERSEPSI HARGA, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH (TMII) Stevany Rotua Elesa; Suryani Chodidjah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of destination image, perceived price and facilities on visiting decisions at Taman Mini Indonesia Indah. A total of 100 respondents were taken as samples using the Accidental Sampling method. Data analysis research uses multiple linear analysis with the help of IBM Statistics 26 software. The results of the hypothesis using the t test explain that destination image, price perceptions and facilities are proven to have a partial and significant influence on visiting decisions. Furthermore, through the f test it can be seen that destination image, price perceptions and facilities together have an effect on visiting decisions.
PENGARUH WISATA EDUKASI, NIAT PERILAKU, DAN LOKASI TERHADAP NIAT BERKUNJUNG ULANG KE TAMAN ISMAIL MARZUKI JAKARTA Leni Anggraini; Suryani Chodidjah
Human Capital Development Vol 10 No 2 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of educational tourism, behavioral intention and location on the intention to return to Taman Ismail Marzuki Jakarta. The population involved in this study were tourists at Taman Ismail Marzuki using the accidental sampling method with a total of 100 respondents. This study used data analysis using quantitative methods assisted by SPSS version 26 software. The results showed that the educational tourism variable had a positive and significant influence on intention to return. Behavioral intention has a positive and significant influence on intention to revisit. Location has a positive and significant influence on the intention to revisit. Simultaneously, educational tourism, behavioral intention, and location influence intention to revisit by 66.4% while the remaining 33.3% is influenced by other factors not included in this study.
Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Di Kopi Kenangan Kevin Afriandi Sihombing; Suryani Chodidjah
Journal of Economics, Bussiness and Management Issues Vol. 3 No. 1 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v3i1.821

Abstract

This study aims to analyze the influence of service quality, product quality, and promotion on consumer purchase decisions at Kopi Kenangan. Using a quantitative research approach, data were collected through questionnaires distributed to 100 respondents who are regular customers in Bekasi. The sampling method applied was simple random sampling, and the collected data were analyzed using multiple linear regression tests with SPSS 25 software. The results show that partially, product quality and promotion have a positive and significant effect on purchase decisions, while service quality does not have a significant effect. This indicates that consumers tend to prioritize product attributes—such as taste consistency and beverage quality—as well as the attractiveness of promotional offers when making purchasing decisions. However, simultaneously, the three variables together have a significant influence on consumer purchase decisions. These findings highlight that product quality and promotion play a dominant role in shaping consumer behavior at Kopi Kenangan. Therefore, the company should focus on maintaining superior product standards and developing innovative promotional strategies, while continuing to uphold service quality as a supporting factor to enhance customer satisfaction and loyalty.
PENGARUH PERSEPSI HARGA, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Muhammad Iqbal; Suryani Chodidjah
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the influence of price perception, brand image, and promotion on the purchasing decisions of Es Teh Indonesia consumers at TB. Simatupang. The research used a quantitative approach with a survey method by distributing questionnaires to 100 respondents selected through purposive sampling based on criteria relevant to the research objectives. Data were analyzed using multiple linear regression to identify partial and simultaneous effects of the three independent variables on the dependent variable, namely consumer purchasing decisions. The results show that price perception, brand image, and promotion jointly have a significant influence on purchasing decisions. Partially, each variable also has a positive and significant effect. Among these variables, promotion is the most dominant factor in driving purchasing decisions, as it can attract attention, create interest, provide clear information, build emotional connections, foster strong trust, and increase the likelihood of repeated purchases consistently and sustainably in the future
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA CAFE SUDUT TIMUR Wanda Pandu Dechlisa Yarsah; Suryani Chodidjah
Human Capital Development Vol 12 No 3 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the influence of product quality, promotion, and price perception on consumer purchase decisions at Corner Timur Café. The method used is quantitative method with a survey approach. The population in this study includes all consumers of Corner Timur Café, with a total of 127 respondents selected through purposive sampling during visits to the café in March 2025. Data were collected through the distribution of questionnaires and analyzed using SPSS software version 25. The results showed that product quality and promotion had a positive and significant effect on consumer purchase decisions, while price perception did not have a significant effect. These findings indicate that purchasing decisions are influenced more by the quality of the products offered and the effectiveness of promotions rather than price considerations. Therefore, it is recommended that Corner Timur Café prioritize improving product quality and developing a more attractive promotional strategy to increase consumer appeal and encourage increased sales.
Pengaruh citra merek, kualitas pelayanan, dan promosi terhadap keputusan menginap hotel Aryaduta Menteng Drian Rizki Darmayudha; Suryani Chodidjah
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk mengetahui peran citra merek, kualitas pelayanan, dan promosi dalam meningkatkan keputusan menginap di hotel Aryaduta Menteng. Penelitian ini menggunakan pendekatan kuantitatif dalam bentuk survey. Jumlah responden sebanyak 130 tamu yaitu 30 data untuk uji validitas dan reliabilitas kemudian 100 data digunakan untuk uji lanjutan. Tamu dipilih menggunakan accidental sampling yang mana pengambilan sampel dilakukan secara acak, tanpa perencanaan terlebih dahulu. Pengukuran instrumen dengan skala likert mengacu pada variabel dan indiktaor penelitian. Analisis Data menggunakan analisis regresi linier berganda dengan bantuan software SPSS 24. Temuan penelitian menunjukan bahwa citra merek dan promosi tidak berpengaruh dalam keputusan menginap, sementara kualitas pelayanan memiliki pengaruh positif terhadap keputusan menginap di hotel Aryaduta Menteng. Tetapi variable citra merek, kualitas pelayanan, dan promosi secara bersama sama berpengaruh terhadap keputusan menginap di hotel Aryaduta Menteng.
Co-Authors Drian Rizki Darmayudha Kevin Afriandi Sihombing Leni Anggraini Muhammad Iqbal Stevany Rotua Elesa Wanda Pandu Dechlisa Yarsah