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All Journal Jurnal El-Hamra : Kependidikan dan Kemasyarakatan JOURNAL J-MPI: JURNAL MANAJEMEN PENDIDIKAN, PENELITIAN DAN KAJIAN KEISLAMAN
Rohmat
UIN Prof. K.H. Saifuddin Zuhri Purwokerto
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI, PERAN DAN FUNGSI KEHUMASAN DI LEMBAGA PENDIDIKAN ISLAM Viktori Aziz; Rohmat
Jurnal El-Hamra : Kependidikan dan Kemasyarakatan Vol. 7 No. 1 (2022): Jurnal El-Hamra : Kependidikan dan Kemasyarakatan
Publisher : CV. Amerta Media

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Abstract

One of the important aspects of educational institutions is managing public relations (PR), because educational institutions are in the midst of society and are always in touch in establishing pedagogical and sociological cooperation so that it benefits both parties. Likewise with Islamic Educational Institutions (pesantren) which inevitably have to start shifting from their previous understanding by paying attention to the public relations strategy with all its requirements. One of the strategies to introduce the institution is to create and introduce a central icon (the figure of the kyai) which must be packaged in such a way that in addition to the kyai having qualified religious abilities, the kyai figure is also required to have high integrity. In addition to the competence and integrity of the kyai, Islamic educational institutions must also begin to develop a more professional institutional management system. Keywords: strategy, role, function of public relations, Islamic educational institutions
MANAJEMEN HUBUNGAN MASYARAKAT PERSPEKTIF ISLAM DI SD MUHAMMADIYAH PURWOKERTO Fatimatuzzahro Laeliyah; Novan Ardy Wiyani; Rohmat
JOURNAL J-MPI : JURNAL MANAJEMEN PENDIDIKAN, PENELITIAN DAN KAJIAN KEISLAMAN Vol. 5 No. 2 (2026): JOURNAL J-MPI: JURNAL MANAJEMEN PENDIDIKAN, PENELITIAN DAN KAJIAN KEISLAMAN
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) STIT Muhammadiyah Tempurejo, Ngawi, Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63353/8badr637

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis manajemen hubungan masyarakat perspektif Islam di SD Muhammadiyah Purwokerto yang meliputi perencanaan, pengorganisasian, pelaksanaan, dan pengawasan berdasarkan nilai-nilai shidiq, tabligh, amanah, dan fathonah (STAF). Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi yang melibatkan kepala sekolah, penanggung jawab humas, guru, serta pihak terkait. Analisis data menggunakan model Miles and Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diuji melalui triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan bahwa manajemen humas di SD Muhammadiyah Purwokerto telah dilaksanakan secara sistematis melalui penyusunan program berbasis visi sekolah, pembagian tugas yang jelas, pelaksanaan komunikasi dan kemitraan dengan orang tua serta masyarakat, dan evaluasi berkala terhadap program humas. Implementasi nilai-nilai Islam dalam setiap fungsi manajemen humas mampu membangun citra positif sekolah, meningkatkan kepercayaan masyarakat, serta memperkuat kerja sama antara sekolah dengan seluruh pemangku kepentingan.
Co-Authors Fatimatuzzahro Laeliyah Novan Ardy Wiyani Viktori Aziz