Ratu Aimartasia
Universitas PGRI Adi Buana Surabaya

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Analisis Terhadap Peluang dan Strategi Pengembangan Ide Bisnis DIY Charm di Indonesia Mohammad Afrizal miradji; Bayu Adi; Tania Eka Sabrina; Ratu Aimartasia; Dwi Helena Yuliastari; Galang Trian Saputra; Abiansyah Abiansyah
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/m636wj50

Abstract

This study aims to analyze market opportunities and development strategies for the DIY Charm business idea in Indonesia. The growing interest in creative products that emphasize personalization and emotional value has created significant potential for DIY Charm to develop as part of the creative industry. This research employs a descriptive qualitative approach using literature review, observation, and strategic analysis through SWOT and Business Model Canvas frameworks. The findings indicate that DIY Charm benefits from strong market opportunities driven by consumer lifestyle trends, digital platform utilization, and the increasing role of UMKM in the national economy. Product differentiation, branding consistency, digital marketing strategies, and community engagement emerge as key factors in supporting business growth. The study highlights that a well-structured business model and adaptive strategy are essential for maintaining competitiveness and long-term sustainability. The results are expected to serve as a reference for entrepreneurs and stakeholders in developing creative business ideas that align with market dynamics in Indonesia.
Menelaah Hakikat, Instrumentasi, dan Praksis Demokrasi Pancasila Mahasiswa Akuntansi Universitas PGRI Adi Buana Surabaya Rahmi Tara Iman Aisyah; Ratu Aimartasia; Achmad Ali Rizal; Vicha Cahyani Kueain; Ella Djamilah Syah; Icha Nurul Laili Fitrah; Muhammad Rizki Rizal Maulana; Aviv Syafiin Rifai’i; Muhammad Bintang Prayoga; Rayhan Kanza Albani; Gunita Gunita; Lizaristi Berliana Putri; Nazhwa Lahmirza Masyithoh; Suyono Suyono
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 3 (2024): September: Jurnal Pendidikan dan Sosial Humaniora
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i3.4077

Abstract

This article discusses the nature, instrumentation and practice of Pancasila democracy for accounting students. Pancasila Democracy is a democratic system based on the values ​​of Pancasila, namely Belief in One Almighty God, Just and Civilized Humanity, Indonesian Unity, Democracy Led by the Wisdom of Wisdom in Deliberation/Representation, and Social Justice for All Indonesian People. Accounting students as agents of change have an important role in realizing Pancasila democracy. They need to understand the essence of Pancasila democracy, the instruments used to make it happen, and how to practice it in everyday life. This article aims to: 1). Analyzing the nature of Pancasila democracy 2). Identifying Pancasila democratic instruments 3). Studying the democratic practices of Pancasila for accounting students. The research method used is literature study by collecting opinions from various students. The research results show that Pancasila democracy is a unique democratic system and is in accordance with the cultural values ​​of the Indonesian nation. Pancasila's democratic instrumentation includes the constitution, laws and state institutions. Accounting students can practice Pancasila democracy in everyday life by: 1). Participate in political and social activities, 2). Maintaining tolerance and harmony between religious communities, 3). Preserving Indonesian culture, 4). Building a just and prosperous society. Knowledge and understanding of Pancasila democracy for accounting study program students is very important to create a democratic, just and prosperous Indonesia.