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All Journal International Journal of Cyber and IT Service Management (IJCITSM) International Transactions on Artificial Intelligence (ITALIC)
Nimatul Khofifah
University of Raharja
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Library & Information Science

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Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing" Ankur Singh Bist; Vertika Agarwal; Qurotul Aini; Nimatul Khofifah
International Transactions on Artificial Intelligence Vol. 1 No. 1 (2022): International Transactions on Artificial Intelligence
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v1i1.86

Abstract

This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developing digital transformation through digital and traditional marketing. A big challenge is focusing on existing consumers through conventional marketing while reaching out to additional customers through digital marketing. One of the aspects to consider while designing digital technology is the digital divide in some nations.
Apply the Search Engine Optimization (SEO) Method to determine Website Ranking on Search Engines Fifin Alfiana; Nimatul Khofifah; Tarisya Ramadhan; Nanda Septiani; Wahyuningsih Wahyuningsih; Nadia Nur Azizah; Nova Ramadhona
International Journal of Cyber ​​and IT Service Management (IJCITSM) Vol. 3 No. 1 (2023): April
Publisher : International Institute for Advanced Science & Technology (IIAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ijcitsm.v3i1.126

Abstract

In today's digital age, the internet has become an essential tool for various activities, including business promotion. One effective way to promote your business online is by creating a website that offers useful information to visitors. However, simply having a website is not enough; it is crucial to ensure that your website ranks high on search engine results pages (SERPs) in order to attract more visitors. One of the most effective methods to optimize a website for search engines is through search engine optimization (SEO) techniques. These techniques aim to improve a website's visibility on SERPs by using various tactics, such as keyword research, content optimization, and link building. However, it is important to note that SEO optimization is not a one-time task but rather an ongoing process. It requires constant attention and effort to maintain high search engine rankings and ensure the continued success of your online business. By optimizing your website, you can improve its visibility on search engines, attract more visitors, and ultimately drive business growth. It is important to remain vigilant in implementing SEO techniques to maintain high search engine rankings and ensure the continued success of your online business.
Co-Authors Ankur Singh Bist Fifin Alfiana Nadia Nur Azizah Nanda Septiani Nova Ramadhona Qurotul Aini Tarisya Ramadhan Vertika Agarwal Wahyuningsih Wahyuningsih