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iLearning education based on gamification blockchain Qurotul Aini; Nur Azizah; Rahmat Salam; Nuke Puji Lestari Santoso; Shofiyul Millah
Indonesian Journal of Electrical Engineering and Computer Science Vol 26, No 1: April 2022
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v26.i1.pp531-538

Abstract

learning process implemented in universities due to COVID-19 has brought significant disruption to education. Interest and motivation to learn are very important in the learning process. It takes a platform that supports students to be motivated in running the activity hours well. Learning techniques that can be chosen are collaborative and creative learning in achieving effective graduate outcomes with the support of the Merdeka Campus program. This research aims to make gamification techniques to make students more creative, innovative, and interactive by utilizing the concepts of learning and playing. Furthermore, a learning platform based on blockchain technology can support quality universities as a layer of control in implementing security and fun learning. With gamification techniques in collaboration with blockchain technology, all devices connected to the network will become nodes or servers. This study uses agile development methods based on iterative and incremental models to create a distributed storage blockchain algorithm, and IPFS used to build the GamiChain iLearning education model (gamification blockchain). It can be concluded that GamiChain (gamification blockchain) can support the Merdeka Campus program, which can provide facilities for students to develop their potential and prepare excellent and outstanding graduates.
Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing" Ankur Singh Bist; Vertika Agarwal; Qurotul Aini; Nimatul Khofifah
International Transactions on Artificial Intelligence Vol. 1 No. 1 (2022): International Transactions on Artificial Intelligence
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v1i1.86

Abstract

This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developing digital transformation through digital and traditional marketing. A big challenge is focusing on existing consumers through conventional marketing while reaching out to additional customers through digital marketing. One of the aspects to consider while designing digital technology is the digital divide in some nations.