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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian West Science Komsospol
Rama Buci Wiltar
Universitas Muhammadiyah Kotabumi
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pelatihan dan Pendampingan Komunikasi Pemasaran Digital Sebagai Upaya Peningkatan Brand Awarness SMA Muhammadiyah 1 Kotabumi Marini Marini; Hagi Julio Salas; Selvira Rani Meirianticha; Novriansyah Novriansyah; Irma Amelinda; Ratu Jelita Pembayun; Rama Buci Wiltar
Jurnal Pengabdian West Science Vol 3 No 07 (2024): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v3i07.1416

Abstract

Perkembangan tekonlogi telah menciptakan ruang baru bagi kegiatan komunikasi pemasaran yang dapat dilakukan secara digital. Komunikasi pemasaran digital menjadi media efektif dalam mendorong brand awareness sebuah lembaga pendidikan ditengah krisis atau persaingan. SMA Muhammaidyah 1 Kotabumi menjadi mitra pengabdian ini. Masalah yang sedang dihadapi SMA Muhammadiyah 1 Kotabumi adalah kurangnya pengetahuan dan pemahaman dalam mengelola media sosial sebagai media komunikasi pemasaran sekolah dalam meningkatkan minat siswa dan brand awareness. Tim pengabdian melakukan kegiatan pendampinagn dan pelatihan mengenai komunikasi pemasaran digital yang dilakukan melalui metode PAR (Participation Action Research). Hasil dari kegiatan pengabdian menunjukan perubhanterhadap mitra yang menjadi lebiah mengetahui dan memahami pengelolaan komuniksai pemasaran digital yang efektif melalui media sosial. Media sosial mulai dapat disi dengan konten-konten yang cukup menarik.
Komunikasi Inovasi dalam Membangun Daya Tarik Agrowisata Lembah Bambu Kuning di Desa Abung Jayo Rama Buci Wiltar; Hagi Julio Salas
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5863

Abstract

The development of locally based agrotourism requires continuous innovation supported by strategic communication to ensure sustainable competitiveness. While previous studies have largely focused on tourism promotion strategies or community empowerment communication, limited research has specifically examined innovation communication in independently managed agrotourism through Rogers’ Diffusion of Innovation framework. This study aims to analyze how innovation communication is constructed and diffused by the management of Lembah Bambu Kuning Agrotourism in Abung Jayo Village by emphasizing innovation attributes, communication channels, time, and the social system. This research employed a descriptive qualitative approach using in-depth observation, semi-structured interviews, and documentation. Informants included the owner, the social media manager, and five repeat visitors selected through purposive sampling. The findings reveal that innovation communication is not merely promotional but functions as a diffusion mechanism that shapes visitors’ knowledge, persuasion, and adoption stages. Digital platforms such as Instagram and TikTok serve as interactive communication channels that strengthen perceived relative advantage and observability of innovations through visual storytelling and live streaming. TikTok Live, in particular, enhances trialability and reduces uncertainty by enabling real-time clarification and engagement. Repeated exposure through algorithm-driven features such as the For You Page (FYP) accelerates awareness formation and influences visit decisions. However, minor discrepancies between online representations and on-site experiences highlight the importance of managing expectation congruence in innovation communication. Theoretically, this study extends Rogers’ diffusion of innovation perspective into the context of community-based agrotourism by demonstrating how digital interactivity reshapes diffusion processes in rural tourism settings. Practically, the findings offer strategic insights for small-scale tourism managers on designing adaptive, transparent, and participatory innovation communication to strengthen visitor trust and long-term sustainability.
Peran Komunikasi Antarbudaya Tour Guide dalam Meningkatkan Pengalaman Wisatawan di Bali. Julita Mustika; Rama Buci Wiltar; Ratu Jelita; Rizky Putry Nelsya; Roxanne Tambunan; Selvira Rani; Hagi Julio Salas
Komsospol Vol 5 No 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47637/komsospol.v5i2.2038

Abstract

This research explores the role of intercultural communication performed by tour guides in enhancing tourist experiences in Bali. The study is grounded in the discipline of communication studies, particularly in the field of intercultural communication, where tour guides are positioned as cultural mediators who bridge interactions between tourists and local communities. The topic was selected because the effectiveness of communication between guides and tourists from diverse cultural backgrounds determines satisfaction, loyalty, and destination image. Using a descriptive qualitative method with field research, data were collected through in-depth interviews, observations, and documentation involving certified tour guides and tourists. Guided by the Anxiety/Uncertainty Management Theory (Gudykunst, 1991) and Face Negotiation Theory (Ting-Toomey, 1999), the study examines how communication competence reduces uncertainty, manages cultural differences, and maintains mutual respect. The findings indicate that tour guides in Bali not only deliver information but also serve as storytellers and cultural interpreters who create meaningful and emotionally engaging experiences. They demonstrate cultural and religious sensitivity by adjusting narratives and behavior according to tourists’ backgrounds, thus fostering inclusive and harmonious interactions. The research contributes theoretically by reaffirming the significance of intercultural communication in tourism contexts and practically by emphasizing the need for continuous training in language, empathy, and cultural adaptation. Ultimately, effective intercultural communication by tour guides enhances satisfaction and strengthens Bali’s image as a welcoming and culturally rich international destination.
Co-Authors Hagi Julio Salas Irma Amelinda Julita Mustika Marini Novriansyah Novriansyah Ratu Jelita Ratu Jelita Pembayun Rizky Putry Nelsya Roxanne Tambunan Selvira Rani Selvira Rani Meirianticha