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All Journal Journal of Economic, Bussines and Accounting (COSTING) West Science Interdisciplinary Studies West Science Nature and Technology
Bekti Utomo
Universitas Sebelas Maret
Humanities Economics, Econometrics & Finance Energy Social Sciences

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The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Siska Yuli Anita; Halek Mu'min; Eka Megawati; Rahmi Setiawati; Bekti Utomo
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
The Effect of Using Environmentally Friendly Materials and Energy Efficiency in the Production Process on Reducing Carbon Emissions in the West Java Automotive Industry Farida Arinie Soelistianto; Tirangga Ansori; Andi Haslinah; Martono Dwi Atmadja; Bekti Utomo
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.934

Abstract

This research quantitatively analyzes the effect of integrating environmentally friendly materials and energy-efficient production processes on reducing carbon emissions in the West Java automotive industry. Through surveys and statistical analysis, the study examines the adoption of sustainable practices among automotive manufacturers and assesses their impact on carbon emissions reduction. Findings indicate that companies actively embracing sustainable practices demonstrate a significant reduction in carbon emissions compared to those with minimal adoption. The results underscore the importance of prioritizing sustainability initiatives within the automotive industry to mitigate environmental impacts and contribute to global efforts to combat climate change.
The Effect of Digitalization on Marine Ecosystem Alignment and the Role of Technology in Natural Resource Management in Sulawesi Bekti Utomo; Rully Fildansyah
West Science Nature and Technology Vol. 2 No. 02 (2024): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v2i02.1022

Abstract

This study aims to review the impact of digitalization on marine ecosystem management with a specific focus on Sulawesi, Indonesia. It explores how advanced technologies such as remote sensing, Geographic Information Systems (GIS), machine learning, and blockchain are revolutionizing the monitoring, predictive capabilities, and sustainability practices in marine resource management. The review highlights both the transformative potential of these technologies and the associated challenges including infrastructural limitations, skill gaps, and the lagging adaptation of policy frameworks. The integration of traditional ecological knowledge (TEK) with modern digital tools is emphasized as a critical approach for enhancing the effectiveness and acceptability of technological interventions in marine conservation efforts. The findings suggest that while digital tools offer substantial benefits for ecosystem management, their full potential can only be realized through strategic solutions to overcome existing barriers, fostering an inclusive approach that combines innovation with traditional practices. This review contributes to the understanding of digitalization's role in marine ecosystem sustainability and provides a foundation for future research directions.
PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN KAPABILITAS INOVASI TERHADAP PERTUMBUHAN UMKM DI KAWASAN JABODETABEK Yossi Hendriati; Anita Kusuma Dewi; Mislan Sihite; Bekti Utomo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12114

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan, orientasi pasar, dan kapabilitas inovasi terhadap pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di kawasan Jabodetabek. Dengan menggunakan metode survei terhadap 150 UMKM, hasil penelitian menunjukkan bahwa ketiga variabel ini memiliki pengaruh signifikan terhadap pertumbuhan UMKM. Orientasi kewirausahaan memungkinkan UMKM untuk lebih inovatif dan proaktif dalam menghadapi dinamika pasar. Orientasi pasar mendukung pemahaman yang lebih baik terhadap kebutuhan pelanggan, yang berkontribusi pada peningkatan loyalitas pelanggan dan pertumbuhan bisnis. Kapabilitas inovasi memungkinkan UMKM untuk menciptakan produk dan layanan yang lebih unggul, serta mengoptimalkan proses bisnis, sehingga meningkatkan daya saing dan kinerja perusahaan. Temuan ini memberikan implikasi praktis bagi pengelola UMKM untuk lebih menekankan pada pengembangan orientasi kewirausahaan, orientasi pasar, dan kapabilitas inovasi sebagai strategi utama untuk mendorong pertumbuhan bisnis yang berkelanjutan. Penelitian ini juga berkontribusi pada literatur akademik dengan memperkaya pemahaman mengenai faktor-faktor yang mempengaruhi pertumbuhan UMKM di kawasan perkotaan yang dinamis.
Influence of IoT, Edge Computing, and Real-Time Analytics Systems on Optimizing Resource Management in the Indramayu Fisheries Industry Bekti Utomo; Rahmi Setiawati; Arnes Yuli Vandika
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1446

Abstract

The fisheries industry in Indramayu faces challenges in optimizing resource management due to inefficiencies and a lack of technological integration. This study examines the influence of the Internet of Things (IoT), Edge Computing, and Real-Time Analytics Systems on resource management optimization in the fisheries sector. Using a quantitative approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that IoT has the most significant impact on resource management optimization, followed by Real-Time Analytics Systems and Edge Computing. The integration of these technologies demonstrates a synergistic effect, enabling real-time data collection, efficient processing, and actionable insights. These findings underscore the transformative potential of digital technologies in fostering sustainable and efficient resource utilization. Practical recommendations include investing in infrastructure, enhancing technical skills, and promoting technology adoption through policy support. This research contributes to the growing body of knowledge on digital transformation in resource-intensive industries.
Co-Authors Andi Haslinah Arnes Yuli Vandika Dewi, Anita Kusuma Eka Megawati Farida Arinie Soelistianto Halek Mu'min Martono Dwi Atmadja Mislan Sihite Rahmi Setiawati Rully Fildansyah Siska Yuli Anita Tirangga Ansori Yossi Hendriati