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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Community Development Journal: Jurnal Pengabdian Masyarakat West Science Interdisciplinary Studies VISA: Journal of Vision and Ideas West Science Nature and Technology
Bekti Utomo
Universitas Sebelas Maret
Humanities Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Relationship Between Environmentally Friendly Product Innovation, Sustainable Marketing Strategy, and Customer Satisfaction to Financial Performance in the Sustainable Fashion Industry in Indonesia Siska Yuli Anita; Halek Mu'min; Eka Megawati; Rahmi Setiawati; Bekti Utomo
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.929

Abstract

This research investigates the interplay between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance in the sustainable fashion industry of Indonesia. A quantitative approach using structural equation modeling (SEM) with partial least squares (PLS) analysis was employed to analyze data collected from consumers and key stakeholders in the Indonesian fashion market. The findings reveal significant positive relationships between eco-friendly product innovation, sustainable marketing strategy, customer satisfaction, and financial performance. Specifically, eco-friendly product innovation and sustainable marketing strategy were found to positively influence customer satisfaction and financial performance, highlighting the importance of integrating sustainability principles into product development and marketing strategies. Additionally, customer satisfaction emerged as a critical driver of financial performance, underscoring the importance of delivering value and positive experiences to consumers in the sustainable fashion sector. These findings have important implications for fashion businesses, policymakers, and other stakeholders seeking to promote sustainability and economic growth in the Indonesian fashion industry.
The Effect of Using Environmentally Friendly Materials and Energy Efficiency in the Production Process on Reducing Carbon Emissions in the West Java Automotive Industry Farida Arinie Soelistianto; Tirangga Ansori; Andi Haslinah; Martono Dwi Atmadja; Bekti Utomo
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.934

Abstract

This research quantitatively analyzes the effect of integrating environmentally friendly materials and energy-efficient production processes on reducing carbon emissions in the West Java automotive industry. Through surveys and statistical analysis, the study examines the adoption of sustainable practices among automotive manufacturers and assesses their impact on carbon emissions reduction. Findings indicate that companies actively embracing sustainable practices demonstrate a significant reduction in carbon emissions compared to those with minimal adoption. The results underscore the importance of prioritizing sustainability initiatives within the automotive industry to mitigate environmental impacts and contribute to global efforts to combat climate change.
The Effect of Digitalization on Marine Ecosystem Alignment and the Role of Technology in Natural Resource Management in Sulawesi Bekti Utomo; Rully Fildansyah
West Science Nature and Technology Vol. 2 No. 02 (2024): West Science Nature and Technology
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsnt.v2i02.1022

Abstract

This study aims to review the impact of digitalization on marine ecosystem management with a specific focus on Sulawesi, Indonesia. It explores how advanced technologies such as remote sensing, Geographic Information Systems (GIS), machine learning, and blockchain are revolutionizing the monitoring, predictive capabilities, and sustainability practices in marine resource management. The review highlights both the transformative potential of these technologies and the associated challenges including infrastructural limitations, skill gaps, and the lagging adaptation of policy frameworks. The integration of traditional ecological knowledge (TEK) with modern digital tools is emphasized as a critical approach for enhancing the effectiveness and acceptability of technological interventions in marine conservation efforts. The findings suggest that while digital tools offer substantial benefits for ecosystem management, their full potential can only be realized through strategic solutions to overcome existing barriers, fostering an inclusive approach that combines innovation with traditional practices. This review contributes to the understanding of digitalization's role in marine ecosystem sustainability and provides a foundation for future research directions.
Pengelolaan Kondisi Ekosistem Hutan Mangrove dan Daya Dukung Lingkungan Berbasis Masyarakat di Desa Tanggul Tlare Kecamatan Kedung Kabupaten Jepara Bekti Utomo
VISA: Journal of Vision and Ideas Vol. 4 No. 2 (2024): VISA: Journal of Vision and Ideas (In Press)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i2.2494

Abstract

Mangrove forest management is important in efforts to preserve the environment in coastal areas. This research aims to 1) determine the condition of mangrove forests after rehabilitation, 2) determine the impact of mangrove forest rehabilitation activities on the community, 3) determine the forms of community participation in mangrove forests, 4) determine alternative strategies for ideal mangrove forest management. This research uses a survey approach with interviews and field observations. The population is all coastal residents in the research area, the sampling technique uses “cluster random sampling”. Data collection methods used interviews and field observations, while data analysis on coastal resource management strategies was carried out using a SWOT analysis approach. The research results show that 1) the mangrove vegetation found includes 4 species from 3 families, namely the Avicenniaceae family (Avicennia marina), the Euphorbiaceae family (Excoecariaagallocha), and the Rhizophoraceae family (Rhizophoramucronata, Rhizophoraapiculata, and Bruguieragymnorizum) 2) The impact of mangrove forest rehabilitation in the area research is increasing fish catches, reducing coastal erosion, preventing sea breezes, increasing biota catches (shrimp, crabs, shellfish) on the coast, and turning the area into a tourist attraction area. 3) forms of participation in the form of thoughts amounting to (39.45%), energy (52.94%), expertise (65.91%), and goods/money (50.88%), 4) mangrove management strategy in Tanggul Tlare Village, Jepara Regency consists of 4 main priorities namely community development in carrying out planting based on existing potential, increasing socialization to the community about the dangers of careless logging of mangroves, providing counseling and outreach about the environment and mangrove ecosystems, providing outreach regarding the implementation of government regulations regarding the environment. The conclusions of this research include 1) the mangrove vegetation diversity index value in Tanggul Tlare Village, Kedung District, Jepara Regency is moderately abundant, 2) The impact of rehabilitation activities on mangrove forest management in Tanggul Tlare Village provides good and positive benefits to the community, 3) forms of participation that have been carried out by the community include thoughts, energy, contributions of expertise, and donations of goods/money, 4) community-based mangrove forest management strategies can be developed ideally and sustainably.
Pengelolaan Hutan Mangrove Berbasis Masyarakat di Desa Tanggul Tlare Kecamatan Kedung Kabupaten Jepara Bekti Utomo; Raymundus Putra Situmorang; Ellyta Anggraini
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i8.15903

Abstract

Pengelolaan hutan mangrove merupakan hal yang penting dalam mengupayakan pelestarian lingkungan di kawasan pesisir. Penelitian ini bertujuan untuk 1) mengetahui kondisi hutan mangrove pasca rehabilitasi, 2) mengetahui dampak kegiatan rehabilitasi hutan mangrove terhadap masyarakat, 3) mengetahui bentuk partisipasi masyarakat terhjadap hutan mangrove, 4) mengetahui alternative strategi pengelolaan hutan mangrove secara ideal. Penelitian ini menggunakan pendekatan survei dengan wawancara dan pengamatan lapangan. Populasi adalah seluruh penduduk pesisir di daerah penelitian, teknik sampling menggunakan “cluster random sampling”. Metode pengumpulan data menggunakan wawancara dan observasi lapangan sedangkan analisi data strategi pengelolaan sumberdaya pesisir dilakukan dengan pendekatan Analisis SWOT. Hasil penelitian menunjukan bahwa 1) vegetasi mangrove yang ditemukan meliputi 4spesies dari 3 famili, yaitu family Avicenniaceae (Avicennia marina), family Euphorbiaceae (Excoecariaagallocha), dan family Rhizophoraceae (Rhizophoramucronata, Rhizophoraapiculata,, dan Bruguieragymnorizum) 2) Dampak rehabilitasi hutan mangrove di daerah penelitian adalah meningkatnya hasil tangkapan ikan, mengurangi abrasi pantai, menahan tiupan angin laut, tangkapan biota meningkat (udang, kepiting, kerang) di pesisir, danmenjadikan kawasan tersebut menjadi daerah objek wisata. 3) bentuk partisipasi berupa pikiran sebesar (39.45%), tenaga (52.94%), keahlian (65.91%), dan barang/uang (50.88%), 4) strategi Pengelolaan mangrove di Desa Tanggul Tlare, Kabupaten Jepara terdiri dari 4 Prioritas utama yaitu pengembangan masyarakat dalam melakukan penanaman berdasarkan potensi yang ada, peningkatan sosialisasi kepada masyarakat tentang bahaya penebangan mangrove secara sembarangan, memberikan penyuluhan dan sosialisasi tentang lingkugan dan ekosistem mangrove, memberikan sosialisasi tentang penerapan peraturan pemerintah tentang lingkungan.
PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN KAPABILITAS INOVASI TERHADAP PERTUMBUHAN UMKM DI KAWASAN JABODETABEK Yossi Hendriati; Anita Kusuma Dewi; Mislan Sihite; Bekti Utomo
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12114

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan, orientasi pasar, dan kapabilitas inovasi terhadap pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di kawasan Jabodetabek. Dengan menggunakan metode survei terhadap 150 UMKM, hasil penelitian menunjukkan bahwa ketiga variabel ini memiliki pengaruh signifikan terhadap pertumbuhan UMKM. Orientasi kewirausahaan memungkinkan UMKM untuk lebih inovatif dan proaktif dalam menghadapi dinamika pasar. Orientasi pasar mendukung pemahaman yang lebih baik terhadap kebutuhan pelanggan, yang berkontribusi pada peningkatan loyalitas pelanggan dan pertumbuhan bisnis. Kapabilitas inovasi memungkinkan UMKM untuk menciptakan produk dan layanan yang lebih unggul, serta mengoptimalkan proses bisnis, sehingga meningkatkan daya saing dan kinerja perusahaan. Temuan ini memberikan implikasi praktis bagi pengelola UMKM untuk lebih menekankan pada pengembangan orientasi kewirausahaan, orientasi pasar, dan kapabilitas inovasi sebagai strategi utama untuk mendorong pertumbuhan bisnis yang berkelanjutan. Penelitian ini juga berkontribusi pada literatur akademik dengan memperkaya pemahaman mengenai faktor-faktor yang mempengaruhi pertumbuhan UMKM di kawasan perkotaan yang dinamis.
Influence of IoT, Edge Computing, and Real-Time Analytics Systems on Optimizing Resource Management in the Indramayu Fisheries Industry Bekti Utomo; Rahmi Setiawati; Arnes Yuli Vandika
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1446

Abstract

The fisheries industry in Indramayu faces challenges in optimizing resource management due to inefficiencies and a lack of technological integration. This study examines the influence of the Internet of Things (IoT), Edge Computing, and Real-Time Analytics Systems on resource management optimization in the fisheries sector. Using a quantitative approach, data were collected from 150 respondents and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that IoT has the most significant impact on resource management optimization, followed by Real-Time Analytics Systems and Edge Computing. The integration of these technologies demonstrates a synergistic effect, enabling real-time data collection, efficient processing, and actionable insights. These findings underscore the transformative potential of digital technologies in fostering sustainable and efficient resource utilization. Practical recommendations include investing in infrastructure, enhancing technical skills, and promoting technology adoption through policy support. This research contributes to the growing body of knowledge on digital transformation in resource-intensive industries.
PELATIHAN MANAJEMEN PEMASARAN UNTUK PENGRAJIN: DARI BRANDING HINGGA PENJUALAN Tirta Mulyadi; Iswahyuningsih Iswahyuningsih; Dewi Ratih Kusuma Wardani; Bekti Utomo; Pristanto Silalahi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan manajemen pemasaran untuk pengrajin merupakan aspek krusial dalam mengoptimalkan potensi produk kerajinan tangan di pasar yang kompetitif. Artikel ini mengkaji literatur terkait pelatihan manajemen pemasaran yang dirancang khusus untuk pengrajin, dengan fokus pada tahapan dari branding hingga penjualan. Metode literature review digunakan untuk menelaah berbagai studi dan sumber yang membahas strategi pemasaran efektif, teknik branding, dan pendekatan penjualan yang telah diterapkan dalam industri kerajinan. Temuan utama dari review ini menunjukkan bahwa pelatihan yang terstruktur dan berbasis pada kebutuhan spesifik pengrajin dapat meningkatkan visibilitas merek, menarik pelanggan, dan pada akhirnya, meningkatkan penjualan. Artikel ini juga menyoroti pentingnya pemahaman tentang segmentasi pasar, positioning produk, serta penggunaan platform digital untuk pemasaran. Penelitian ini bertujuan untuk memberikan panduan praktis bagi pengrajin dalam mengembangkan keterampilan manajerial yang dapat mendukung pertumbuhan bisnis mereka. Temuan ini diharapkan dapat memberikan kontribusi terhadap pengembangan strategi pelatihan yang lebih efektif dan relevan di masa depan.
PEMBERDAYAAN MASYARAKAT PESISIR MELALUI KEGIATAN KESADARAN MELEK BERWIRAUSAHA Sri Wahyuningsih; Evan Haviana; Ika Wahyu Pratiwi; Bekti Utomo; Rahmat Ramdhani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.28940

Abstract

Masyarakat pesisir yang bermukim di sekitar wilayah ini memiliki potensi besar untuk berkembang, namun seringkali terjebak dalam kemiskinan dan keterbelakangan ekonomi. Salah satu faktor utama adalah kurangnya keterampilan dan pengetahuan dalam mengelola potensi sumber daya alam yang ada. Melalui program dalam pengabdian ini kesadaran melek berwirausaha, diharapkan masyarakat pesisir dapat belajar berbagai keterampilan baru, seperti manajemen usaha, pemasaran, dan pengelolaan keuangan yang baik. Dengan demikian, mereka dapat lebih berdaya dalam menjalankan usaha dan mengembangkan potensi lokal yang ada. Pendekatan yang dilakukan dalam program ini adalah partisipatif, dimana masyarakat dilibatkan secara aktif dalam setiap tahap kegiatan. Metode pengabdian masyarakat di Masyarakat pesisir Desa Tembokrejo, Kecamatan Muncar, Kabupaten Banyuwangi, akan difokuskan pada pemberdayaan masyarakat pesisir melalui program kesadaran melek berwirausaha yang melibatkan pelatihan dan pendampingan intensif. Pelatihan akan mencakup manajemen usaha, pemasaran, dan pengelolaan keuangan yang disesuaikan dengan potensi lokal seperti pengolahan hasil laut dan kerajinan tangan.Hasil pengabdian ini Program pemberdayaan masyarakat pesisir di Desa Tembokrejo berhasil meningkatkan pemahaman berwirausaha dari 25% menjadi 75%, jumlah usaha baru dari 50 menjadi 70 (40%), dan pendapatan rata-rata keluarga dari Rp 2.000.000 menjadi Rp 2.600.000 per bulan (30%). Produk lokal kini lebih dikenal luas dan kerjasama semakin erat.
Co-Authors Andi Haslinah Arnes Yuli Vandika Dewi Ratih Kusuma Wardani Dewi, Anita Kusuma Eka Megawati Ellyta Anggraini Evan Haviana Farida Arinie Soelistianto Halek Mu'min Ika Wahyu Pratiwi Iswahyuningsih Iswahyuningsih Martono Dwi Atmadja Mislan Sihite Pristanto Silalahi Rahmat Ramdhani Rahmi Setiawati Raymundus Putra Situmorang Rully Fildansyah Siska Yuli Anita Sri Wahyuningsih Tirangga Ansori Tirta Mulyadi Yossi Hendriati