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All Journal West Science Social and Humanities Studies
Desi Putri Dama
Universitas Bina Mandiri Gorontalo
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Effect of Generation Z Participation and Financial Technology Innovation on Community Welfare and Sustainable Development in MSMEs in Indonesia Desi Putri Dama; Adi Suroso; Dila Padila Nurhasanah
West Science Social and Humanities Studies Vol. 2 No. 04 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i04.790

Abstract

This study investigates the effect of Generation Z participation and Financial Technology (FinTech) innovation on community welfare and sustainable development within Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. A quantitative research approach was employed, utilizing a cross-sectional survey design to collect primary data from MSME owners, employees, and stakeholders. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used to analyze the data and test the hypothesized relationships. The findings reveal significant positive relationships between both Generation Z participation and Financial Technology Innovation with Community Welfare and Sustainable Development. The results underscore the importance of harnessing youth entrepreneurship and technological innovations to drive socio-economic development and promote sustainable growth within the MSME sector. These findings have significant implications for policymakers, entrepreneurs, and stakeholders striving to foster inclusive and sustainable development in Indonesia.
Co-Authors Adi Suroso Dila Padila Nurhasanah